Starbreeze: All eyes on Payday 3

Research Update

2023-02-17

09:18

Redeye updates its view on Starbreeze. The company continues to build a solid foundation around its primary asset Payday. Last year one good example was the community platform Nebula and this year, an announced partnership with a production company to create a TV series or movie. Despite the fact that all investors are focused on Payday 3, we are glad to see that a pipeline of other games is started to grow beyond Payday.

TO

VL

Tomas Otterbeck

Viktor Lindström

Contents

Solid result in the wait for Payday 3

Solid foundation around Payday

Financial projections

Valuation

Peer-valuation

Investment thesis

Quality Rating

Financials

Rating definitions

The team

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Solid result in the wait for Payday 3

Starbreeze reported net sales in Q4 of SEK33.6m was in line with our estimate of SEK34.1m. EBIT of SEK4.3m was above our estimate of SEK-0.6m. CEO Tobias Sjögren highlighted two key employees that the studio hired in its new UK studio. We also speculate somewhat on the big question, namely the release date of Payday 3. 

Time to build a company after Payday 3

In five years (2023-2027) the company has a goal to have at least three internally developed games on the market. We assume that Starbreeze will bet on a licensed IP for the game planned to be released in 2025. We expect that Starbreeze will co-finance and co-publish the game with a partner. How much Starbreeze will be able to finance itself of course depends on the success of Payday and how much of the convertible loan of currently SEK215m Digital Bros will covert to Starbreeze shares.

Valuation

In our base case we expect that it will be challenging to show sales growth the years after 2023. With its Games as s Service business model and the release of one new game in 2025 and, thereafter, at least one additional game release in 2026/2027, Starbreeze of course have the potential to show growth in 2024 or 2025. This is, however illustrated in our bull case scenario. In our peer valuation table Starbreeze is traded at a discount in 2023 and thereafter at a premium in 2024. The major uncertainty is how well the company can continue its journey after Payday 3.  Our fair value range is unchanged at SEK0.8-5 with a base case of SEK 2.2 per share.

Key financials

SEKm2020202120222023e2024e
Revenues118.0125.7122.5974.0792.6
Revenue Growth-57.9%6.6%-2.6%695%-18.6%
EBITDA49.36.366.3370.7168.3
EBIT-16.2-53.76.7286.522.2
EBIT Margin-13.7%-42.7%5.5%29.4%2.8%
Net Income-151.0-100.1-54.7257.914.2
EV/Revenue7.87.18.60.80.9
EV/EBIT-57.0-16.51562.631.5

Solid result in the wait for Payday 3

Starbreeze reported net sales in Q4 of SEK33.6m was in line with our estimate of SEK34.1m. EBIT of SEK4.3m was above our estimate of SEK-0.6m.

Other revenue which is related to the net effect of exchange rates in different assets was SEK8.1m in comparison to our estimate of SEK2.0m. This difference of around SEK6m is the whole explanation for the higher-than-expected EBIT during the quarter.

Operational cash flow was SEK10.1m (12.4) after changes in working capital. Total cash-flow from the period SEK-11.3m (20.2). Cash and cash equivalents at the end of the period were SEK108.2m (128.6).

During the year, Starbreeze released 13 DLCs for Payday 2 and during the quarter monthly active users had its second-best quarter of the year. Starbreeze community on the PC platform Steam reached 8.6 million members (a small increase from last quarter of almost 8.5 million).

Starbreeze has recruited 9 employees during the quarter, and CEO Tobias Sjögren highlighted two key employees that the studio hired in its new UK studio. Both these talents have been successful in working with a Games a Service model before and have a good reputation in the industry which should help Starbreeze in reaching more potential employees in its new studio.

Solid foundation around Payday

During the earnings call CEO Tobias Sjögren mentioned Starbreeze Nebula the community platform that Starbreeze launched in 2022. This is one of the initiatives to gather the major community of more than eight million members to migrate to a Starbreeze platform that the company has better control of (marketing expenses are impacted by the cost to develop Starbreeze Nebula).

Close after the Q4-result was published, Starbreeze announced the partnership with the production company “Stockholm Syndrome” to prepare a pitch for a potential TV series or movie. This means a pitch including for example a story and cast, will be presented to, for example Netflix and Amazon Prime (likely). This kind of process will likely take several years until a potential release. Starbreeze sees this primary as a marketing opportunity to increase sales of the Payday-games.

In five years (2023-2027) the company has a goal to have at least three internally developed games on the market. We assume that Starbreeze will bet on a licensed IP for the game planned to be released in 2025. We expect that Starbreeze will co-finance and co-publish the game with a partner. How much Starbreeze will be able to finance itself of course depends on the success of Payday and how much of the convertible loan of currently SEK215m Digital Bros will covert to Starbreeze shares.

