Doro Q1 2023: Laying the foundation for progress

Research Update

2023-05-02

07:10

Redeye notes that Doro's Q1 2023 performance was somewhat weaker than anticipated, but there are indications of positive developments in the underlying business. Doro's emphasis on boosting R&D and sales initiatives may impact margins in the short term, but we believe that the company is on the path to returning to profitable growth in the coming years.

FR

NS

Fredrik Reuterhäll

Niklas Sävås

Contents

Q1 2023

Investment thesis

COGS and the gross margin

Order Entry

Sales per region

Growth initiatives accelerates

Inventory and working capital efficiency

Financial forecasts

Financial estimates for 2023e–2026e

Valuation

Valuation summary

Quality Rating

Financials

Rating definitions

The team

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Growth initiatives hit margins in the short term

Doro's management remains focused on fostering growth in its core business through various sales efforts, increased R&D, and the hiring of key personnel. We anticipate a temporary dip in profit margins before it improve alongside higher sales. Our projections for sales growth are lowered in the near term but increased in the medium and long term. We expect a 2% sales growth in 2023e, escalating to 5% by 2026e. The ramp-up in OPEX is likely to affect the EBIT margin in 2023, but we foresee it doubling to 6% in 2024 and beyond.

Limited downside from here

Despite our updated growth and margin expectations, Doro continues to trade at an EV/EBIT of 4.1x for 2024e. The company's net cash position of SEK55m and a cash conversion ratio of 3.7x for 2023e help mitigate downside risk in the stock.

Raising the valuation range

In light of Redeye's revised projections, the Bull Case increases to SEK35 (from SEK30), factoring in higher long-term growth. The Bear Case remains unchanged at SEK13, while our Base Case stays at SEK24. Based on our estimates, Doro trades at a P/E of 9x and an EV/Sales of 0.2x for 2024e.

Key financials

SEKm20222023e2024e2025e
Revenues909.2924.0950.8993.6
Revenue Growth-12.5%1.6%2.9%4.5%
EBITDA100.183.387.492.3
EBIT55.130.051.359.5
EBIT Margin6.1%3.3%5.4%6.0%
Net Income30.525.140.747.3
EV/Revenue0.30.30.20.2
EV/EBIT5.48.44.63.6

Q1 2023

Redeye states that Doro’s Q1 2023 report was weaker than our expectation due to lower sales and higher OPEX pushing down Ebit-margins. However, a higher gross margin of 36% is encouraging.

Net sales were up 1.8% y/y to SEK208m. Taking into account the currency effect, organic growth was -7.6%. This was below our estimates of SEK238m.

EBIT was SEK3.2m, corresponding to an EBIT margin of 1.5% (2% last year). This was below our estimates of SEK8m.

Investment thesis

COGS and the gross margin

COGS came in at SEK134, lower than our estimates of SEK160m. Gross margin came in at 35.8%, higher than our estimate of 33%. The currency effect of SEK-6m hit cash flow. The higher gross margin came higher following the lower shipping cost and better sea-to-air transport ratio. There were also a positive effect coming from changes in the portfolio mix.

Order Entry

The order intake came in at SEK210m in Q1’23 vs SEK217m in Q1 ’22, -3%. The R12M order entry continues to decline sequentially, however, the decline was only -0.8% vs Q4’22 so we might see a bottom here.

Sales per region

Nordics

Revenue was SEK51.7m, 9.3% y/y.

Sweden primarily drove sales growth in the Nordics due to customers restocking their inventories from last year. Management also attributed the early Easter weekend to improved sales performance. The Q4'22 call featured the CEO suggesting that the most significant decline in the Nordics might be behind Doro, and this quarter's results appear to support that notion. We project a 2% growth (previously flat) for the region over the full year.

West Europe

Revenue was SEK83.8m, 25.3% y/y.

The quarterly revenue surge in Western Europe was driven by high demand from major mobile operators in France, primarily due to the rise in smartphones and 4G feature phones. While general retail demand decreased, electronic chains experienced strong demand. We estimate that sales in the region will grow by 4.5% (previously 8%) over the full year, reaching SEK365m (previously SEK376m).

Central and Eastern Europe

Revenue was SEK36.6m, -32% y/y.

The German market exhibited a steep decline, with the significant one-time sales in Q1'22 skewing the figures. With a dedicated sales force focusing on the German market, we believe the downturn may be halted. However, it seems that growth is taking longer than expected, so we slightly reduce our regional growth estimate for Central Europe to SEK206m (previously SEK228m) in sales for 2023e.

