Avensia: Positive Trend in Utilization Rates

Research Update

2023-07-19

06:45

Redeye retains its positive view of Avensia despite a soft Q2, with sales and EBIT below our expectations. Although Q2 was hurt by low utilization, Avensia experienced a gradual improvement during the quarter thanks to personnel reductions and a stabilized market. While we somewhat cut our forecast and Base Case, we still expect significant margin improvements mid-term, and we believe the case is intact.

FN

JS

Fredrik Nilsson

Jacob Svensson

Contents

Review of Q2 2023

Sales: Hurt by Low Utilization Rates

Number of Employees: Reductions to Increase Utilization Rates

Per Employee and Working Day Data: Hurt by Low Utilization Rates

OPEX: SEK70m in Yearly Cost Reduction to Come

Profit and Cash Flow: Soft EBIT, Strong Cash flow

Estimate Revisions: Downward Revisions for 2023 and 2024

Valuation

Investment Case

Quality Rating

Financials

Rating definitions

The team

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Low Utilization Rates Hurting Sales and EBIT

Sales fell by 8% y/y and was 11% below our expectations. EBIT, adjusted for SEK4.8m in restructuring costs, was SEK-1,8m (0.7), corresponding to an EBIT margin of -1.8% (0.6). Our forecast was SEK5.7m and 4.9%. A soft Sales-COGS/employees/working day due to low utilization rates hurt both sales and EBIT. As seen in recent quarters, weak e-commerce sales have reduced customers’ willingness to invest.

Gradual Improvements During the Quarter

On the other hand, the utilization rate improved gradually during the quarter due to Avensia reducing its capacity and a stabilizing market, although still below normal levels in terms of activity. Considering those factors, we believe Avensia is heading back to profitable territory H2 2023, followed by gradual margin improvements.

New Base Case SEK13 (14)

We reduced our Base Case somewhat to SEK13 (14) following the decreased forecasts. We expect negative EBIT for the full-year 2023 and cut our 2024 EBIT forecast by 20% while still assuming a substantial improvement next year. However, we believe the case, where we expect Avensia to regain its status as a profitable consulting firm, is intact.

Key financials

SEKm20222023e2024e2025e2026e
Revenues431.5417.4427.7464.6483.5
Revenue Growth10.6%-3.3%2.5%8.6%4.1%
EBITDA1.87.832.854.156.3
EBIT-13.0-4.423.846.649.9
EBIT Margin-3.0%-1.1%5.6%10.0%10.3%
Net Income-12.1-4.418.937.039.6
EV/Revenue1.00.70.60.50.5
EV/EBIT-34.6-69.111.65.34.7

Review of Q2 2023

Estmates vs. Actuals
SalesQ2E 2023Q2A 2023DiffQ2A 2022Q1A 2022
Net sales115.2102.1-11%110.5116.8
Y/Y Growth (%)4%-8%13%26%
Sales-COGS/employees/working day4,7464,346-8%4,9445,105
Y/Y Growth (%)-4%-15%12%15%
Contribtuion/employee/working day1,138532-53%1,1461,304
Y/Y Growth (%)-1%-59%38%57%
OPEX
Cost of revenues-13.0-9.4-28%-13.3-12.3
Y/Y Growth (%)-3%-9%-12%-11%
Other external costs-11.3-9.9-12%-14.7-14.3
Y/Y Growth (%)-23%-32%85%126%
Personnel expenses-83.0-86.95%-78.4-77.8
Y/Y Growth (%)6%11%17%19%
Earnings
EBIT5.7-1.8nmf0.79.8
EBIT Margin (%)4.9%-1.8%0.6%8.4%
Diluted EPS0.12-0.15nmf0.000.19

Sales: Hurt by Low Utilization Rates

Sales fell by 8% y/y and was 11% below our expectations. The sales to new and current customers was lower than last year, resulting in a lower utilization rate. As seen in recent quarters, weak e-commerce sales have reduced customers’ willingness to invest. However, Avensia believes it has gained market share. Also, the utilization rate improved gradually during the quarter due to a combination of Avensia reducing its capacity and a stabilized market, although still below normal levels in terms of activity.

Source: Avensia

An IT consultant’s sales are a function of the number of employees and their revenue per working day. In reality, the number of revenue-generating employees, i. e., excluding administrative personnel etc., would be a better measure. However, we cannot access those figures, making the total number of employees a reasonable proxy.