To the key question to Starbreeze-investors. When will Payday 3 launch this year? In the Nvidia GeForce leak from November 2021, Payday 3 was set for a release on March 14 2023. Due to the fact that this leak is more than one year old, we do not think this information is so trustworthy anymore. We have previously assumed that Payday 3 will be released in August this year, celebrating Payday 2´s 10th anniversary. We, however, still believe it is more likely that the game will be released close to the summer period than the Christmas period.

Financial projections

Distribution fees

During the quarter, Starbreeze reached a new milestone. The PC platform Steam, which is Payday’s main sales channel, has reduced its distribution fee from 25% to 20%. This means Payday 2 has generated USD50m on Steam according to the company’s (Valve Corp) communicated policy since 2018. However, Payday 3 will start from scratch, which means the distribution fee will start at 30% of revenue, climbing down to 25% of revenue at USD10m, and then 20% of revenue at USD50m (if the game is reaching that milestone). However, due to Payday’s solid track record on Steam for more than 10 years, we expect that the Payday 3 will get good marketing at a low cost on Steam.

Payday 3 budget

In the Q4-report Starbreeze short-term debt (current liabilities) increased by approximately SEK180 million (transferred from non-current liabilities in the balance sheet). In the earnings call, this change was explained, and it is due to Payday 3 upcoming release.  This amount is the sum of the money received from the publisher Koch Media meaning Payday 3 has received SEK180m so far for Payday 3 we expect. SEK27m was obtained from Koch Media in Q4, which means approximately SEK240m of finance has been received at launch for developing the game. Adding the marketing budget, we assume approximately SEK300m has been received from the Payday 3 publisher.

It is uncertain how much of the Payday 3 development has been financed by Starbreeze. We have previously calculated that the total budget at launch will be approximately SEK420m. If Starbreeze has financed half the development budget, this would mean that the development budget is SEK480m at launch excluding marketing costs.

Estimate changes for 2023: We have only done minor changes to our estimates following the Q4-result. We have lowered our direct costs somewhat in Q1 and Q2 due to the lower distribution fee (from 25% to 20% of revenue) from the PC platform Steam for Payday 2.

We have increased the financial expenses in 2023 to SEK58.6m from SEK28.6m. The majority of this change is due to the uncertainty of how fast the interest related to the convertible loan will be lowered after the release of Payday 3.

The dramatically lower EBITDA and EBIT margin in 2024 is due to the agreements with Payday 3’s publisher Koch Media and Digital Bros (505 Games). 

Valuation

In our base case we expect that it will be challenging to show sales growth the years after 2023, and the release of Payday 3. With its Games as s Service business model and the release of one new game in 2025 and, thereafter, at least one additional game release in 2026/2027, Starbreeze of course have the potential to show growth in 2024 or 2025. This scenario is illustrated in our bull case, were Starbreeze return to growth in 2025.

Our fair value range is unchanged at SEK0.8-5 with a base case of SEK2.2 per share. Our WACC has been increased to 12% (9%). In our new version of Redeye Rating, our “People” parameter on Starbreeze scores lower, due to higher requirements on ownership. Starbreeze’s WACC is, however relatively low still, which is a result of the high long-term debt (SEK380m) in relation to its market capitalization.

Peer-valuation

It is hard to do a peer valuation on Starbreeze. In 2023 Starbreeze is a “special situation” due to the release of Payday 3. According to our estimates, the valuation of EV/EBIT 5.3x look extremely attractive for a pure game studio. But the big question is of course, how well Starbreeze will build its enterprise after 2024.

Investment thesis

Case

Masters of “Games as a Service”

Starbreeze has shown that the company can create recurring revenue from a loyal fanbase for a long period of time twice, both with Payday 2 and through the publishing success Dead by Daylight. With the release of the much awaited Payday 3, ten years after its forerunner, Starbreeze has a good chance to continue the successful journey with the Payday-franchise. Starbreeze has also started initiatives to develop a new game planned to be released in 2025 and re-launched its publishing unit.

Evidence

Payday 3 shapes the future

Payday 3 will be released in 2023. Unlike its predecessor, it will be a multi-platform release which is expected to increase sales. Other significant drivers for higher sales are the brand’s increased strength since 2013, a higher development and marketing budget, and a significantly larger gaming market. When all direct costs are taken, we expect Payday 3 to give a gross profit of approx. SEK400m in 2023. If Starbreeze manages to maintain high recurring revenue in the coming years after launch it will create significant shareholder value.

Supportive Analysis

Payday 2 has generated net revenues of more than SEK1.1b to Starbreeze in less than eight years. An interesting aspect is that Payday 2 brought in “only” SEK120m in net income during the initial period after launch (in this case four and a half months) which shows how well Starbreeze manages the business model “Game as a Service”.

