G5 Entertaiment: Growing game pipeline

Research Update

2023-08-11

07:36

Redeye updates on G5 following its Q2-results where topline was soft while results were close to our forecasts. Looking into H2, positive seasonality should support a slightly sequential topline improvement while a growing game pipeline with at least one game getting close to global launch supports prospects for better growth in 2024E.

HA

TO

Hjalmar Ahlberg

Tomas Otterbeck

Soft topline in Q2

G5 reported somewhat soft revenue in Q2 driven by weak seasonality which currently impacts more than historically owing to a large share of mature games in its portfolio. Revenue from own games was stable while the mix of revenue from G5 Store continued to increase supporting a stable gross margin. Opex and UA were close to our forecasts resulting in an EBITDA just below our estimates.

Growing game pipeline

While revenue was lower than forecasted in Q2, the company continued to build its game pipeline by adding more game ideas in evaluation and iteration phase. The company also confidently expected to launch one game globally before the end of 2023 which supports a positive growth outlook for 2024E.

Slightly trimmed estimates

On the back of the soft topline development in Q2 we have lowered our revenue forecasts with c2% for 2023-25E. We have done limited changes to opex assumptions and our EBITDA is lowered with c2-3% for 2023-25E. Our valuation range remains unchanged with a base case of SEK415 which implies an EV/EBITDA ox 9x 2024E while the share currently trades at c3x EV/EBITDA and the five-year average NTM EV/EBITDA is 7x.

Key financials

SEKm202120222023e2024e2025e
Revenues1,315.71,400.11,363.71,431.81,503.4
Revenue Growth-3.0%6.4%-2.6%5.0%5.0%
EBITDA349.4318.3311.6350.7377.4
EBIT216.1167.0153.7186.1210.5
EBIT Margin16.4%11.9%11.3%13.0%14.0%
Net Income198.266.9157.3167.5184.2
EV/EBITDA9.24.94.13.32.7
EV/EBIT14.99.48.36.24.9
Dividend Yield1.8%3.8%4.5%5.0%5.5%

Soft topline in Q2

G5 reported revenue of SEK331m which was somewhat below our forecast of SEK347m. The second quarter is a seasonally slower quarter and the company commented that its growth is currently more impacted by seasonality as most games in its portfolio now are fairly mature. Revenue from own games was down marginally from Q1 2023 while revenue derived from G5 store increased to 10% in the quarter, up from 8% in Q1 2023 and 4.3% in Q2 2022. This yielded a gross margin of 67.4% which was in line with Q1 2023 but slightly lower than our forecast of 68.0%.

Opex was close to our estimates while exchange rate effects positively impacted results on operational assets resulting in EBITDA and EBIT coming close to our forecast. UA costs came in at SEK62m, representing 18.6% of revenue which was in line with expectations. Capitalized development costs were SEK24.5m, down from SEK28m in Q1 2023 and lower than our forecast of SEK29m.

The table below summarize the Q2 outcome compared to our forecasts.

G5 Results outcome
SEKmQ2 22Q3 22Q4 22Q1 23Q2 23EQ2 23ADiff, %
Revenue 344 360 364 345 347 331 -5%
Growth YoY, %2%10%12%4%1%-4%
Gross profit 227 243 244 233 236 223 -5%
Gross-margin66.2%67.6%67.1%67.4%68.0%67.4%
UA costs-121-80-68-61-64-62-4%
UA costs, % of sales-35.2%-22.2%-18.8%-17.7%-18.5%-18.6%
Other OPEX-69-74-89-93-92-83-9%
EBITDA 37 89 87 79 80 78 -2%
EBITDA-margin10.9%24.8%23.9%22.8%23.0%23.6%
EBIT15048404039-3%
EBIT-margin0.3%13.8%13.1%11.5%11.5%11.7%
Net income-346464837409%
EPS, SEK-0.35.55.55.84.55.010%
Source: Redeye Research

Growing game pipeline and increasing revenue from G5 Store

While growth in Q2 was softer than expected, there is scope for improved growth looking forward. G5 comments that it has 36 game ideas in evaluation which is up from 26 in Q1 2023. Furthermore, it has 7 games in soft launch where it sees good potential in at least one game that potentially can be launched globally in late 2023. While the financial impact from a launch of a new game in late 2023 be seen in 2024, the growing number of game ideas under evaluation suggest potential for continued growth beyond 2024E as well.

An important ambition for G5 over the last few years has been to increase revenue from own games instead of licensed games where it has successfully increased the share from around 15% in 2016 to the current level of around 70%. Together with a reduction of fees on revenue generated from Microsoft store, the company has increased its gross margin from around 50% to the current level of around 67%.