Number of Employees: Reductions to Increase Utilization Rates

The number of employees at the end of the quarter increased to 354 (330), corresponding to a y/y growth of 7%. Sequentially, the number of employees decreased by 15, and our forecast was -4. The reduction in employees sequentially follows Avensia’s cost savings program as well as natural employee churn being left unreplaced. However, the latest cost savings, announced in late June, of SEK25 and 25 employees (about 2/3 revenue-generating employees) are not affecting this quarter’s number of employees. Thus, we expect -25 in Q3 2023. The cost savings program aims to adjust Avensia’s capacity to ensure healthy utilization rates.

Source: Avensia, Redeye

The number of employees at the end of the quarter is a leading indicator for sales growth in the coming quarter. While sales is dependent on other parameters as well, the starting number of employees for the coming quarter is, together with the number of working days, the only relevant figures we know in advance.

Per Employee and Working Day Data: Hurt by Low Utilization Rates

  • Sales-COGS/employees/working day was SEK4 346 (4 944), corresponding to a decrease y/y of 15%. Our forecast was SEK4 746. The soft number was due to a low utilization rate during the quarter, although it, as mentioned, increased gradually during the quarter.
  • Contribution/employee/working day was SEK532 (1 146), corresponding to a decrease y/y of 59%. Our forecast was SEK1 138. Considering the low Sales-COGS/employees/working day, it is not surprising that the Contribution/employee/working day was also low in the quarter. This as consultants will get paid even if their utilization rates are below normal.

Source: Avensia, Redeye

The Sales-COGS/employees/working day is a proxy for the revenue generation of one employee during one working day, indicating how advanced services the company provides and how high its utilisation rate is. While sub-consultants and reselling software can alter accuracy in this measure, we try to consider that by subtracting the cost of goods sold, which typically consists mainly of expenses related to sub-consultants and reselling. Also, as we use the total number of employees, the share of administrative personnel can alter the number. A high share of administrative personnel might not be unwanted. For example, when focusing on expansion, the investments in administration are typically front-loaded.

The Contribution/employee/working day is sales-cogs-personnel expenses and indicates the profit contribution for the average employee per working day. We believe it is a proxy of how much revenue consultants generate compared to their seniority and, thus, salary. For example, a high Sales-COGS/employees/working day might not be worth much to shareholders if most are paid as salaries to senior consultants.

OPEX: SEK70m in Yearly Cost Reduction to Come

Overall, OPEX roughly matched our forecast of SEK107m and was SEK106m (106). Other external costs was lower compared to our expectations. Personnel expenses came in above our forecasts as the cost per employee was slightly higher than we expected due to the restructuring program. Following the two cost savings programs announced in 2023, Avensia costs will decline by SEK70m on a full-year basis, all else equal. We assume the cost base in Q4 2022 equals yearly costs of about SEK450m, which implies about SEK380m in costs in its current operations. For 2024, we expect SEK396m, as we assume some cost increases due to salary inflation, for example

Source: Avensia

Profit and Cash Flow: Soft EBIT, Strong Cash flow

EBIT, adjusted for SEK4.8m in restructuring costs, was SEK-1,8m (0.7), corresponding to an EBIT margin of -1.8% (0.6). Our forecast was SEK5.7m and 4.9%, and the miss was mainly due to softer sales. Despite the negative EBIT, free cash flow was SEK14m, thanks to a strong contribution from net working capital.

By the end of the quarter, Avensia had a net cash position of SEK19m.

Source: Avensia

As common among IT consultants, Avensia has low CAPEX, and the cash conversion tends to be strong.

Estimate Revisions: Downward Revisions for 2023 and 2024

We believe 2023 will be a lost year in terms of profit, although we expect positive EBIT during H2. We lowered our sales and predominantly EBIT forecasts, partly due to the soft outcome in Q2.

Regarding 2024, we still expect a significant rebound relative to 2023, although lowering our forecasts somewhat. Considering the reduction of employees, we adjust our sales forecasts accordingly. As mentioned above, we expect a cost reduction of SEK55m y/y on a full-year basis. Avensia implicitly guides for SEK70m in reduced cost, all else equal, but we expect some cost inflation simultaneously. Overall, we lower our EBIT forecast for 2024 by 19% due to lower sales and a slightly lower margin assumption.

For the long run, we still expect Avensia to reach EBIT margins of ~10%. However, we expect it will take somewhat longer to get there.

