myTaste: First comment Q2, attractive acquisitions but negative user trend

Research Note

2017-08-31

19:32

myTaste had a decent second quarter but fell a bit short on the sales side. Just prior releasing the report the company announced two acquisitions within the Shopello segment; Kampanjjakten.se and alltidrea.se. We find the acquisitions exciting as the profitability will increase significantly for the whole Group. However, the negative user trend at the myTaste portal is our largest concern.

KL

Kristoffer Lindström

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