During recent years, the company has also seen increased revenue from its own G5 Store which support potential for additional gross margin improvement. The share of revenue from G5 Store has increased from close to zero in early 2021 to around 10% in Q2 2023. While the mix will vary on a quarterly basis (new game launches will initially generate most revenue from 3rd party stores) the trend is set to continue and the company comments that it could move closer to peers that have around 25% of revenue from own channels. This gives further support to our view that G5’s gross margin is likely to continue expanding.

G5 Entertainment: Own games and gross margin

Slightly trimmed estimates

In summary, we have slightly trimmed our topline forecast with c2% and EBITDA with c2-3% for 2023-25E. However, with clear indications of new games launching soon coupled with a growth in early-stage game ideas, we are more confident that G5 should see better growth during 2024E. Additionally, as 2023E will be a year with low growth, this will also mean easy comps for growth in 2024E. The table below summarizes key financials for 2021 to 2025E.

G5 Financials 2021-2025E
SEKm20212022Q1 23Q2 23Q3 23EQ4 23E2023E2024E2025E
Revenue1,3161,4003453313383491,3641,4321,503
Growth Y/Y-3.0%6.4%3.7%-3.6%-6.2%-3.9%-2.6%5.0%5.0%
Gross profit8109362332232302399259921,049
Gross margin61.6%66.9%67.4%67.4%68.0%68.5%67.8%69.3%69.8%
UA costs-265-335-61-62-64-66-253-279-293
UA, % of revenue-20.1%-24.0%-17.7%-18.6%-19.0%-19.0%-18.6%-19.5%-19.5%
Opex ex D&A-196-283-93-83-91-93-360-362-378
EBITDA34931879787480312351377
EBITDA-margin26.6%22.7%22.8%23.6%22.0%23.0%22.9%24.5%25.1%
D&A-133-151-39-39-40-40-158-165-167
Write-offs0-730000000
Total opex-594-842-193-185-195-199-771-805-838
Total opex ex UA-330-507-132-123-131-133-518-526-545
EBIT adjusted21616740393540154186210
EBIT-margin16.4%11.9%11.5%11.7%10.3%11.5%11.3%13.0%14.0%
Net income adjusted19815448403237157167184
Net income reported1986748403237157167184
EPS adjusted, SEK23.518.75.85.04.04.619.520.822.8
EPS reported, SEK23.58.15.85.04.04.619.520.822.8
Source: Redeye Research

Valuation

With limited changes to estimates, we leave our valuation range unchanged. The base case stands at SEK415 while the bull case is SEK680 and the bear case SEK260. Our base case implies an EV/EBITDA of 9x 2024E while the share currently trades at c3x 2024E and the historical range has been 3-12x NTM EV/EBITDA with a five-year average of 7x. The table below summarise key assumptions for the valuation scenarios.

G5 Entertainment: Fair Value Range
SEKBear CaseBase CaseBull Case
Value per share260415680
Revenue CAGR 2024-20283%5%10%
Revenue CAGR 2029-20382%3%5%
Growth Terminal2%2%2%
EBITDA-margin 2024-203822%27%31%
EBITDA Terminal18%25%30%
Source: Redeye Research

Investment thesis

Case

Experienced free-to-play gaming group with strong position in its niche

G5 has a long history in gaming and since its foundation in 2001 it has created a strong position in its niche in the free-to-play gaming market. The company’s games portfolio is mainly tilted towards Match-3, Solitaire, Hidden Object and Word games that are popular in its core customer group which are women in the age of 35 and above. With a clear target group, the company has built a strong knowledge of its users which gives it an advantage investing in user acquisition (UA). This has helped the company to launch several successful game franchises such as the Jewels family of games, Secret Society, Homicide Squad, Mahjong Journey, Sherlock and Hidden City (licensed game). Looking forward we expect the company to continue its growth journey supported by its existing games coupled with a growing portfolio of new games. Furthermore, the company’s ongoing transition to a larger share of own games vs licensed games creates potential for margin improvement. Overall, we forecast that G5 will grow in line with the mobile gaming market with profit growing stronger than revenue.

Evidence

Solid growth in own games and improving profitability

While G5’s overall growth has been muted since 2018 due to a transition to own games vs licensed games, its own games have seen solid growth with a CAGR 28% in 2018-21 (share of revenue increase from 28% to 73%). The company has also held its UA investments stable in line with its typical range at 17-22%, albeit with some quarterly variations depending on growth opportunities. Together with lower license costs due to a larger share of own games and lower platform costs this has yielded a margin expansion with an gross-margin of 62% in 2021 vs 49% in 2018. The solid growth track record for its own games supports our view of continued growth and profitability improvement going forward.