UK  and Ireland

Revenue was SEK36.2m, flat

The negative trend in the UK and Ireland persisted this quarter. For the full year, we expect Doro to maintain its market share and achieve approximately SEK162m in sales, reflecting flat growth.

Growth initiatives accelerates

Management emphasized several measures to enhance growth:

  • Broadening the product range and planning to introduce two new product categories.
  • Continuing to develop a dedicated sales team in Germany.
  • Recruiting project managers, marketing specialists, and key development personnel, with approximately 10 full-time employees added.
  • Establishing a dedicated e-commerce sales team in FraBel.
  • Implementing dedicated shop corners in numerous stores throughout Sweden, with more to follow in the Nordics.
  • Launching a new webshop in the UK.

We believe these initiatives are the appropriate steps to counter the declining growth rate, and in due course, achieve positive net growth.

Inventory and working capital efficiency

DSO and DPO continue to be at satisfying levels. The inventory decreased by 3% Y/Y and inventory as part of sales are well inline with the historic level. The disruption from the pandemic is more or less over and as the management highlights, freight costs have been coming down sharply.

Days sales outstanding vs days payable outstanding

DPO (how many days before Doro pays its bills) increased by one day and DSO (how many days before Doro gets paid) was up by one day. It is a very healthy sign DPO and DSO are stable.

Inventory as part of sales

Inventory levels increased from 23% of R12m sales in Q4’22 to 24% in Q1’21.

DSI and CCC

DSI in the quarter was 201 days compared to 212 last quarter. The cash conversion cycle came down to 85 days, more or less in line with last quarters.

Large shareholder add to his position after the quarter

5th of April the investor Peter Gyllenhammar bought 807 363 shares at SEK14, adding to his position of 430 039 shares. Peter Gyllenhammar is now the 6th largest shareholder, owning 5.04% of the capital and votes owning a total of 1 237 402. Peter Gyllenhammar AB is a privately owned investment company investing long-term in industry, real estate and other financial investments. According to Holdings, it managed SEK938m so Doro makes up 2% of his AUM.

Financial forecasts

This year, Doro aims to establish a foundation for future growth. As is often the case, turnarounds tend to take longer than expected, leading us to reduce our growth projections for 2023 and decrease margins due to increased costs from higher spending on sales, R&D, and growth initiatives. We forecast improved growth and better EBIT margins in the coming years.

We maintain that the DACH region plays a crucial role in Doro's growth story. The sales team is expected to be finalized and fully operational during 2023, with an estimated headcount of around 7-10 people.

Our growth assumptions for 2023e have been lowered, but we have increased growth projections beyond 2025e. The positive momentum in e-commerce and online sales will contribute to this growth. Management estimates that 5-10% of net sales originate from online channels.

We have adjusted the EBIT margin due to marginally higher selling and R&D expenses, but we anticipate that the EBIT margin will approach 8 to 9% in the long run.

Financial estimates for 2023e–2026e

Valuation

We value Doro using a DCF valuation approach backed by a multiples-based valuation.

DCF

Weighted Average Cost of Capital (WACC) for Doro is 13.1% and our valuation range is raised to between SEK13 to SEK35, with a base case of SEK24.

Peer table and multiple valuations

Finding relevant peers for Doro is somewhat challenging. Doro is a niche player selling hardware, and after the break-up and given its lower sales and margins, the market now values Doro at low multiples. On EV/Sales, Doro trades at a 62% discount to peers and a deep discount on 2023e EV/EBIT.

An EV/EBIT of 4.6 2024e is very low and paints the picture of very low expectations from the market. Applying the modest EV/EBIT multiple of 11x suggests a valuation of SEK23 per share, in line with our DCF valuation.

Valuation summary

Doro is a typical value company with low growth and stable profitability. We expect 2023 to be a transition year, with 2% sales growth thanks to the ramp-up of sales activities and R&D on the cost side. For 2023, we forecast EBIT margins of around 3%, leading to EBIT of SEK51m, which translates into a 2023e EV/EBIT of 8.4. The net cash position at the end of the quarter was SEK55m. We believe the downside is limited here at around SEK15 if Doro posts modest revenue growth.

