G5 Entertainment: Stable underlying performance, estimates lowered due to accounting

Research Update

2022-11-11

07:40

Redeye updates estimates and valuation in G5 following its Q3-results. While the underlying results where close to our expectations the change in capitalisation of development costs results in a accounting technical change which lowers of our estimates for 2022-24E.

HA

TO

Hjalmar Ahlberg

Tomas Otterbeck

Underlying Q3-results in line with expectations

G5’s underlying Q3-results were in line with our expectations on both revenue and EBIT while the reported results were impacted negatively by a write-down due to a change in the company’s development funnel. Operationally, the growth of own games continued and increased to 73% in the quarter and confirms our view of potential for continued margin improvement going forward.

New development funnel and accounting of capitalised development costs

The major news in the Q3-report was G5’s change to its development funnel where the new strategy will focus on rejecting new games at an earlier stage and focus development resources on games that have large potential to become big hits. This will also result in an accounting change where development costs of early-stage games will not be capitalised resulting in increased opex but lower capex meaning that cash flow will not be impacted.

Estimates lowered due to accounting

While G5’s underlying results were in line with expectations the change in accounting of capitalised development costs means that we lower our EBITDA estimates with c11% for 2023-24E while EBIT estimates are down c. 17-21% for 2023-24E. Although the change does not impact our DCF-valuation, an increase in our risk-free rate assumptions lowers our base case to SEK450 from SEK510.

SEKm202020212022e2023e2024e
Revenues1,356.01,315.71,409.51,503.71,578.9
Revenue Growth10.0%-3.0%7.1%6.7%5.0%
EBITDA310.9349.4326.2372.2414.5
EBIT189.5216.1102.0210.5252.6
EBIT Margin14.0%16.4%7.2%14.0%16.0%
Net Income167.3198.271.2189.5227.4
EV/EBITDA10.79.23.82.92.2
EV/EBIT17.514.812.25.23.6
P/E21.016.917.58.06.6
Dividend Yield1.5%1.8%2.8%3.7%4.5%

Underlying Q3-results in line with expectations

G5 reported revenue of SEK359m which was just above our estimate of SEK357m. Gross profit was in line with expectations with a margin of 68% driven by a growing share of own games which stood at 73% in the quarter (up from 66% in Q3 2021 and 69% in Q2 2022). EBITDA came in at SEK89m which was 5% above our forecast of SEK85m with UA costs coming in slightly below our estimate (22% of revenue vs our estimate of 23% of revenue). However, the reported EBIT came in lower at SEK-23m compared to our estimate of SEK48m as the company made write-downs of SEK72.5m due to a change in how it will account for the development of games going forward. Excluding the write-downs, EBIT was slightly above our estimate.

New development funnel and accounting of capitalised development costs

While the underlying results were in line with our expectations the major news in G5’s Q3-report was the change of its development funnel and accounting of capitalised development costs. Historically, the company has capitalized development costs on all games while with the new methodology it will only capitalise the development of games that have been launched globally. Going forward, the new methodology will mean that less development costs will be capitalized which impact profitability negatively in the short term while the long-term profitability outlook is unchanged.

To give an indication of how the new methodology will impact G5’s profitability the company gave a one-time guidance of its EBIT-margin for Q4 2022E which expects to be in the range of 13-15%. The company also gave some details on how the changed methodology impacted in Q3 2022 where capitalisation was lowered cSEK6.5m relating to the development of new games. On the back of this, we have made new assumptions on capitalised development costs going forward which results in an increase of opex (excluding depreciation and amortisation) of 18% for 2023E and 13% for 2024E.

Overall, this lowers our EBITDA-margin estimates from previous 27-28% to 25-26% for 2023-24E. The impact on EBIT is more significant as amortisation levels will remain unchanged in the near term and our EBIT-margin estimates are lowered from 18-19% to 14-16% for 2023-24E. The impact on investments is on the other hand positive as development costs for new games are no longer capitalised. The charts below illustrate our updated assumptions.

