Speqta: Momentum in Customer Intake

Research Update

2023-05-15

06:45

Redeye sees a solid Q1 report from Speqta, where the important net customer intake accelerated and beat our forecasts. The registrations at Bidbrain, likely a leading indicator for customer growth, have continued to increase during April, suggesting continuing momentum in customer intake.

FN

MS

Fredrik Nilsson

Mark Siöstedt

Contents

Accelerating Customer Intake

Dividend of SEK6.83 per Share

Financial Forecasts

Valuation

Investment thesis

Quality Rating

Financials

Rating definitions

The team

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Accelerating Net Customer Intake

After adding a net of five and four customers in Q3 and Q4 2022, the net customer intake increased to 10 this quarter. While still in an early phase, we find it promising to see that Speqta’s increased focus on sales and marketing are paying off. In an early phase SaaS business, momentum in customer intake is what we are looking for. Also, the number of registered stores, likely a leading indicator for future customer growth, increased by 130% in March and accelerated further in April.

Major Dividend Following Rahalaitos Earnout

While it makes sense for Speqta to pay a large dividend to realize shareholder value, as the company was trading below its net cash at the time of the announcement, it reduces the funds available to invest in Bidbrain. Following the dividend of SEK45m (6.83 per share), Speqta will have about SEK55m in cash, which we believe will be needed to finance growth opportunities in Bidbrain. Thus, we do not expect any dividends from Speqta for the foreseeable future – at least until Bidbrain turns profitable, which we expect in late 2026 in our Bull Case.

Base Case Unchanged at SEK17

We leave our Base Case at SEK17 (17) as the somewhat higher success rate offsets the slightly lowered sales forecasts. Hence, the Bull Case is reduced to SEK63 (69) following lower sales. Bear Case remains unchanged at SEK8 (8).

Key financials

SEKm20222023e2024e2025e2026e
Revenues14.410.416.332.661.0
Revenue Growth-46.3%-27.6%56.5%99.4%87.4%
EBITDA-31.3-26.4-26.4-18.91.6
EBIT-34.6-29.3-29.8-23.4-3.6
EBIT Margin-240%-281%-183%-72.0%-5.9%
Net Income-34.6-29.3-29.8-23.4-4.3
EV/Revenue-0.211.49.55.73.2
EV/EBIT0.1-4.0-5.2-7.9-54.0

Accelerating Customer Intake

The most important metric in Speqta, net customer intake, increased to 10 in the quarter, compared to 4 in Q4 2022. Our forecast was 4. Although still in an early phase, we are encouraged to see the net customer intake accelerating following Speqta’s investments in sales and marketing. Despite the strong net customer intake, ARR came short of our forecast. Management states that many customers entered in late March, limiting their ARR impact. However, we lower our ARPC assumptions somewhat, as Speqta, so far, seems to have attracted a higher share of smaller customers than we expected.

Management states that investments in sales and marketing have had a positive effect on the net customer intake. During the quarter, Speqta expanded its workforce with two key recruitments within sales and market, which could increase net customer intake further going forward.

Net sales came in somewhat short of our expectations and was negatively affected by fewer Shopello customers y/y, which aligns with the strategy of focusing on Bidbrain, with substantially higher gross margins. Also, in Speqta’s current phase, net sales are uninteresting, while net customer intake and ARR are the important metrics.

OPEX, Other external costs and Personnel expenses were lower than we expected. While Speqta has a strong cash position, even after the SEK~45m in dividend, maintaining reasonable cost control is important, limiting the need for additional funding.

During March, the number of registered stores increased by 130% compared to the monthly average in Q4 2022, and the pace increased even further in April. While registered stores are not paying users, it is the first step to becoming a paying customer and likely a leading indicator of coming growth in paying customers. The net increase of 10 stores q/q relates to paying customers.

Dividend of SEK6.83 per Share

“Given the strong financial position of Speqta, and the earnout from the divestment of Rahalaitos, the board proposes that the AGM resolves on a dividend of SEK 6.83 per share, corresponding to a total dividend of approximately SEK 45 million. The AGM will be held on Tuesday, 16 May 2023.”