Estimate Revisions
SalesFYE 2023OldChangeFYE 2024OldChange
Net sales417.4445.9-6%427.7467.9-9%
Y/Y Growth (%)-3%3%2%5%
Sales-COGS/employees/working day4,1894299.0-3%4,69146002%
Y/Y Growth (%)-3%0%12%7%
Contribtuion/employee/working day514723-29%925935-1%
Y/Y Growth (%)-32%-5%80%29%
Cost of revenues-46.2-49.8-7%-48.5-52.3-7%
Y/Y Growth (%)-8%0%5%5%
Other external costs-41.2-44.4-7%-41.9-45.9-9%
Y/Y Growth (%)-40%-35%2%3%
Personnel expenses-324.3-328.2-1%-305.6-332.5-8%
Y/Y Growth (%)4%5%-6%1%
Earnings
EBIT-4.413.7nmf23.829.3-19%
EBIT Margin (%)-1.1%3.1%5.6%6.3%
Diluted EPS-0.120.28nmf0.510.63-19%
Forecasts
SalesQ1A 2023Q2A 2023Q3E 2023Q4E 2023FYE 2023FYE 2024FYE 2025FYE 2026
Net sales112.7102.191.6110.9417.4427.7464.6483.5
Y/Y Growth (%)-4%-8%-1%-1%-3%2%9%4%
Sales-COGS/employees/working day4,2064,3463,6004,6604,1894,6915,0675,193
Y/Y Growth (%)-18%-12%0%12%-3%12%8%2%
Contribtuion/employee/working day2835324758485149251,2061,236
Y/Y Growth (%)-78%-54%7%143%-32%80%30%2%
OPEX
Cost of revenues-12.3-9.4-10.5-14.0-46.2-48.5-50.9-52.9
Y/Y Growth (%)0%-29%-1%2%-8%5%5%4%
Other external costs-12.5-9.9-8.2-10.5-41.2-41.9-45.5-47.4
Y/Y Growth (%)-13%-32%-30%-62%-40%2%9%4%
Personnel expenses-92.2-86.9-67.2-78.1-324.3-305.6-315.2-328.1
Y/Y Growth (%)18%11%-2%-12%4%-6%3%4%
Earnings
EBIT-7.5-6.63.56.3-4.423.846.649.9
EBIT Margin (%)-6.7%-6.5%3.8%5.7%-1.1%5.6%10.0%10.3%
Diluted EPS-0.18-0.150.070.13-0.120.511.001.07

Valuation

We reduced our Base Case somewhat to SEK13 (14) following the decreased forecasts. However, we believe the case, where we expect Avensia to regain its status as a profitable consulting firm, is intact.

Peer Valuation

Avensia is trading at some discount to the peer average and median on 2025e. We believe the market does not agree with our assumption of the EBIT margin reaching 10% in 2025e. If Avensia achieves this, we expect it to trade at an EV/EBIT multiple, at least in line with the peer average. Also, most IT consulting firms have seen their valuation multiples declining lately, likely due to fears of a weakening economy.

Investment Case

Case

Pioneering e-commerce integrator set to rebound

With its focus on fast and feature-heavy e-commerce solutions, Avensia has attracted well-known B2C and B2B customers in the structurally growing e-commerce sector. The relationships with its customers, such as NA-KD, Lyko, Kjell & Company, and Ahlsell, typically span at least 5–7 years, as the solutions require ongoing improvements. While using leading software tools like Optimizely and Commercetools, Avensia strengthens and differentiates its offering with extensive know-how and proprietary integration solutions. We believe solid quarterly reports, where the profit per employee along with margins rebounds to the robust levels seen some years ago, are the primary catalyst from now on.

Evidence

Proven track record and solid customer list

Despite a mixed track record due to the tough market conditions for e-commerce in 2022, Avensia combined high growth (sales CAGR of 24% for 2016–2022) with solid margins (~8–10%) in 2016–2019. Its impressive customer list and top-tier partner ranking (Optimizely and Commercetools) highlight Avensia’s ability to build solid e-commerce solutions. Considering Avensia’s ~80% recurring revenues and its track record of strong growth from current customers, data suggests most customers are satisfied.

Challenge

When will e-commerce rebound?

While we and market forecasters expect the e-commerce market to rebound in 2024, this might not happen. Avensia suffered heavily from the weak e-commerce market in late 2022 and early 2023, as the company was set for growth having undertaken heavy net recruitment. While we believe the slimmer and more profitability-focused Avensia can navigate a weak market decently enough, a market rebound would most likely help it to return to growth and strong profitability (~10% EBIT margin or better).

Challenge

What is left for shareholders?

While customers are willing to pay high rates for specialists, the specialists typically want their fair share. In a competitive market for talent, as has been the case in the IT consulting sector for years, shareholders might find there is not much left to them. However, considering Avensia’s EBIT margins of 6–10% (excluding the most recent quarters), we believe it has handled the challenge well so far, and we believe the focus on teams and solutions rather than single consultants increases the company’s resilience.