Underlying outlook unchanged

Although we have lowered our margin assumptions due to the new accounting methodology the underlying outlook remains unchanged in our view. G5 continues to increase its share of own games in the portfolio which together with lower platform costs results in an increasing gross margin creating more operating leverage in the business model. As such, we still expect the profitability to improve over the coming years although from a new lower base level. Important to highlight is also that the accounting change does not impact cash flow and we expect G5 to remain highly cash-generating yielding potential for continued share buy backs and dividends.

Key financials

The table below summarises our updated key financials where we have lowered our EBITDA with c11% for 2023-24E while EBIT is down 21% and 17% for 2023-24E. This comes mainly on the back of the new accounting of development costs although we have also slightly trimmed our growth assumptions and UA costs which have had a limited impact on the results.

Valuation

DCF-valuation

Although our updated estimates have a limited impact on our DCF-valuation we have increased our assumptions for the risk-free rate which has lowered our base case to SEK450 (SEK510) while the new bull case stands at SEK700 (SEK760) and bear case at SEK270 (SEK290).

Bear case SEK270Base case SEK450Bull case SEK700
Our bear case assumes lower profitability with increased UA costs due to high competition.Our base case assumes continued gross margin expansion and stable levels for UA costs.Our bull case scenario assumes continued gross margin expansion and lower UA costs due to increased efficiency.
Average sales growth of about 5% between 2023-27 with EBIT-margin of 12% by 2027.Average sales growth of about 7% between 2023-27 with EBIT-margin of 20% by 2027.Average sales growth of about 11% between 2023-27 with EBIT-margin of 27% by 2027.
Terminal growth of 2% with terminal EBIT-margin of 12%.Terminal growth of 2% with terminal EBIT-margin of 20%.Terminal growth of 2% with terminal EBIT-margin of 25%.

Estimate and EV/EBIT valuation trend

Looking at the valuation, G5 continues to trade at the very low end of its historical average EV/EBIT valuation range. The EPS estimate trend is also negative but we expect this to bottom out and turn positive after adjustments for the new accounting of development costs have been made.

Investment thesis

Case

Experienced free-to-play gaming group with strong position in its niche

G5 has a long history in gaming and since its foundation in 2001 it has created a strong position in its niche in the free-to-play gaming market. The company’s games portfolio is mainly tilted towards Match-3, Solitaire, Hidden Object and Word games that are popular in its core customer group which are women in the age of 35 and above. With a clear target group, the company has built a strong knowledge of its users which gives it an advantage investing in user acquisition (UA). This has helped the company to launch several successful game franchises such as the Jewels family of games, Secret Society, Homicide Squad, Mahjong Journey, Sherlock and Hidden City (licensed game). Looking forward we expect the company to continue its growth journey supported by its existing games coupled with a growing portfolio of new games. Furthermore, the company’s ongoing transition to a larger share of own games vs licensed games creates potential for margin improvement. Overall, we forecast that G5 will grow in line with the mobile gaming market with profit growing stronger than revenue.

Evidence

Solid growth in own games and improving profitability

While G5’s overall growth has been muted since 2018 due to a transition to own games vs licensed games, its own games have seen solid growth with a CAGR 28% in 2018-21 (share of revenue increase from 28% to 73%). The company has also held its UA investments stable in line with its typical range at 17-22%, albeit with some quarterly variations depending on growth opportunities. Together with lower license costs due to a larger share of own games and lower platform costs this has yielded a margin expansion with an gross-margin of 62% in 2021 vs 49% in 2018. The solid growth track record for its own games supports our view of continued growth and profitability improvement going forward.

Challenge

Highly competitive free-to-play games market

The key challenge for G5 to continue generate profitable growth in our view is the high competition in the free-to-play gaming market. Several games are launched each day and larger gaming groups has also increased its focus in the segment. However, with a niche focus where the company has established a market leading position, we believe the company is well placed vs competition.

