Doro: Deep value or value trap?

Research Update

2023-02-17

08:06

Redeye notes that Doro’s Q4 2022 came in slightly stronger than expected. But consumer spending is still muted after the pandemic and has not taken off as expected. Redeye lowers its estimates and fair value due to higher WACC and lower margins. However, we see limited downside risk here and argue that Doro is not a value trap.

FR

NS

Fredrik Reuterhäll

Niklas Sävås

Contents

Q4 2022

COGS and the USD impact

Order Entry

Sales per region

Inventory and working capital efficiency

Working capital

Financial forecasts

Financial estimates for 2023e–2025e

Valuation

Valuation summary

Bear case: SEK13

Base case: SEK24

Bull case: SEK30

Investment thesis

Quality Rating

Financials

Rating definitions

The team

Download article

Top line growth in the cards?

The main focus of Doro’s management is to deliver top-line growth, with all eyes on the DACH and Frabel region. Our sales growth is quite modest, and if Doro delivers on our growth numbers, it could be an attractive level to make an investment into the stock. We expect 5% sales growth in 2023e and 4% 2024e and beyond.

Deep value or value trap?

The market values Doro at very low multiples. With our growth expectations and EBIT margins below historical levels for the coming years, Doro trades at 2023e EV/EBIT of 5.2x. Its net cash position of SEK68m and cash conversion ratio of 2.4x for 2023e reduce the downside risk in the share.

Limited downside in the share

Redeye’s estimate changes lower fair value range downward to between SEK13 and SEK30, with a base case of SEK24. Based on our estimates, Doro trades at a P/E of 9x and an EV/Sales of 0.3x for 2023e. Strong cash flow, in combination with net cash position, we argue a low downside risk in the stock.

Key financials

SEKm20222023e2024e2025e
Revenues909.2956.5994.81,034.6
Revenue Growth-12.5%5.2%4.0%4.0%
EBITDA100.1102.7102.5101.4
EBIT55.160.764.767.2
EBIT Margin6.1%6.3%6.5%6.5%
Net Income30.540.551.353.4
EV/Revenue0.40.30.30.3
EV/EBIT6.75.24.33.9

Q4 2022

Net revenue was down 15% y/y to SEK265m. This was above our estimates of SEK258m. Sales in the Nordics were down by -40%. However, in its largest region West Europe, Doro manages to increase sales to SEK108m (+1.2% y/y). For comparison, Q1 ’22 sales in West Europe were SEK67m.

EBIT was down to SEK20m, corresponding to an EBIT margin of 7.6% (16% last year). This was above our estimates of SEK13m.

COGS and the USD impact

COGS came in at SEK174, higher than our estimates of SEK154m but lower by SEK15m compared to Q4 ‘21. Due to hedging the US dollar, the stronger SEK during the quarter hit the gross margin to come in at 34,2%, slightly lower than our estimate.

Order Entry

The order entry came in at SEK232m in Q4 2022 vs SEK264m in Q4 ’21, -12%. The order book came in at SEK67m, down 10% y/y.

Sales per region

Nordics

Revenue was SEK49m, -40% y/y.

Due to high inventory at distributors and resellers, no new orders were placed, and the phones were sold off from resellers’ inventory. During the call, the CEO hinted that the beginning of 2023 looked a bit better and the worst decline might be behind Doro in the Nordics. We estimate flat growth in the region for the full year.

West and South Europe

Revenue was SEK107,7m, 1,2% y/y.

Strong retail customers, especially in France during the quarter. Increased demand from Orange pushed sales. A revenue of SEK107m is actually all-an time high, and the question is if this level will hold throughout 2023. There were some currency effects in the numbers, but according to management, most of the increase was from organic growth. We estimate sales in the region will decrease slightly in the coming quarters but post a revenue increase of 8% during 2023 to SEK376m.

Central and Eastern Europe

Revenue was SEK59,5m, -8,6% y/y.