Challenge

Key personnel have left the building

The success of Payday 3 ultimately is decided by the quality of the game, and how well it manages to serve loyal fans as well as create new ones. We would of course be more confident in the quality assurance if more original creators were still operative in the company such as key game designer Ulf Andersson. An incentive program connected to the quality of Payday 3 creates some conviction that the game will be good at launch.

Challenge

A somewhat weak ownership

Starbreeze has no active major shareholders. Due to very bad risk management historically that ended in reconstruction in 2018, no founders, active personnel, or manager of the board have a significant shareholding. This, of course, weakens the incentives in the company to build great shareholder value.

Valuation

High dependence on one game launch

The convertible loan and related liabilities to Digital Bros amounted to almost SEK380m (year-end 2022). The enterprise value of Starbreeze is therefore approximately SEK1.7b, when it is traded at around SEK1.8 per share. The commercial result of Payday 3 is of course very important for the valuation of Starbreeze, but we argue the risk is significantly lower than in 2018 (the release of Walking Dead-game), due to a stronger balance sheet. We assume Starbreeze is likely a takeover target after the release of Payday 3.

Quality Rating

People: 2

CEO is a game industry veteran. However, the senior team and the CEO have been together for less than five years. The company has an initiative program linked to Payday 3 quality and commercial success, which is positive according to our rating. The biggest reason for the relatively low score in the category “People” is that our new rating generates a lower score in “ownership”.  Starbreeze has no owner with a significant stake in the company in its leadership (the Board) or management. 

Business: 3

Starbreeze profitability in a three-year period depends on how successful Payday 3 becomes. Payday is a very strong brand. For example, approximately Payday has 8.5 million members within the PC-related community on Steam and 600-800 000 monthly active users. With Starbreeze “Game as a Service” business model, the company has proven for 10 years that its revenue could be described as recurring, which is s a strong sign of financial stability in its core business. However, by its nature, the gaming industry is very competitive, which results in a neutral score in our rating, despite some moats related to the Payday brand.

Financials: 2

Due to no major game releases in tha last few years the financial numbers is relatively weak. 

Financials

Income statement
SEKm2020202120222023e2024e
Revenues118.0125.7122.5974.0792.6
Cost of Revenue31.156.360.5603.9697.5
Operating Expenses37.663.2-4.4-0.55-73.2
EBITDA49.36.366.3370.7168.3
Depreciation21.820.515.623.223.8
Amortizations16.739.544.157.2122.4
EBIT-16.2-53.76.7286.522.2
Shares in Associates11.514.614.614.614.6
Interest Expenses139.951.461.428.612.0
Net Financial Items-135.0-49.6-61.4-28.6-12.0
EBT-151.2-103.4-54.7257.910.2
Income Tax Expenses-0.19-3.20.000.000.00
Net Income-151.0-100.1-54.7257.914.2
Balance sheet
Assets
Non-current assets
SEKm2020202120222023e2024e
Property, Plant and Equipment (Net)6.72.244.680.6140.8
Goodwill38.842.442.442.442.4
Intangible Assets403.9401.5362.3323.6233.0
Right-of-Use Assets48.937.737.737.737.7
Other Non-Current Assets0.000.008.05.15.1
Total Non-Current Assets509.9498.4509.7504.1473.7
Current assets
SEKm2020202120222023e2024e
Inventories0.000.000.000.000.00
Accounts Receivable6.718.09.877.963.4
Other Current Assets34.729.09.877.963.4
Cash Equivalents157.4128.670.4385.8419.5
Total Current Assets198.8175.690.0541.6546.3
Total Assets708.7674.1599.71,045.71,020.0
Equity and Liabilities
Equity
SEKm2020202120222023e2024e
Non Controlling Interest0.000.000.000.000.00
Shareholder's Equity228.5122.868.1326.0340.2
Non-current liabilities
SEKm2020202120222023e2024e
Long Term Debt292.7292.7436.5436.5436.5
Long Term Lease Liabilities37.121.021.021.021.0
Other Long Term Liabilities0.000.000.000.000.00
Total Non-Current Liabilities329.8313.7457.5457.5457.5
Current liabilities
SEKm2020202120222023e2024e
Short Term Debt0.000.000.000.000.00
Short Term Lease Liabilities19.117.817.817.817.8
Accounts Payable103.459.914.7116.995.1
Other Current Liabilities27.930.843.1128.2110.1
Total Current Liabilities150.4108.675.6262.9223.0
Total Liabilities and Equity708.7545.1601.21,046.51,020.8
Cash flow
SEKm2020202120222023e2024e
Operating Cash Flow0.00-94.54.7393.2149.4
Investing Cash Flow0.00-54.7-62.9-77.8-115.7
Financing Cash Flow0.000.000.000.000.00

Rating definitions

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Contents

Solid result in the wait for Payday 3

Solid foundation around Payday

Financial projections

Valuation

Peer-valuation

Investment thesis

Quality Rating

Financials

Rating definitions

The team

Download article