Valuation

Fair value: SEK13

Our DCF model shows a fair value of SEK13, which is also supported by a peer valuation. While its margins are temporarily depressed, Avensia’s strong position in its niche and track record of robust data per employee and working day support ~10% EBIT margins or better, in our view.

Quality Rating

People: 4

Avensia receives a high rating for people for several reasons. First, we believe the company has clear and honest communications. Second, it is owner-operated, with CEO Robin Gustafsson as one of the co-founders and largest shareholders. Other major owners are active on the board. Third, we believe Mr Gustafsson and his team have deep knowledge and experience in the e-commerce sector.

Business: 3

Avensia receives an average Business Rating for the following reasons. First, it is an asset-light business model with strong cash flows. Second, Avensia serves a genuine need as it helps its customers to build top-notch e-commerce solutions, increasing their sales. Third, Avensia focuses solely on e-commerce and customers willing to spend on a high-class solution. However, the business model’s heavy dependence on its employees hinders Avensia from reaching a higher rating.

Financials: 2

Avensia receives a below-average Financials rating mostly due to its weak financial performance in recent quarters. Should Avensia perform in line with our forecast, reaching ~10% EBIT margin in 2025, its Financials rating would improve to 3–4 over time. Also, Avensia has no debt, and the business can grow with very limited capital.

Financials

Income statement
SEKm20222023e2024e2025e2026e
Revenues431.5417.4427.7464.6483.5
Cost of Revenue50.046.248.550.952.9
Operating Expenses379.8363.3346.3359.6374.3
EBITDA1.87.832.854.156.3
Depreciation3.21.90.690.851.0
Amortizations2.61.50.360.310.27
EBIT-13.0-4.423.846.649.9
Shares in Associates0.000.000.000.000.00
Interest Expenses-1.1-0.650.000.000.00
Net Financial Items1.30.710.000.000.00
EBT-13.8-5.023.846.649.9
Income Tax Expenses1.70.54-4.9-9.6-10.3
Net Income-12.1-4.418.937.039.6
Balance sheet
Assets
Non-current assets
SEKm20222023e2024e2025e2026e
Property, Plant and Equipment (Net)11.412.415.118.020.9
Goodwill1.81.81.81.81.8
Intangible Assets3.72.62.21.91.6
Right-of-Use Assets45.739.931.925.520.4
Other Non-Current Assets5.111.111.111.111.1
Total Non-Current Assets67.867.762.158.355.8
Current assets
SEKm20222023e2024e2025e2026e
Inventories0.000.000.000.000.00
Accounts Receivable99.691.894.1102.2106.4
Other Current Assets0.000.000.000.000.00
Cash Equivalents15.419.347.975.589.0
Total Current Assets115.0111.2142.0177.7195.3
Total Assets182.8178.9204.1235.9251.1
Equity and Liabilities
Equity
SEKm20222023e2024e2025e2026e
Non Controlling Interest0.000.000.000.000.00
Shareholder's Equity30.423.946.468.278.3
Non-current liabilities
SEKm20222023e2024e2025e2026e
Long Term Debt0.000.000.000.000.00
Long Term Lease Liabilities0.000.000.000.000.00
Other Long Term Liabilities41.542.242.242.242.2
Total Non-Current Liabilities41.542.242.242.242.2
Current liabilities
SEKm20222023e2024e2025e2026e
Short Term Debt0.000.000.000.000.00
Short Term Lease Liabilities0.000.000.000.000.00
Accounts Payable110.8112.7115.5125.4130.5
Other Current Liabilities0.040.000.000.000.00
Total Current Liabilities110.9112.7115.5125.4130.5
Total Liabilities and Equity182.8178.9204.1235.9251.1
Cash flow
SEKm20222023e2024e2025e2026e
Operating Cash Flow15.112.428.446.447.0
Investing Cash Flow-0.99-2.5-3.4-3.7-3.9
Financing Cash Flow-35.7-5.63.6-15.1-29.6

Rating definitions

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Contents

Review of Q2 2023

Sales: Hurt by Low Utilization Rates

Number of Employees: Reductions to Increase Utilization Rates

Per Employee and Working Day Data: Hurt by Low Utilization Rates

OPEX: SEK70m in Yearly Cost Reduction to Come

Profit and Cash Flow: Soft EBIT, Strong Cash flow

Estimate Revisions: Downward Revisions for 2023 and 2024

Valuation

Investment Case

Quality Rating

Financials

Rating definitions

The team

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