Lower demand from distributors in Germany pushed revenue down. But As Doro will finalize its own sales force and a positive effect should be visible during 2023. We, therefore, estimate the region growth to circa 7%, or SEK228m

UK  and Ireland

Revenue was SEK49,1m, -15%

The negative trend in UK and Ireland continued in this quarter too. Looking at the full year, we estimate Doro to defend its market share and end the year at circa SEK162m, flat growth.

Inventory and working capital efficiency

After the pandemic, Doro is now trimming its inventory and operational efficiency. Historically, Doro has always been able to deliver products to its customers without delay. This was also true during the pandemic. Now after the pandemic, there has been a bull-whip effect with full inventories out at Doro’s customers. These inventory levels should now be considerably smaller, and therefore we believe, sales should increase in the upcoming quarters.

Days sales outstanding vs days payable outstanding

DPO (how many days before Doro pays its bills) decreased by 4 days and DSO (how many days before Doro gets paid) was flat. It is a very healthy sign DPO and DSO are stable.

Inventory as part of sales

Inventory levels decreased from 25% of R12m sales in Q3’22 to 23% in Q4’22. During the conference call, Doro’s CFO highlighted that they are working to increase efficiency in the inventory, but it is a balancing act because they need to serve their customers at the right time with products.

DSI and CCC

DSI in the quarter was 202 days compared to 213 days in Q3’22. The cash conversion cycle came down to 86 days, more or less in line with last quarters.

Working capital

Due to lower inventory levels working capital decreased by SEK30m.

Financial forecasts

2023 will be an interesting year when it comes to sales for Doro. The important DACH region sales team will hopefully be finalised and fully up and running during 2023. It is unclear how large the sales team will be, but it will probably be around 7-10 people.

We have increased our growth assumptions for 2023e–2025e slightly and now expect 5% sales growth in 2023e and 4% in coming years. Positive momentum in e-commerce and online sales will support growth. Management estimates that 5-10% of net sales are stemmed from online channels. Moreover, we trimmed the EBIT margin due to slightly higher selling and R&D costs but we expect the EBIT margin to close in on 8% in the long run.

Financial estimates for 2023e–2025e

Valuation

We value Doro using a DCF valuation approach backed by a multiples-based valuation.

DCF

Applying Redeye’s updated rating score, the WACC for Doro has increased from 12.6% to 13.1% due to a slightly lower rating score. Our new valuation range is SEK13 to SEK30, with a base case of SEK24

Peer table and multiple valuations

Finding relevant peers for Doro is somewhat challenging. Doro is a niche player selling hardware, and after the break-up and given its lower sales and margins, the market now values Doro at low multiples. On EV/Sales, Doro trades at a 62% discount to peers and a deep discount on 2023e EV/EBIT.

An EV/EBIT of 5.2 is very low and paints the picture of very low expectations from the market. Applying the modest EV/EBIT multiple of 9x suggests a valuation of SEK23 per share inline with our DCF valuation.

The market expects Doro’s eps to decline in the coming years. The question is thus, of course, when is it time to go against the “efficient” market?

Valuation summary

Doro is a typical value company with low growth and stable profitability. We expect 2023 to be a transition year, with 5% sales growth thanks to the ramp-up of sales activities and R&D on the cost side. For 2023, we forecast EBIT margins of around 6%, leading to EBIT of SEK61m, which translates into a 2023e EV/EBIT of 5.2. Given 11.7% ROIC for 2023e, the question is whether Doro is a deep value case or a value trap. Its net cash position at the end of the quarter was SEK68m, or SEK2.80per share. We believe the downside is limited here at around SEK15 if Doro posts modest revenue growth.

It is clear that the market has low growth expectations and that Doro’s poor capital allocation weighs on its valuation. Given no communicated financial targets and no decision on a share buyback programme or dividend policy, investors put Doro in the value trap box. If the board and management improve the capital allocation, it should be a positive trigger for the stock.

