Mr Green: Marketing innovation gives boost

Research Update

2017-08-02

07:30

In June last year, we published a special report where we highlighted that the strategic initiatives initiated during 2016 would lead to a rising growth, improve margins and thus increase the valuation of Mr Green. The report was titled: “Growth in Mr Green’s house”. We see the Q2 report as the definite confirmation of our investment thesis. Now, new strategic actions and improved marketing efficiency will drive the fundamental development further. The positive growth momentum from the previous quarters continued during Q2. Mr Green produced an EBITDA margin of 18.2%, four percentage points above our forecast. July has been initiated in the same fashion. We have adjusted the capital structure following the share issue, and made some positive estimate changes. Our Fair value estimate, in Base-case, is adjusted upwards to 73 (69) SEK per share.

KL

Kristoffer Lindström

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