Fortnox: Strong Momentum in Complementing Segments

Research Update

2023-02-17

07:16

Redeye raises its Base Case and forecasts slightly following a solid report with better-than-expected growth in Transactions, Pengar and Marknadsplats. The solid momentum in Pengar is especially interesting for the investment case considering its high potential ARPC.

FN

MS

Fredrik Nilsson

Mark Siöstedt

Contents

Investment thesis

Quality Rating

Solid Growth in Transactions and Pengar

Financial Forecasts

Valuation

Financials

Rating definitions

The team

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Sales and EBIT Better-Than-Expected

Sales beat our forecast by c2% due to stronger-than-expected growth in Core Transactions, Pengar and Marknadsplatsen, while Core Subscriptions matched our forecast. The organic sales growth was 30%, fueled by previous price increases and strong momentum in the non-subscription revenues. EBIT beat our forecast by 7% due to stronger sales and slightly lower OPEX than expected.

Solid Momentum in Pengar

The momentum in Pengar continued to be strong, and the y/y growth in Transactions/Lending in Pengar was 70% y/y, up from 60% in Q3. On an ARPC basis, the y/y growth was 50%. Although the absolute numbers are still rather small, growth in Pengar is accelerating. As the potential ARPC is more than 10x higher relative to other parts of the business, solid momentum in Pengar is crucial to the investment case.

New Base Case SEK60 (55)

We raise our Base Case slightly to SEK60 (55) following increased sales forecasts for Transactions, Pengar and Marknadsplats. While trading at high multiples of 17x sales and 40x EBIT 2024e, we believe the operational performance (30% organic growth and 35% EBIT margin), along with solid prospects for cost-efficient growth mainly within its current customer base, motivates high valuation multiples.

Key financials

SEKm202120222023e2024e2025e
Revenues932.01,275.61,661.62,106.12,627.7
Revenue Growth34.3%36.9%30.3%26.7%24.8%
EBITDA399.6593.4823.41,094.71,403.0
EBIT314.7464.3674.9927.51,221.2
EBIT Margin33.8%36.4%40.6%44.0%46.5%
Net Income241.0346.7532.7733.3966.5
EV/Revenue37.922.322.417.413.7
EV/EBIT11261.255.039.529.5

Investment thesis

Case

Swedish SME’s leading software provider

With about 1/3 of all Swedish SMEs as customers, Fortnox has an unmatched position regarding data, integrations, and active accountants. While we believe Fortnox can continue to grow its customer base rapidly until ~2025, we believe the significant upside lies in increasing the revenue per customer. Providing a “must-have” SaaS product for a wide range of industries makes Fortnox both scalable and resistant to economic cycles.

Evidence

Impressive track record of cost-efficient growth

Fortnox turned profitable as a small company and has since then combined high sales growth with high margins for several years, with an R40 often above 60%. Despite its solid track record, the average revenue per customer remains far below the potential, both regarding the SaaS core offering and new areas such as financial services. Some offerings within financial service have ARPC of several thousand SEK but are currently used by less than 1% of Fortnox customers. Thus, the potential is huge.

Challenge

High profitability attracts competition

While new entrants threaten every profitable market, we believe Fortnox has several sustainable competitive advantages. First, we believe most SMEs focus on its core business rather than switching ERP software, resulting in switching costs. Second, thanks to its large number of integrations and active accountants using the software, we believe Fortnox’s ecosystem has network effects.

Challenge

How many modules and services do the average SME need?

Although Fortnox has over ten different modules, the average customer uses about 2.5. Also, a few percent of customers use any financial service, the figure is even lower for the most lucrative financial services. The relatively low usage could indicate most SMEs are not interested in more than the basic “must-have” modules such as Accounting. However, we believe the usage of modules and service will increase as more SMEs mature digitally and Fortnox increases automation.