Bear case: SEK13

Sales CAGR 2023e-2027e: -3.6%

Sales CAGR 2028e–2032e: 4.5%

Avg. EBIT margin 2023e–2027e: 5.5%

Avg. EBIT margin 2028e–2031e: 7%

Terminal growth: 2%

Terminal EBIT margin: 7%

WACC: 13.1%

Base case: SEK24

Sales CAGR 2023e–2027e: 4.2%

Sales CAGR 2028e–2032e: 6%

Avg. EBIT margin 2023e–2027e: 6.4%

Avg. EBIT margin 2028e–2031e: 8%

Terminal growth: 2%

Terminal EBIT margin: 8% WACC: 13.1%

Bull case: SEK30

Sales CAGR 2023e–2027e: 5%

Sales CAGR 2028e–2032e: 7%

Avg. EBIT margin 2023e–2027e: 7.7%

Avg. EBIT margin 2028e–2031e: 9.7%

Terminal growth: 2%

Terminal EBIT margin: 10%

WACC: 13.1%

Investment thesis

Case

A value play with a great market position

Doro’s focus has shifted back to its core business of delivering technical solutions for seniors following the spin-off of business area Care (now Careium). When Doro decided to invest in its Care offering in 2014, it prioritised the senior phones segment less. While feature phones are undergoing a long-term downwards trend, the company has great knowledge about the seniors market and is in a favourable position to tackle the structural trend of an ageing population. We also believe Doro will be able to defend its market position in senior phones with acceptable profitability. Doro has exited unprofitable geographical regions, a move that has been a turbocharger for profits. Doro is a cash-positive generating business that could have turned into a dividend machine, but we believe it sees better potential in investing in its business in the coming years. Because of underinvestment in the sector and the clear market need, we also see potential for Doro to consolidate its niche market through M&A. We believe this potential is underappreciated by investors and can be a potential catalyst for the stock in the medium term. We believe the DACH countries will be important for Doro’s growth. Currently, the company is building up its own sales organisation in the region, and we argue this should bear fruit in the coming quarters and throughout 2024.

Evidence

Strong market position in a small niche

Doro has a history as the market leader in senior phones, driven by its attentiveness to the specific needs of seniors. The company sells its phones to retailers and telecom companies that favour its products as they offer a higher margin, in turn giving Doro advantageous shelf space. The resellers do not want multiple brands for senior phones, and we think such deep relationships are a winning advantage.

Challenge

No fast grower

The market for seniors has been growing at a strong clip over the past decade because the seniors population is expanding and as group demand for technology has been growing. The general shift from feature phones to smartphones, driven largely by Apple and Samsung, has led to Doro’s key product, the feature phone, potentially losing relevance. Doro has long struggled to grow organically in the shrinking market for feature phones. We do not see this reversing in the years to come, and while the company may be able to come up with innovative products, it will be challenging for it to achieve substantial growth. Despite this, we are not concerned, as the market sets no value on growth in the years ahead.

Valuation

Good business at a compelling price

Doro is a typical value company with low growth and stable profitability. We model low single-digit top-line growth and operating margins at 2–8% in our DCF scenarios. For 2023, we forecast EBIT margins of around 6%, leading to a net income of SEK41m. Our valuation range is SEK9.0–22.20 per share with a base case fair value of SEK17.20, and we believe the company is undervalued based on the discounted value of its cash flows. At today’s price of cirka SEK15. Doro trades at a 2023e P/E of 9 and an EV/EBIT 5.2. We consider this too pessimistic, especially considering its net cash position of SEK68m, or SEK2.80 per share.

Quality Rating

People: 3

The team that has been generating sales and profits for Doro for many years remained at the company after the spin-off of Doro Care (Careium). While the management team is new, the people in the company are the same, reducing the uncertainty. The same is true of the board, where three of the former six members have remained. Most of the former senior management team moved into Careium, which had been Doro’s main focus in recent years. Sales growth has been non-existent in recent years for various reasons, and the company undertook a large restructuring effort and exited select markets, which dampened sales but increased profit margins significantly. Doro’s main owner, Accendo Capital, owns 17% of the shares. Accendo is an active owner that has taken a position on the board and helped in recruiting important telecom experience to the board. Management’s share positions are too small, as has been the case for many years. We would be especially pleased to see the CEO and the CFO holding larger stakes.

