Speqta: Momentum in Customer Intake
Research Update
2023-05-15
06:45
Redeye sees a solid Q1 report from Speqta, where the important net customer intake accelerated and beat our forecasts. The registrations at Bidbrain, likely a leading indicator for customer growth, have continued to increase during April, suggesting continuing momentum in customer intake.
FN
MS
Fredrik Nilsson
Mark Siöstedt
Contents
Accelerating Customer Intake
Dividend of SEK6.83 per Share
Financial Forecasts
Valuation
Investment thesis
Quality Rating
Financials
Rating definitions
The team
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After adding a net of five and four customers in Q3 and Q4 2022, the net customer intake increased to 10 this quarter. While still in an early phase, we find it promising to see that Speqta’s increased focus on sales and marketing are paying off. In an early phase SaaS business, momentum in customer intake is what we are looking for. Also, the number of registered stores, likely a leading indicator for future customer growth, increased by 130% in March and accelerated further in April.
While it makes sense for Speqta to pay a large dividend to realize shareholder value, as the company was trading below its net cash at the time of the announcement, it reduces the funds available to invest in Bidbrain. Following the dividend of SEK45m (6.83 per share), Speqta will have about SEK55m in cash, which we believe will be needed to finance growth opportunities in Bidbrain. Thus, we do not expect any dividends from Speqta for the foreseeable future – at least until Bidbrain turns profitable, which we expect in late 2026 in our Bull Case.
We leave our Base Case at SEK17 (17) as the somewhat higher success rate offsets the slightly lowered sales forecasts. Hence, the Bull Case is reduced to SEK63 (69) following lower sales. Bear Case remains unchanged at SEK8 (8).
SEKm | 2022 | 2023e | 2024e | 2025e | 2026e |
Revenues | 14.4 | 10.4 | 16.3 | 32.6 | 61.0 |
Revenue Growth | -46.3% | -27.6% | 56.5% | 99.4% | 87.4% |
EBITDA | -31.3 | -26.4 | -26.4 | -18.9 | 1.6 |
EBIT | -34.6 | -29.3 | -29.8 | -23.4 | -3.6 |
EBIT Margin | -240% | -281% | -183% | -72.0% | -5.9% |
Net Income | -34.6 | -29.3 | -29.8 | -23.4 | -4.3 |
EV/Revenue | -0.2 | 11.4 | 9.5 | 5.7 | 3.2 |
EV/EBIT | 0.1 | -4.0 | -5.2 | -7.9 | -54.0 |
The most important metric in Speqta, net customer intake, increased to 10 in the quarter, compared to 4 in Q4 2022. Our forecast was 4. Although still in an early phase, we are encouraged to see the net customer intake accelerating following Speqta’s investments in sales and marketing. Despite the strong net customer intake, ARR came short of our forecast. Management states that many customers entered in late March, limiting their ARR impact. However, we lower our ARPC assumptions somewhat, as Speqta, so far, seems to have attracted a higher share of smaller customers than we expected.
Management states that investments in sales and marketing have had a positive effect on the net customer intake. During the quarter, Speqta expanded its workforce with two key recruitments within sales and market, which could increase net customer intake further going forward.
Net sales came in somewhat short of our expectations and was negatively affected by fewer Shopello customers y/y, which aligns with the strategy of focusing on Bidbrain, with substantially higher gross margins. Also, in Speqta’s current phase, net sales are uninteresting, while net customer intake and ARR are the important metrics.
OPEX, Other external costs and Personnel expenses were lower than we expected. While Speqta has a strong cash position, even after the SEK~45m in dividend, maintaining reasonable cost control is important, limiting the need for additional funding.
During March, the number of registered stores increased by 130% compared to the monthly average in Q4 2022, and the pace increased even further in April. While registered stores are not paying users, it is the first step to becoming a paying customer and likely a leading indicator of coming growth in paying customers. The net increase of 10 stores q/q relates to paying customers.