Challenge

Highly competitive free-to-play games market

The key challenge for G5 to continue generate profitable growth in our view is the high competition in the free-to-play gaming market. Several games are launched each day and larger gaming groups has also increased its focus in the segment. However, with a niche focus where the company has established a market leading position, we believe the company is well placed vs competition.

Valuation

Base case DCF supported by solid cash generation and margin expansion

We find a base case valuation of SEK415 per share for G5 which is derived from a DCF-valuation. The base case implies an EV/EBITDA multiple of c. 9x on our 2024E EBITDA while the share has historically traded in a range of 3x to 12x twelve months forward EBITDA. Our base case assumes growth of around 5% over 2024-28 and 3% over 2029-38 with a terminal growth of 2% by 2038E. We estimate an expanding EBIT-margin reaching 25% by 2028E whereafter we assume a gradual decline towards a terminal EBIT-margin of 20% by 2038E.

Quality Rating

People: 4

G5's CEO and COO are the founders of the company and they are both large shareholders. The management and board have a long experience in the free-to-play gaming market. G5 have a strong capital allocation strategy distributing excess capital in forms of regular dividends and share buybacks.

Business: 3

G5 has a strong position in its niche in the free-to-play gaming market where it focus on genres for women aged 35 and above. Several games in the portfolio are evergreen titles creating stable revenues. The company distributes most of its titles via Microsoft and Apple while it also generates a small share of revenues from its own distribution platform.

Financials: 3

G5 has strong financials and improving profitability on the back of a growing mix of own games and lower fees from platform companies. Overall growth has been muted over 2018-21 but its own games are seeing solid double-digit growth. UA investments are typically stable at around 17-22% of revenue albeit with some quarters deviating depending on the ROI.

Financials

Income statement
SEKm202120222023e2024e2025e
Revenues1,315.71,400.11,363.71,431.81,503.4
Cost of Revenue505.3463.7438.6440.3454.8
Operating Expenses461.0618.1613.5640.9671.3
EBITDA349.4318.3311.6350.7377.4
Depreciation17.38.27.88.69.0
Amortizations116.0215.7150.1156.0157.9
EBIT216.1167.0153.7186.1210.5
Shares in Associates18.116.616.616.616.6
Interest Expenses7.25.50.080.000.00
Net Financial Items-7.0-3.816.50.000.00
EBT209.175.6170.2186.1210.5
Income Tax Expenses10.98.712.918.626.3
Net Income198.266.9157.3167.5184.2
Balance sheet
Assets
Non-current assets
SEKm202120222023e2024e2025e
Property, Plant and Equipment (Net)26.016.716.718.821.1
Goodwill0.000.000.000.000.00
Intangible Assets274.8273.1232.9202.2175.8
Right-of-Use Assets0.000.000.000.000.00
Other Non-Current Assets0.000.060.060.060.06
Total Non-Current Assets318.9306.4266.2237.6213.6
Current assets
SEKm202120222023e2024e2025e
Inventories0.000.000.000.000.00
Accounts Receivable0.000.000.000.000.00
Other Current Assets157.0174.0136.4143.2150.3
Cash Equivalents150.0177.5335.2456.0580.7
Total Current Assets306.9351.4471.6599.2731.1
Total Assets625.8657.9737.8836.8944.6
Equity and Liabilities
Equity
SEKm202120222023e2024e2025e
Non Controlling Interest0.000.000.000.000.00
Shareholder's Equity492.4499.7590.8685.7789.3
Non-current liabilities
SEKm202120222023e2024e2025e
Long Term Debt4.81.61.61.61.6
Long Term Lease Liabilities0.000.000.000.000.00
Other Long Term Liabilities0.471.51.51.51.5
Total Non-Current Liabilities5.33.03.03.03.0
Current liabilities
SEKm202120222023e2024e2025e
Short Term Debt7.51.31.31.31.3
Short Term Lease Liabilities0.000.000.000.000.00
Accounts Payable24.361.140.943.045.1
Other Current Liabilities96.492.7101.7103.8105.9
Total Current Liabilities128.1155.1143.9148.0152.3
Total Liabilities and Equity625.8657.9737.8836.8944.6
Cash flow
SEKm202120222023e2024e2025e
Operating Cash Flow360.6304.8341.6329.4348.2
Investing Cash Flow-208.5-176.7-117.7-136.0-142.8
Financing Cash Flow-192.3-108.6-66.2-72.6-80.6

Rating definitions

The team

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