Business: 2

The total phone market is, in general, not growing in value, although the seniors segment is. Doro is the market leader in a small, carved-out niche where the penetration ratio is still only in single-digit percentages outside of the Nordic region. While there are only a few niche competitors, Doro is also battling against the most prominent phone manufacturers, creating a challenging competitive situation.

Financials: 2

Doro’s EBIT margins have seen a substantial recovery after it initiated its extensive restructuring programme in 2020. ROE and ROIC have shown similar trends over the same period. Cash flows have been quite solid, though. The financial situation is robust, with a strong interest coverage ratio and a healthy debt/equity ratio. Cash flows are volatile, yet stable over time.

Financials

Income statement
SEKm202120222023e2024e2025e
Revenues1,039.6909.2956.5994.81,034.6
Cost of Revenue660.3590.4613.7636.7662.1
Operating Expenses195.2218.7240.1255.7271.1
EBITDA184.1100.1102.7102.5101.4
Depreciation8.04.03.83.03.1
Amortizations57.441.038.334.831.0
EBIT118.755.160.764.767.2
Shares in Associates0.000.000.000.000.00
Interest Expenses4.39.510.00.000.00
Net Financial Items-8.6-10.5-10.00.000.00
EBT110.144.650.764.767.2
Income Tax Expenses31.414.110.113.313.9
Net Income364.830.540.551.353.4
Balance sheet
Assets
Non-current assets
SEKm202120222023e2024e2025e
Property, Plant and Equipment (Net)2.16.314.426.433.6
Goodwill223.0223.0223.0223.0223.0
Intangible Assets54.843.448.258.173.6
Right-of-Use Assets18.418.418.418.418.4
Other Non-Current Assets64.664.664.664.664.6
Total Non-Current Assets362.9355.7368.6390.5413.2
Current assets
SEKm202120222023e2024e2025e
Inventories225.1209.1210.4218.9227.6
Accounts Receivable223.8227.3239.1248.7258.6
Other Current Assets0.000.000.000.000.00
Cash Equivalents179.1164.8215.2253.4273.3
Total Current Assets628.0601.2664.7721.0759.6
Total Assets990.9957.01,033.31,111.41,172.8
Equity and Liabilities
Equity
SEKm202120222023e2024e2025e
Non Controlling Interest0.000.000.000.000.00
Shareholder's Equity422.9453.4493.9545.3598.7
Non-current liabilities
SEKm202120222023e2024e2025e
Long Term Debt164.8164.8164.8164.8164.8
Long Term Lease Liabilities0.000.000.000.000.00
Other Long Term Liabilities48.848.848.848.848.8
Total Non-Current Liabilities213.6213.6213.6213.6213.6
Current liabilities
SEKm202120222023e2024e2025e
Short Term Debt0.000.000.000.000.00
Short Term Lease Liabilities6.96.96.96.96.9
Accounts Payable125.8136.4172.2199.0206.9
Other Current Liabilities221.7146.7146.7146.7146.7
Total Current Liabilities354.4290.0325.8352.6360.5
Total Liabilities and Equity990.9957.01,033.31,111.41,172.8
Cash flow
SEKm202120222023e2024e2025e
Operating Cash Flow182.123.6105.397.976.8
Investing Cash Flow-79.9-37.8-54.9-59.7-56.9
Financing Cash Flow65.50.000.000.000.00

Rating definitions

The team

Disclosures and disclaimers

Premium Plan required to unlock

Unlock companies to access

more high quality research.

Contents

Q4 2022

COGS and the USD impact

Order Entry

Sales per region

Inventory and working capital efficiency

Working capital

Financial forecasts

Financial estimates for 2023e–2025e

Valuation

Valuation summary

Bear case: SEK13

Base case: SEK24

Bull case: SEK30

Investment thesis

Quality Rating

Financials

Rating definitions

The team

Download article