“Given the strong financial position of Speqta, and the earnout from the divestment of Rahalaitos, the board proposes that the AGM resolves on a dividend of SEK 6.83 per share, corresponding to a total dividend of approximately SEK 45 million. The AGM will be held on Tuesday, 16 May 2023.”
While it makes sense for Speqta to pay a large dividend to realize shareholder value, as the company was trading below its net cash at the time of the announcement, it reduces the funds available to invest in Bidbrain. Especially in the current market environment, with huge discounts on most share issues in small unprofitable companies, a well-financed start-up has a significant advantage over an unfinanced one. However, at the end of Q1 2023, Speqta had a cash position of SEK~100, implying SEK~55m adjusted for the dividend. Management believes it will be enough to take Bidbrain’s cash flow neutral, while our forecast assumes SEK85m. However, given that the momentum in Speqta’s business picks up, the company will likely be able to raise capital at a fair valuation in ~2025, when the financing market might have recovered.
Also, in Q4, Speqta received a SEK37m earnout from Rahalaitos, roughly equal to the SEK45m of the dividend. Thus, Speqta’s ability to finance Bibrain largely aligns with what it would have been without both earnout and dividend.
All in all, while we find the dividend proposal reasonable, we want to point out it increases the longer-term financing risk.
As Bidbrain is a SaaS business in an early phase, targeting a massive market, we make a Bull and a Bear Case, and the Base Case is based on the likelihood of Speqta performing in line with our Bull Case. The figures below concern our Bull Case, where we assume Bidbrain will become a successful solution, showing strong growth for many years and reaching profitability in 2026. We assume Shopello will gradually decline to zero as Speqta focuses on Bidbrain.
We make three notable adjustments to our forecasts:
Although we lower our sales forecasts slightly, we believe the strong customer intake is an encouraging sign, increasing the likelihood of Bidbrain reaching critical mass.
As seen in the Financial Forecast segment, our estimates are our Bull Case, implying a 100% chance of Speqta reaching those assumptions. Our Base Case is based on the same assumptions but implies a 27% chance of Bidbrain becoming successful (increased from 25% following the strong customer intake), as assumed in the Bull Case. Our Bear Case assumes that the investments in Bidbrain fail, resulting in operations closing when 50% of the current net cash is left.
Most listed early-stage SaaS companies have not managed to grow efficiently, suggesting the odds for Speqta are bad. However, Speqta has some advantages. First, it has a substantial net cash position. Second, its customer feedback is solid. All-in-all, we believe a 27% likelihood of reaching our Bull Base is reasonable as a Base Case for now. However, if Speqta performs in line with our assumptions, we will gradually increase the likelihood.
We assume Speqta, given our assumptions in the Bull Case, as a fast-growth profitable SaaS company, will be valued at a rather high multiple of 8x ARR. This may seem high; however, looking at the multiples of high-growth profitable SaaS companies (see table below), we believe 8x ARR is reasonable.
We leave our Base Case at SEK17 (17) as the somewhat higher success rate offsets the slightly lowered sales forecasts. Hence, the Bull Case is reduced to SEK63 (69) following lower sales. Bear Case remains unchanged at SEK8 (8).
Case
Early-stage Adtech SaaS solution targets key market.
Evidence
Huge market and positive feedback support significant potential.
Challenge
Customer acquisitions are typically costly.
Challenge
Huge market often equals huge competition.
Valuation
Base Case SEK 17
People: 3
Speqta's receives an average rating for management. While its track record in Speqta has been mixed historically, it managed to realize significant value in the divestments following the strategi review. Also, management and board have deep knowledge within digital marketing. The board has substantial shareholdings, and the rating would be even higher if management had substantial shareholdings as well.
Business: 3
Speqta receives an average rating for Business for several reasons. It has potential for recurring and scalable revenues. It targets a large market with significant growth potential. The offering helps its customer to improve their profitability. On the other hand, Speqta’s rating is lowered due to the main product, Bidbrain, being in an early phase, where the strengths of its value proposition are yet to be seen.