Valuation

Fair Value SEK 60

Based on our DCF model, we see a fair value of SEK 60. While our Base Case implies high EV/S and EV/EBIT multiples for the next few years, we believe that is fair considering Fortnox’s scalability, competitive advantages, and growth prospects.

Quality Rating

People: 4

The management has solid and relevant experience, although many are rather new to Fortnox. Some institutions are found among the owners, which we find positive. Fortnox's largest shareholder, Olof Hallrup (21%), is present in the board, while other board members and management do not have any significant shareholdings.

Business: 5

The company has a stable and diversified customer base, generating +80% recurring revenue with very high gross margin. Also, the currents estimated SaaS penetration and low usage of some of Fortnox's services allows for further growth, and thanks to its close relationship with the accounting firms, customer acquisition costs are low. However, some of its software, such as the Accounting module, are probably large enough to make a notable share of Fortnox's revenue exposed to single a product.

Financials: 5

The company's debt-to-equity- and the interest coverage ratios are excellent, and it holds a solid net cash position. Also, its growth and profitability figures has been outstanding in recent years. 

Solid Growth in Transactions and Pengar

Sales beat our forecast by c2% due to stronger-than-expected growth in Core Transactions, Pengar and Marknadsplatsen, while Core Subscriptions matched our forecast. The organic sales growth was 30%, fueled by previous price increases and strong momentum in the non-subscription revenues. As an acceleration of the growth in Pengar, where the potential ARPC is more than 10x higher relative to other parts of the business, is essential to the case, the better-than-expected outcome is the quarter’s highlight. According to management, the accelerating growth in Transactions and Pengar is in line with its expectations.

Marknadsplatsen beat our forecasts as well, following solid momentum in both Offerta and Integrera. However, the new, more Fortnox-like subscription alternative introduced in November has had no major impact yet. Nevertheless, we believe the new low-cost subscription-model, where Offerta customers pay for usage, reduces the hurdles of starting to use Offerta and will be positive for growth over the long run.

The ARR was SEK944 and grew by 3% q/q, roughly in line with the growth in the number of customers. We believe that indicates the q/q growth in Core Subscription will be around 3% as well, implying SEKc230m in Core Subscription sales in Q1 2023.

Net customer intake was 14 000 (15 000), slightly less than our forecast of 15 000. Management does not see any meaningful effect from increased bankruptcies and no increase in churn. Thus, the slightly lower intake y/y is likely just a normal variation.

With a gross margin in line with our forecast and slightly lower OPEX, both regarding Other external costs and personnel expenses, EBIT beat our estimate by c7%. The EBIT margin was 35.3%, an increase from 31.1% in Q4 2021.

While having a very solid EBIT margin, Fortnox invests in products that are not yet in use and not yet generating revenue. For 2023, Fortnox expects to launch at least seven new products. See Fortnox’s Q4 2022 presentation (page 50) for a larger picture.

Financial Forecasts

We raise our sales forecast by c2% for 2023 and 2024, as we expect higher sales from Transactions, Pengar, and Marknadsplatsen. We believe the positive momentum in these segments will continue to be driven partly by new initiatives. However, lowered forecasts for Core Subscriptions offset the positive effect somewhat.

We leave our OPEX forecast flat and estimate Fortnox will add a net of 120 employees during 2023 compared to 90 in 2022. According to management, the ability to find the right person and to onboard is the limiting factor rather than financials. Considering the big layoffs in some unprofitable tech companies, there might be an opportunity for Fortnox to add some extra talent.

Overall, we raise our EBIT forecast for 2023 and 2024 by c2-3%.

Valuation

We raise our Base Case slightly to SEK60 (55) on the back of increased forecasts.

Fortnox’s Redeye Rating remains at 4,5,5 (People, Business, Financials) in the updated version, and the WACC is unchanged at 7.5%.