While it makes sense for Speqta to pay a large dividend to realize shareholder value, as the company was trading below its net cash at the time of the announcement, it reduces the funds available to invest in Bidbrain. Especially in the current market environment, with huge discounts on most share issues in small unprofitable companies, a well-financed start-up has a significant advantage over an unfinanced one. However, at the end of Q1 2023, Speqta had a cash position of SEK~100, implying SEK~55m adjusted for the dividend. Management believes it will be enough to take Bidbrain’s cash flow neutral, while our forecast assumes SEK85m. However, given that the momentum in Speqta’s business picks up, the company will likely be able to raise capital at a fair valuation in ~2025, when the financing market might have recovered.

Also, in Q4, Speqta received a SEK37m earnout from Rahalaitos, roughly equal to the SEK45m of the dividend. Thus, Speqta’s ability to finance Bibrain largely aligns with what it would have been without both earnout and dividend.

All in all, while we find the dividend proposal reasonable, we want to point out it increases the longer-term financing risk.

Financial Forecasts

As Bidbrain is a SaaS business in an early phase, targeting a massive market, we make a Bull and a Bear Case, and the Base Case is based on the likelihood of Speqta performing in line with our Bull Case. The figures below concern our Bull Case, where we assume Bidbrain will become a successful solution, showing strong growth for many years and reaching profitability in 2026. We assume Shopello will gradually decline to zero as Speqta focuses on Bidbrain.

We make three notable adjustments to our forecasts:

  • Raising our expectations on the net customer intake following the strong outcome in this quarter and the solid momentum in new registrations during April.
  • Although the soft variable ARPC was negatively affected by many customers entering Bidbrain in late March, we have reduced our assumptions somewhat, expecting SEK~2 000 per store and month during 2023. We still expect the variable ARPC to increase over the next few years. Besides the variable ARPC, Bidbrain has a fixed ARPC of EUR 390/month.
  • We are lowering our OPEX forecasts somewhat, following the lower outcome than expected in the quarter.

Although we lower our sales forecasts slightly, we believe the strong customer intake is an encouraging sign, increasing the likelihood of Bidbrain reaching critical mass.

Valuation

As seen in the Financial Forecast segment, our estimates are our Bull Case, implying a 100% chance of Speqta reaching those assumptions. Our Base Case is based on the same assumptions but implies a 27% chance of Bidbrain becoming successful (increased from 25% following the strong customer intake), as assumed in the Bull Case. Our Bear Case assumes that the investments in Bidbrain fail, resulting in operations closing when 50% of the current net cash is left.

Most listed early-stage SaaS companies have not managed to grow efficiently, suggesting the odds for Speqta are bad. However, Speqta has some advantages. First, it has a substantial net cash position. Second, its customer feedback is solid. All-in-all, we believe a 27% likelihood of reaching our Bull Base is reasonable as a Base Case for now. However, if Speqta performs in line with our assumptions, we will gradually increase the likelihood.

We assume Speqta, given our assumptions in the Bull Case, as a fast-growth profitable SaaS company, will be valued at a rather high multiple of 8x ARR. This may seem high; however, looking at the multiples of high-growth profitable SaaS companies (see table below), we believe 8x ARR is reasonable.

We leave our Base Case at SEK17 (17) as the somewhat higher success rate offsets the slightly lowered sales forecasts. Hence, the Bull Case is reduced to SEK63 (69) following lower sales. Bear Case remains unchanged at SEK8 (8).

Investment thesis

Case

Early-stage Adtech SaaS solution targets key market.

Following several divestments, Speqta has become a refined and focused AdTech company, investing in R&D and sales & marketing in its AdTech SaaS solution Bidbrain. The software helps e-commerce companies monitor and improve their return on advertising spending on Google Shopping. While still in an early phase, the market for Google Shopping is huge, and SaaS solutions are highly scalable. Thus, the potential profit generation in Bidbrain is significant.

Evidence

Huge market and positive feedback support significant potential.

Google holds an ~70% market share in ad spending, and 65% of the spending through Google targets Google shopping. Thus, as an AdTech company, it makes sense to focus on Google Shopping. There are currently about 10-25 million e-commerce stores worldwide and 1 million in Europe, which is Bidbrain’s focus. Thus, the market is vast. While Bidbrain is in an early phase, channel checks and customer feedback are positive, highlighting data, analytics, and agility as key advantages.

Challenge

Customer acquisitions are typically costly.

For most early-stage SaaS businesses acquiring customers is costly, and due to the SaaS model, revenues are collected over time. Thus, along with continued investments in R&D, significant spending on customer acquisitions is likely necessary to reach critical mass. However, Speqta and Bidbrain have one key advantage compared to most early stage listed SaaS businesses, its cash position of just above SEK 100m. It gives management room to focus on operations rather than share issues.