Financials: 1
Speqta receives a rather low rating for Financials. Although, it has a solid net cash position, its operations are cash flow negative. However, if the investments in Bidbrain pays off, Speqta has a good chance of becoming highly profitable going forward, resulting in a higher Financials rating.
Income statement | |||
SEKm | 2022 | 2023e | 2024e |
Revenues | 14.4 | 10.4 | 16.3 |
Cost of Revenue | 10.3 | 6.3 | 4.9 |
Operating Expenses | 35.4 | 30.6 | 37.8 |
EBITDA | -31.3 | -26.4 | -26.4 |
Depreciation | 3.2 | 2.2 | 1.2 |
Amortizations | 0.00 | 0.64 | 2.2 |
EBIT | -34.6 | -29.3 | -29.8 |
Shares in Associates | 0.00 | 0.00 | 0.00 |
Interest Expenses | 0.00 | 0.00 | 0.00 |
Net Financial Items | 0.00 | 0.00 | 0.00 |
EBT | -34.6 | -29.3 | -29.8 |
Income Tax Expenses | 0.00 | 0.00 | 0.00 |
Net Income | -34.6 | -29.3 | -29.8 |
Balance sheet | |||
Assets | |||
Non-current assets | |||
SEKm | 2022 | 2023e | 2024e |
Property, Plant and Equipment (Net) | -3.2 | -5.5 | -6.7 |
Goodwill | 0.00 | 0.00 | 0.00 |
Intangible Assets | 7.3 | 15.6 | 23.1 |
Right-of-Use Assets | 0.00 | 0.00 | 0.00 |
Other Non-Current Assets | 0.00 | 0.00 | 0.00 |
Total Non-Current Assets | 4.1 | 10.1 | 16.4 |
Current assets | |||
SEKm | 2022 | 2023e | 2024e |
Inventories | 0.00 | 0.00 | 0.00 |
Accounts Receivable | 5.8 | 3.7 | 4.6 |
Other Current Assets | 0.00 | 0.00 | 0.00 |
Cash Equivalents | 78.0 | 44.8 | 7.7 |
Total Current Assets | 83.8 | 48.4 | 12.3 |
Total Assets | 87.9 | 58.5 | 28.7 |
Equity and Liabilities | |||
Equity | |||
SEKm | 2022 | 2023e | 2024e |
Non Controlling Interest | 0.00 | 0.00 | 0.00 |
Shareholder's Equity | -57.1 | -86.4 | -116.2 |
Non-current liabilities | |||
SEKm | 2022 | 2023e | 2024e |
Long Term Debt | 0.00 | 0.00 | 0.00 |
Long Term Lease Liabilities | 0.00 | 0.00 | 0.00 |
Other Long Term Liabilities | 0.00 | 0.00 | 0.00 |
Total Non-Current Liabilities | 0.00 | 0.00 | 0.00 |
Current liabilities | |||
SEKm | 2022 | 2023e | 2024e |
Short Term Debt | 0.00 | 0.00 | 0.00 |
Short Term Lease Liabilities | 0.00 | 0.00 | 0.00 |
Accounts Payable | 14.0 | 14.0 | 14.0 |
Other Current Liabilities | 0.00 | 0.00 | 0.00 |
Total Current Liabilities | 14.0 | 14.0 | 14.0 |
Total Liabilities and Equity | -43.1 | -72.4 | -102.2 |
Cash flow | |||
SEKm | 2022 | 2023e | 2024e |
Operating Cash Flow | -23.1 | -24.3 | -27.3 |
Investing Cash Flow | -7.3 | -8.9 | -9.7 |
Financing Cash Flow | 0.00 | 0.00 | 0.00 |
Disclosures and disclaimers
Contents
Accelerating Customer Intake
Dividend of SEK6.83 per Share
Financial Forecasts
Valuation
Investment thesis
Quality Rating
Financials
Rating definitions
The team
Download article