Trading at ~17x sales 2023E, Fortnox is the highest valued business in our comparison. However, we believe that is for good reasons:

  • We expect Fortnox to have the highest combination of sales growth and EBIT margin (c70% in 2024).
  • Fortnox dominates a market which we believe will grow rapidly for many years.
  • Fortnox has unmatched access to Swedish SME data.
  • With >400 integrations, Fortnox is the leading ecosystem for Swedish SMEs.

We believe the three last factors give Fortnox a competitive advantage that most other Nordic SaaS businesses lack, making Fortnox able to grow with rising margins for many years. That should result in a premium relative to peers on 2024 sales and earnings.

On the other hand, the premium toward the Nordic SaaS median is among the highest we have seen. While Fortnox’s pricing power, which the recent price increases have highlighted, motivates a premium, we believe investors should be aware that Fortnox’s valuation multiples have remained largely unchanged, unlike most SaaS businesses.

Unfortunately, there is some error in the data regarding Fortnox in late 2021. However, we believe the figure is nevertheless useful.

Financials

Income statement
SEKm202120222023e2024e2025e
Revenues932.01,275.61,661.62,106.12,627.7
Cost of Revenue83.491.1124.6158.0197.1
Operating Expenses449.0591.1713.6853.41,027.6
EBITDA399.6593.4823.41,094.71,403.0
Depreciation9.29.213.017.019.9
Amortizations50.694.891.9106.6118.3
EBIT314.7464.3674.9927.51,221.2
Shares in Associates0.000.000.000.000.00
Interest Expenses-5.2-6.4-4.0-4.0-4.0
Net Financial Items5.26.44.04.04.0
EBT309.5453.5670.9923.51,217.2
Income Tax Expenses-67.7-105.8-138.2-190.2-250.7
Net Income241.0346.7532.7733.3966.5
Balance sheet
Assets
Non-current assets
SEKm202120222023e2024e2025e
Property, Plant and Equipment (Net)36.335.546.960.882.9
Goodwill605.6609.6609.6609.6609.6
Intangible Assets380.1497.3569.8671.9837.4
Right-of-Use Assets169.1155.7155.7155.7155.7
Other Non-Current Assets18.327.627.627.627.6
Total Non-Current Assets1,209.41,325.71,409.61,525.61,713.2
Current assets
SEKm202120222023e2024e2025e
Inventories0.000.000.000.000.00
Accounts Receivable351.6492.4531.7673.9840.9
Other Current Assets36.849.358.273.792.0
Cash Equivalents373.3434.7870.21,365.51,974.0
Total Current Assets761.8976.41,460.12,113.12,906.8
Total Assets1,971.22,302.12,869.73,638.74,620.1
Equity and Liabilities
Equity
SEKm202120222023e2024e2025e
Non Controlling Interest0.000.000.000.000.00
Shareholder's Equity981.71,280.81,740.32,340.43,123.5
Non-current liabilities
SEKm202120222023e2024e2025e
Long Term Debt200.0200.1200.1200.1200.1
Long Term Lease Liabilities147.1128.8128.8128.8128.8
Other Long Term Liabilities127.1135.0135.0135.0135.0
Total Non-Current Liabilities474.2463.9463.9463.9463.9
Current liabilities
SEKm202120222023e2024e2025e
Short Term Debt113.90.000.000.000.00
Short Term Lease Liabilities29.133.933.933.933.9
Accounts Payable24.027.133.242.152.6
Other Current Liabilities348.2496.2598.2758.2946.0
Total Current Liabilities515.2557.2665.3834.21,032.4
Total Liabilities and Equity1,971.22,301.92,869.53,638.54,619.9
Cash flow
SEKm202120222023e2024e2025e
Operating Cash Flow410.4468.7741.1911.61,161.3
Investing Cash Flow-458.7-212.9-188.8-239.6-325.8
Financing Cash Flow245.9-194.4-116.8-176.8-226.9

Rating definitions

The team

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Contents

Investment thesis

Quality Rating

Solid Growth in Transactions and Pengar

Financial Forecasts

Valuation

Financials

Rating definitions

The team

Download article