Seamless Distribution Systems: On the right track

Research Update

2023-07-21

07:30

Redeye revises its estimates on the back of the Q2 2023 report, which came in above our expectations in terms of both sales and profitability.

AH

Anton Hoof

The second quarter– numbers better than expected

Net sales amounted to SEK73m in Q2 2023, beating expectations by 6%, largely thanks to better-than-expected new sales and recurring revenues. SDS also showed better profitability than expected, and EBITDA amounted to SEK19m, corresponding to a 27% margin, compared to our estimate of SEK16m. Cash flow from operations amounted to SEK-9.5m, negatively affected by higher working capital. Overall, SDS delivered a solid quarter with a q/q growth in recurring revenues. Looking ahead, we anticipate further enhancements in profitability throughout the remainder of the year as the ongoing cost-cutting program continues to gain traction and becomes increasingly evident in the upcoming quarters.

Financial situation

Despite SDS reporting solid Q2 figures, investors' primary focus remains on the company's financial situation. At the end of the quarter, SDS had a cash position of SEK4.2m. However, the cash flow was adversely impacted by a short-term buildup in working capital. Considering the estimated capital injection of SEK20m before the end of the third quarter, along with the potential for postponing interest payments and increased profitability from further cost-savings, we believe the company possesses sufficient funding to achieve steady positive cash flows.

Leaving our valuation unchanged

Following the report, we have made slight upward adjustments to our sales and margin assumptions, primarily influenced by higher recurring revenues. We continue to factor in the impact of the estimated capital injection of SEK20m, prompting a dilution of c15%. We leave our Base Case (SEK27) and fair value range (SEK16-47) unchanged.

Key financials

SEKm202120222023e2024e2025e
Revenues288.2245.4280.4281.3282.7
Revenue Growth-2.5%-14.8%14.2%0.3%0.5%
EBITDA64.39.878.284.795.3
EBIT27.4-48.634.843.456.6
EBIT Margin9.5%-19.8%12.4%15.4%20.0%
Net Income6.0-75.45.912.723.3
EV/Revenue2.40.70.90.90.8
EV/EBITDA10.618.63.32.92.2
EV/EBIT25.0-3.87.45.63.8

Q2 numbers – Solid quarter

SDS reported a solid y/y growth of 5.7%, and net sales amounted to SEK73m, above our expectations of SEK68m. Regarding the sales mix, New sales landed on SEK20m compared to our estimate of SEK18m, Recurring revenues amounted to SEK36m compared to our estimate of SEK33m, and Re-occurring revenues amounted to SEK17m, below our expectations of SEK18m. The Gross Profit amounted to SEK52m, corresponding to a gross margin of 71%, up from 65% in Q2 2022.

In terms of profitability, SDS’s EBITDA landed on SEK19m, above our expectations of SEK16m. EBIT was SEK8m, higher than our estimate of SEK5m. The deviation is explained by the higher sales, while Opex came in somewhat higher than expected.

Cash flow from operations amounted to SEK-9.5m, compared to SEK-12.5m in Q2 2022. The cash flow was negatively affected by higher working capital

SDS Group: Forecast deviations
0.000.000.000.00ActualEstimate
SEKmQ1 22Q2 22Q3 22Q4 22Q1 23Q2 23Q2 23eDiff (%)
Recurring - SDS303131303536339%
New sales - SDS131623-1217201712%
Reoccurring - SDD21222219171718-6%
Net sales636976376973686%
Growth YoY (%)3%00-106%-1%7pp
Gross profit4045481549524610%
Gross margin (%)64%65%64%40%70%71%68%3pp
EBITDA91519-3414191620%
EBITDA (%)15%22%25%-91%20%27%23%4pp
D&A-12-11-12-23-11-12-119%
EBIT-347-5728537%
EBIT (%)-4%6%9%-152%4%11%7%3pp
Net finance-5-5-7-7-7-7-73%
PTP-7-10-64-41-2n.m
Net income-8-20-66-50-2n.m
Source: Redeye (estimates), company data (historicals)

All in all, we think SDS reported another solid quarter surpassing our expectations in both sales and profitability. Once again, we are especially glad to see the strong growth in recurring revenues which increased both y/y and q/q. However, we do acknowledge that the cash flow during the quarter was relatively weak, primarily due to a buildup in working capital as customer payments and some projects were postponed. While we understand that navigating payments from various markets can be challenging and may be more of a timing issue rather than potential write-downs of receivables, we will closely monitor SDS's cash flow given its financial situation.

