On Friday, Talkpool published that they entered the holy area of blockchain-technology. The news came as a surprise as we did not include blockchain in our investment thesis. Talkpool has together with Joors co-founded a consortium called “JoorsChain”. Also, they have together with TrueChain developed a blockchain-platform to support telecom operators, media and ad-tech in transforming the mobile internet advertising industry. The main purpose of the introduction of JoorsChain is to eliminate the non-transparent advertising system which will eliminate frauds like boots, fake users and click on ads to claim revenue.