Challenge

Huge market often equals huge competition.

A huge multinational market is often a double-edged sword. While it gives the opportunities for numerous years of high sales growth, it also tends to attract high-level competition. Thus, more prominent players with significantly bigger coffins than Speqta, could enter the market. However, Speqta has an up and running solution receiving solid customer feedback. Also, Speqta focuses on the Nordic market alongside some larger European markets.

Valuation

Base Case SEK 17

Our estimates is our Bull Case, implying a 100% chance of Speqta reaching those assumptions. Our Base Case is based on the same assumptions but implies a 27% chance of Bidbrain becoming successful, as assumed in the Bull Case. Our Bear Case assumes that the investments in Bidbrain fail, resulting in operations closing when 50% of the current net cash is left. Most listed early-stage SaaS companies have not managed to grow efficiently, suggesting the odds for Speqta is bad. However, Speqta has some advantages. First, it has a substantial net cash position. Second, its customer feedback is solid. All-in-all, we believe a 27% likelihood of reaching our Bull Base is reasonable as a Base Case for now. However, if Speqta performs in line with our assumptions, we will gradually increase the likelihood.

Quality Rating

People: 3

Speqta's receives an average rating for management. While its track record in Speqta has been mixed historically, it managed to realize significant value in the divestments following the strategi review. Also, management and board have deep knowledge within digital marketing. The board has substantial shareholdings, and the rating would be even higher if management had substantial shareholdings as well.

Business: 3

Speqta receives an average rating for Business for several reasons. It has potential for recurring and scalable revenues. It targets a large market with significant growth potential. The offering helps its customer to improve their profitability. On the other hand, Speqta’s rating is lowered due to the main product, Bidbrain, being in an early phase, where the strengths of its value proposition are yet to be seen.

Financials: 1

Speqta receives a rather low rating for Financials. Although, it has a solid net cash position, its operations are cash flow negative. However, if the investments in Bidbrain pays off, Speqta has a good chance of becoming highly profitable going forward, resulting in a higher Financials rating.

Financials

Income statement
SEKm20222023e2024e
Revenues14.410.416.3
Cost of Revenue10.36.34.9
Operating Expenses35.430.637.8
EBITDA-31.3-26.4-26.4
Depreciation3.22.21.2
Amortizations0.000.642.2
EBIT-34.6-29.3-29.8
Shares in Associates0.000.000.00
Interest Expenses0.000.000.00
Net Financial Items0.000.000.00
EBT-34.6-29.3-29.8
Income Tax Expenses0.000.000.00
Net Income-34.6-29.3-29.8
Balance sheet
Assets
Non-current assets
SEKm20222023e2024e
Property, Plant and Equipment (Net)-3.2-5.5-6.7
Goodwill0.000.000.00
Intangible Assets7.315.623.1
Right-of-Use Assets0.000.000.00
Other Non-Current Assets0.000.000.00
Total Non-Current Assets4.110.116.4
Current assets
SEKm20222023e2024e
Inventories0.000.000.00
Accounts Receivable5.83.74.6
Other Current Assets0.000.000.00
Cash Equivalents78.044.87.7
Total Current Assets83.848.412.3
Total Assets87.958.528.7
Equity and Liabilities
Equity
SEKm20222023e2024e
Non Controlling Interest0.000.000.00
Shareholder's Equity-57.1-86.4-116.2
Non-current liabilities
SEKm20222023e2024e
Long Term Debt0.000.000.00
Long Term Lease Liabilities0.000.000.00
Other Long Term Liabilities0.000.000.00
Total Non-Current Liabilities0.000.000.00
Current liabilities
SEKm20222023e2024e
Short Term Debt0.000.000.00
Short Term Lease Liabilities0.000.000.00
Accounts Payable14.014.014.0
Other Current Liabilities0.000.000.00
Total Current Liabilities14.014.014.0
Total Liabilities and Equity-43.1-72.4-102.2
Cash flow
SEKm20222023e2024e
Operating Cash Flow-23.1-24.3-27.3
Investing Cash Flow-7.3-8.9-9.7
Financing Cash Flow0.000.000.00

Rating definitions

The team

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Contents

Accelerating Customer Intake

Dividend of SEK6.83 per Share

Financial Forecasts

Valuation

Investment thesis

Quality Rating

Financials

Rating definitions

The team

Download article