In recent quarters, the primary focus has centered on optimizing cash flow and implementing cost-reduction measures. Nevertheless, we find encouragement in the fresh growth incentives introduced by the company's new CEO, Eddy Cojulun. His strategic vision to venture into untapped markets, notably Latin America, leveraging his extensive expertise, opens up exciting opportunities for SDS.

Recurring revenues give stability in turbulent times

SDS's recurring revenues have stabilized at around SEK30m per quarter since Q3 2021, and for the full year of 2022, they amounted to SEK121m, representing approximately half of the company's total sales. However, recurring revenues experienced a notable surge in Q1 2023 and increased 18% y/y, reaching SEK35m. The high level remained in Q2, and recurring revenues amounted to SEK36m (a q/q increase of 3.4%). Our understanding is that the higher recurring revenues stem from a heightened focus on supporting fees for new contracts, alongside a general increase in new sales. This could also indicate that the implementation of the new strategy, focused on offering more standardized products, is proving to be successful.

This is a positive development, as it reduces SDS's reliance on New sales revenues and provides stability for the future. As the interest in Riaktr's products, Smart S&D, and Smart Capex continues to grow, along with continued New sales, we anticipate that recurring revenues will increase and make up a larger proportion of total revenues. As SDS's revenues increasingly shift towards recurring revenues, we expect to see improved margins and enhanced stability, which will make SDS a more attractive investment opportunity moving forward.

New order wins

Following SDS's Q1 report, the company has announced four new order wins, totaling SEK9.3m in value. Among these wins, the largest order amounts to SEK3m and involves providing technical support and resources to enhance the customer's existing mobile services and mobile payment platform. The customer operates in Djibouti, and revenue recognition for this order will be distributed gradually until Q2 2024.

The second-largest order worth SEK1.5m through Riaktr, specifically for its advanced analytics solution, the Smart Sales and Distribution product (Smart S&D). This product enables the customer to centrally analyze their commercial performance, prioritize field visits, and enhance salesforce productivity. Out of the SEK1.5m order, SEK0.8m is allocated as an installation fee, while SEK0.7m represents annual recurring revenue. The installation revenue will be recognized over the next two quarters, while the license fee will generate recurring quarterly revenue once the solution is live and actively used by the customer.

Smart S&D, Source: Riaktr

The smallest order (SEK0.8m) that has been announced is related to SDS's new product, "My Next POS," which is also one of Riaktr's products and part of SDS's advanced analytics offering. This product allows companies to optimize the placement of their point of sales and maximize profitability through advanced data analytics of customer behavior and sociodemographic factors. The company also mentioned that there has been strong demand from potential customers, which is a positive sign. Additionally, since the product can be combined with Smart S&D, we expect that both products will support each other and potentially create switching costs for customers, benefiting SDS in the long term.

Moreover, we are glad that SDS manages to bring new products to the market, and this accomplishment is noteworthy, considering that advanced analytics products typically yield higher proportions of recurring revenues and margins. It is also an encouraging sign that the market continues to embrace and show interest in this product category, further solidifying its momentum and potential for growth.

My Next POS Source: Riaktr

Outlook 2023

In conjunction with discussion with bondholders, SDS also provided an outlook for 2023e where it has budgeted net sales of SEK216m and an EBITDA of SEK72m (SEK42m if capitalized R&D is excluded). The figures exclude SDD. SDS expects to have a net debt of approximately SEK147m at the end of 2023. The outlook can be compared to our estimates, where we expect cSEK215m in sales and cSEK46m in EBITDA for the group excluding SDD and including capitalized R&D.

Financial forecast

On the back of the report, we have made minor adjustments to our sales estimates, now projecting somewhat higher recurring revenues. Considering the favorable margin profile associated with these revenues, we have also raised our margin assumptions accordingly. Although the quarter exceeded our sales expectations by 6%, it is important to acknowledge that SDS's project-based business can introduce volatility to its sales figures. Consequently, we do not extrapolate this relatively high growth rate into the future.

Instead, we adopt a prudent approach and project total sales of SEK280m, with the SDS segment contributing SEK215m. Accordingly, we believe the company stands a good chance of achieving its full-year sales forecast of SEK216m. Overall, we have increased our EBITDA estimates by 9% for 2023, and by 6-5% for the years 2024 and 2025, respectively.

Forecast adjustments
SEKm2023e2024e2025e
Net salesOld276276277
New280281283
change (%)2%2%2%
EBITDAOld728091
New788595
change (%)9%6%5%
EBITOld283953
New354357
change (%)24%10%7%
Source: Redeye

Although the growth rate for 2024e-2025e may appear conservative, it is largely influenced by the anticipated negative growth of around 15% in the SDD business. However, we expect the growth in the SDS business to offset this decline. While SDD operates with relatively low margins, we anticipate that the sales from the SDS business will contribute to overall margins and offer scalability. As a result, we expect a gradual improvement in margins in the coming years, even with a flat top-line growth.

