DORO

Doro

Market Cap 958.5M

Doro is a more than 40 years old Small Cap company, developing and manufacturing telecommunication products for seniors (people with the age of 65 or older) since year 2007. The products, typically traditional feature phones and smartphones, are sold in more than 30 countries. Doro’s leading position is based on a wide and global distribution network and a strong brand that the target group can trust. This has resulted in a niche market share of some 50 percent in Western Europe, but Doro is number one in several other markets as well. The major weakness in the business model is that Doro sells hardware with short life cycles and is dependent on constantly developing better products. However, Doro is increasingly focusing on growing the Care area, i.e. telecare and mobile health, meaning recurring service revenue.

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