Valuation

Base case DCF supported by solid cash generation and margin expansion

We find a base case valuation of SEK450 per share for G5 which is derived from a DCF-valuation. The base case implies an EV/EBIT multiple of c. 17x on our 2023E EBIT while the share has historically traded in a range of 5x to 25x twelve months forward EBIT. Our base case assumes growth of around 5% over 2023-27 and 4% over 2028-37 with a terminal growth of 2% by 2038E. We estimate an expanding EBIT-margin reaching 25% by 2027E whereafter we assume a gradual decline towards a terminal EBIT-margin of 20% by 2038E.

Summary Redeye Ratings

The rating consists of three valuation keys, each consituting an overall assesment of several factors that are rated on a scale of 0 to 1 points. The maximum score for a valuation key is 5 points.

People: 4

G5's CEO and COO are the founders of the company and they are both large shareholders. The management and board have a long experience in the free-to-play gaming market. G5 have a strong capital allocation strategy distributing excess capital in forms of regular dividends and share buybacks.

Business: 3

G5 has a strong position in its niche in the free-to-play gaming market where it focus on genres for women aged 35 and above. Several games in the portfolio are evergreen titles creating stable revenues. The company distributes most of its titles via Microsoft and Apple while it also generates a small share of revenues from its own distribution platform.

Financials: 3

G5 has strong financials and improving profitability on the back of a growing mix of own games and lower fees from platform companies. Overall growth has been muted over 2018-21 but its own games are seeing solid double-digit growth. UA investments are typically stable at around 17-22% of revenue albeit with some quarters deviating depending on the ROI.

Income Statement

Income statement
SEKm202020212022e2023e2024e
Revenues1,356.01,315.71,409.51,503.71,578.9
Cost of Revenue569.7505.3464.2481.2489.5
Operating Expenses475.4461.0619.1650.4675.0
EBITDA310.9349.4326.2372.2414.5
Depreciation14.917.39.011.311.8
Amortizations106.5116.0215.2150.4150.0
EBIT189.5216.1102.0210.5252.6
Shares in Associates0.0018.118.118.118.1
Interest Expenses1.07.24.70.000.00
Net Financial Items-0.73-7.0-3.80.000.00
EBT188.8209.183.2210.5252.6
Income Tax Expenses21.610.912.021.125.3
Net Income167.3198.271.2189.5227.4

Balance Sheet

Balance sheet
Assets
Non-current assets
SEKm202020212022e2023e2024e
Property, Plant and Equipment (Net)15.526.022.226.029.9
Goodwill0.000.000.000.000.00
Intangible Assets204.6274.8303.8288.8276.9
Right-of-Use Assets0.000.000.000.000.00
Other Non-Current Assets57.70.000.000.000.00
Total Non-Current Assets277.8318.9344.1332.8324.9
Current assets
SEKm202020212022e2023e2024e
Inventories0.000.000.000.000.00
Accounts Receivable0.000.000.000.000.00
Other Current Assets127.0157.0141.0150.4157.9
Cash Equivalents188.4150.0268.8424.5600.9
Total Current Assets315.4306.9409.7574.9758.8
Total Assets593.2625.8753.8907.71,083.8
Equity and Liabilities
Equity
SEKm202020212022e2023e2024e
Non Controlling Interest0.000.000.000.000.00
Shareholder's Equity431.8492.4504.5651.8822.6
Non-current liabilities
SEKm202020212022e2023e2024e
Long Term Debt0.000.000.000.000.00
Long Term Lease Liabilities0.000.000.000.000.00
Other Non-Current Lease Liabilities2.45.35.35.35.3
Total Non-Current Liabilities2.45.35.35.35.3
Current liabilities
SEKm202020212022e2023e2024e
Short Term Debt4.67.57.57.57.5
Short Term Lease Liabilities0.000.000.000.000.00
Accounts Payable12.524.328.230.131.6
Other Current Liabilities141.896.4135.8140.6144.3
Total Current Liabilities158.9128.1171.5178.1183.3
Total Liabilities and Equity593.1625.8681.3835.21,011.2

Cash Flow

Cash flow
SEKm202020212022e2023e2024e
Operating Cash Flow269.1360.6354.8348.3386.9
Investing Cash Flow-129.0-208.5-176.9-150.4-153.9
Financing Cash Flow-88.4-120.6-59.1-42.2-56.5

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