SDS Group: Financial forecasts
SEKm20212022Q1 23Q2 23Q3 23eQ4 23e2023e2024e2025e
Recurring - SDS10812135363637144151159
New sales - SDS854017201618717476
Reoccurring - SDD958417171714665647
Net sales28824569736969280281283
Growth YoY (%)-3%-15%10%6%-9%85%14%0%1%
Other income*15342700900
Total revenue30327971806969289281283
COGS-106-97-21-21-22-19-84-76-69
Gross profit18214949524750197206214
Gross margin (%)63%61%70%71%69%72%70%73%76%
Personnel-69-84-19-21-14-14-68-65-65
External-52-64-14-12-12-11-49-56-54
Other costs*-11-24-3-700-1000
EBITDA adj701014192125788595
EBITDA adj (%)24%4%20%27%31%36%28%30%34%
Non-recurring-500000000
EBITDA641014192125788595
EBITDA (%)22%4%20%27%31%36%28%30%34%
D&A-37-58-11-12-10-10-43-41-39
EBIT27-49281115354357
EBIT (%)10%-20%4%11%15%22%12%15%20%
Net finance-17-24-7-7-7-7-27-28-28
PTP11-72-414871629
Net income6-75-503661323
EPS0.6-7.2-0.50.00.20.50.51.01.8
EPS, diluted0.6-7.2-0.50.00.20.50.51.01.8
Source: Redeye (forecasts), company data (historicals)
*Other income/costs consists of exchange gains/losses.
*Redeye do not factor in any potential impact from exchange rate fluctuations in our forecasts.

Valuation

We derive our fair value range from a fundamental DCF framework for three scenarios, base case (most likely), bear case (pessimistic), and bull case (optimistic), using a WACC of 12.5% across all scenarios.

SDS Group: Base Case sensitivity
WACC
27.114.5%13.5%12.5%11.5%10.5%
25%1517192225
30%1719222529
Terminal40%2124273137
EBITDA-m45%2326303440
50%2428323844
Source: Redeye

Bear Case: SEK16

Sales CAGR 2023-2027e of -1% and 2027e-2032e of 3%
Avg. EBIT-m 2023-2027e of 10% and 2027e-2032e of 20%
Terminal growth of 2% and a terminal EBIT-m of 25%
WACC: 12.5%

Base Case: SEK27

Sales CAGR 2023-2027e of 1% and 2027e-2032e of 4%
Avg. EBIT-m 2023-2027e of 17% and 2027e-2032e of 25%
Terminal growth: 2% and a terminal EBIT-m of 30%
WACC: 12.5%

Bull Case: SEK47

Sales CAGR 2023-2027e of 6% and 2027e-2032e of 7%
Avg. EBIT-m 2023-2027e of 18% and 2027e-2032e of 30%
Terminal growth: 2% and a terminal EBIT-m of 35%
WACC: 12.5%

Investment thesis

Case

Expanding within the installed base

Thanks to current challenges, both market sentiment and investor confidence have soured, and the share is trading below our bear case. However, despite these obstacles, we acknowledge a compelling long-term case where the current depressed share price presents an attractive entry point. We anticipate a gradual improvement in margins as the company executes its strategy of prioritizing standardized product offerings. This strategic shift will enhance the scalability of the business, ultimately leading to a more efficient and profitable operation. Additionally, we expect recurring revenues to continue their upward trajectory, thereby augmenting the overall stability of the business. This positive trend in recurring revenues is likely to mitigate risk and reduce the associated risk premium, ultimately enhancing the investment proposition.

Evidence

Proven playbook for growth

SDS gained its first contract from MTN Group (Africa’s largest mobile operator group) in 2006 and currently serves 18/20 of its operators and MTN has become SDS’s largest customer. Therefore, we think SDS has a proven playbook for this type of expansion. This should come in handy when increasing sales to more recent customers such as Telenor, Vodafone, and Orange – all won or acquired in recent years.

Supportive Analysis

The global prepaid and top-up market is worth around USD600bn, fueled by Africa's exceptional prepaid penetration rates (>90%). This large and growing market is set to benefit from population growth, improved connectivity, and user penetration in Africa. The digitalization of Africa enables SDS to launch additional and more advanced services and solutions.