It is clear that the market has low growth expectations and that Doro’s poor capital allocation weighs on its valuation. Given no communicated financial targets and no decision on a share buyback programme or dividend policy, investors put Doro in the value trap box. If the board and management improve the capital allocation, it should be a positive trigger for the stock.

Case

A value play with a great market position

Doro’s focus has shifted back to its core business of delivering technical solutions for seniors following the spin-off of business area Care (now Careium). When Doro decided to invest in its Care offering in 2014, it prioritised the senior phones segment less. While feature phones are undergoing a long-term downwards trend, the company has great knowledge about the seniors market and is in a favourable position to tackle the structural trend of an ageing population. We also believe Doro will be able to defend its market position in senior phones with acceptable profitability. Doro has exited unprofitable geographical regions, a move that has been a turbocharger for profits. Doro is a cash-positive generating business that could have turned into a dividend machine, but we believe it sees better potential in investing in its business in the coming years. Because of underinvestment in the sector and the clear market need, we also see potential for Doro to consolidate its niche market through M&A. We believe this potential is underappreciated by investors and can be a potential catalyst for the stock in the medium term. We believe the DACH countries will be important for Doro’s growth. Currently, the company is building up its own sales organisation in the region, and we argue this should bear fruit in the coming quarters and throughout 2024.

Evidence

Strong market position in a small niche

Doro has a history as the market leader in senior phones, driven by its attentiveness to the specific needs of seniors. The company sells its phones to retailers and telecom companies that favour its products as they offer a higher margin, in turn giving Doro advantageous shelf space. The resellers do not want multiple brands for senior phones, and we think such deep relationships are a winning advantage.

Challenge

No fast grower

The market for seniors has been growing at a strong clip over the past decade because the seniors population is expanding and as group demand for technology has been growing. The general shift from feature phones to smartphones, driven largely by Apple and Samsung, has led to Doro’s key product, the feature phone, potentially losing relevance. Doro has long struggled to grow organically in the shrinking market for feature phones. We do not see this reversing in the years to come, and while the company may be able to come up with innovative products, it will be challenging for it to achieve substantial growth. Despite this, we are not concerned, as the market sets no value on growth in the years ahead.

Valuation

Good business at a compelling price

Good business at a compelling price Doro is a typical value company with low growth and stable profitability. We model low single-digit top-line growth and operating margins at 2–8% in our DCF scenarios. For 2023, we forecast EBIT margins of around 3%, leading to an EBIT of SEK30m. Our valuation range is SEK13–35 per share with a base case fair value of SEK24, and we believe the company is undervalued based on the discounted value of its cash flows. At today’s price of SEK15.20, Doro trades at a 2023e P/E of 15 and an EV/EBIT 8. We consider this too pessimistic, especially considering its net cash position of SEK55m.

Quality Rating

People: 3

The team that has been generating sales and profits for Doro for many years remained at the company after the spin-off of Doro Care (Careium). While the management team is new, the people in the company are the same, reducing the uncertainty. The same is true of the board, where three of the former six members have remained. Most of the former senior management team moved into Careium, which had been Doro’s main focus in recent years. Sales growth has been non-existent in recent years for various reasons, and the company undertook a large restructuring effort and exited select markets, which dampened sales but increased profit margins significantly. Doro’s main owner, Accendo Capital, owns 17% of the shares. Accendo is an active owner that has taken a position on the board and helped in recruiting important telecom experience to the board. Management’s share positions are too small, as has been the case for many years. We would be especially pleased to see the CEO and the CFO holding larger stakes.

Business: 2

The total phone market is, in general, not growing in value, although the seniors segment is. Doro is the market leader in a small, carved-out niche where the penetration ratio is still only in single-digit percentages outside of the Nordic region. While there are only a few niche competitors, Doro is also battling against the most prominent phone manufacturers, creating a challenging competitive situation.

Financials: 2

Doro’s EBIT margins have seen a substantial recovery after it initiated its extensive restructuring programme in 2020. ROE and ROIC have shown similar trends over the same period. Cash flows have been quite solid, though. The financial situation is robust, with a strong interest coverage ratio and a healthy debt/equity ratio. Cash flows are volatile, yet stable over time.

Financials

Rating definitions

The team

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Contents

Q1 2023

Investment thesis

COGS and the gross margin

Order Entry

Sales per region

Growth initiatives accelerates

Inventory and working capital efficiency

Financial forecasts

Financial estimates for 2023e–2026e

Valuation

Valuation summary

Quality Rating

Financials

Rating definitions

The team

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