Mytaste Group

Research update


myTaste: New features in the platform

The numbers during Q1 was well in line with our estimates at the Group level; however, we find the financials of less importance right now. The development of the platform is what will drive value for myTaste and not the short-term financial success.

myTaste has now added an Analytics tool, and more features will launch in the coming months. A new chairman has been elected, and the board has been strengthened. A key competitor to myTaste was also recently acquired by Whirlpool, showing the international interest in Food-tech.

We have made some forecast adjustments and lowered our app user trajectory somewhat. We still find the share as attractively valued, as the market continues to be far too pessimistic. Our estimated Fair value amounts to 15 (17) SEK per share.

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