Challenge

Slow-moving customers with bargaining power

We assume the size of SDS’s customers – some of the largest mobile operator groups in Africa and the Middle East – give them the natural upper hand around the negotiation table. Moreover, we anticipate bureaucratic and long purchase processes and scepticism towards new and innovative products thanks to their size. This could hamper topline growth.

Challenge

Higher interest rates

SDS issued a SEK200m bond in 2021 to finance the acquisition of Riaktr and replace existing loans. The bond has an expected maturity of three years and carries a three-month STIBOR plus 8.75% interest. Standalone, the 8.75% gives rise to annual interest expenses of SEK17.5m. In this higher interest environment, each 1%-point STIBOR increase incurs an additional SEK2m in expenses.

Valuation

Forecasting improved margins

Our DCF analysis indicates a Base Case of SEK27 per share (Bull: SEK47; Bear: SEK16) based on a 5% sales CAGR during our forecast period (2021-2034e) and a 35% terminal EBIT margin.

Quality Rating

People: 2

The high CEO turnover incurs a negative effect on this rating. However, most of the management team has stayed in the company for an average of more than five years and appears to have relevant skills and sector experience. Still, the rating would benefit from greater management stock ownership, which stands at <1% of the capital. We appreciate a sound long-term growth strategy and believe the latest acquisitions have strengthened the core offering. Moreover, we think the board appears to be objective and practical and is composed of shareholder-oriented directors. Last, we believe the company lacks a firm controlling owner, which also hampers this rating.

Business: 3

The business model is repeatable and scalable, and the company has a history of successful expansions into new markets. We believe the company operates in favourable market structures, which provide a meaningful runway for growth. However, we are a little uncertain regarding the underlying market’s profitability due to lacking data. SDS’s products offer great customer value and solve a genuine need for a focused customer group: mobile operators in emerging markets. We think SDS currently enjoys market leadership and has a moat built-in to its business model: switching costs. However, this rating is hampered by high customer concentration and exposure to emerging markets.

Financials: 1

While the company is currently unprofitable and facing some financial uncertainty, there are some positive developments to note. Specifically, the company is in the process of transitioning towards a business model that emphasizes recurring revenues with higher margins. This shift should help to support more sustainable profitability over the long term. That said, to score higher in our rating, the company will need to address its financial situation and work towards achieving greater stability in its operations. 

Financials

Income statement
SEKm202120222023e2024e2025e
Revenues288.2245.4280.4281.3282.7
Cost of Revenue106.196.883.975.668.6
Operating Expenses133.0172.6127.2120.9118.7
EBITDA64.39.878.284.795.3
Depreciation2.73.22.82.02.0
Amortizations32.751.636.936.633.9
EBIT27.4-48.634.843.456.6
Shares in Associates0.000.000.000.000.00
Interest Expenses17.123.527.527.527.5
Net Financial Items-16.8-23.5-27.5-27.5-27.5
EBT10.6-72.17.415.929.1
Income Tax Expenses4.63.31.53.25.8
Net Income6.0-75.45.912.723.3
Balance sheet
Assets
Non-current assets
SEKm202120222023e2024e2025e
Property, Plant and Equipment (Net)5.512.612.112.412.7
Goodwill98.1106.7106.7106.7106.7
Intangible Assets113.9105.298.793.090.2
Right-of-Use Assets10.49.86.03.20.40
Other Non-Current Assets1.21.11.11.11.1
Total Non-Current Assets229.1235.3224.6216.5211.2
Current assets
SEKm202120222023e2024e2025e
Inventories1.72.02.22.22.2
Accounts Receivable58.664.156.156.356.5
Other Current Assets92.079.389.790.090.5
Cash Equivalents16.77.247.563.291.5
Total Current Assets169.0152.5195.5211.7240.7
Total Assets398.0387.8420.1428.2451.9
Equity and Liabilities
Equity
SEKm202120222023e2024e2025e
Non Controlling Interest0.000.000.000.000.00
Shareholder's Equity128.782.3123.8136.4159.7
Non-current liabilities
SEKm202120222023e2024e2025e
Long Term Debt202.63.93.93.93.9
Long Term Lease Liabilities0.000.000.000.000.00
Other Long Term Liabilities0.000.000.000.000.00
Total Non-Current Liabilities202.63.93.93.93.9
Current liabilities
SEKm202120222023e2024e2025e
Short Term Debt0.009.19.19.19.1
Short Term Lease Liabilities0.000.000.000.000.00
Accounts Payable22.740.228.028.128.3
Other Current Liabilities19.6221.1219.6214.1214.1
Total Current Liabilities66.6301.6292.4287.9288.3
Total Liabilities and Equity397.9387.8420.1428.2451.9

Rating definitions

The team

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