Better Collective: Continues to outperform our expectations
Research Update
2023-08-25
07:33
Redeye updates on Better Collective following its Q2-results which came in much stronger than expected. The company also saw a solid start to Q3 and while it leaves its 2023 guidance unchanged we have raised our estimates to the higher end of the range.
HA
AH
Hjalmar Ahlberg
Anton Hoof
Better Collective reported strong Q2-results with topline coming in 12% above our forecast while EBITDA was close to 50% better, illustrating the company's solid operating leverage. While the start to Q3 was positive as well, the company leaves its 2023 guidance unchanged which partly reflects tough comps in Q4 which was boosted by the FIFA WC last year.
Better Collective saw total growth of 39% in Q2, with organic growth of 29%. Performance was strong in all regions while South America was highlighted as a growth driver in Europe & RoW which was also partly boosted by a strong sportswin margin. North America saw strong growth driven by the transition towards increased income from revenue share contracts.
We have raised our estimates on the back of the strong Q2-results where 2023E EBITDA has increased by 5% while 2024-25E is up 2-3%. Our new 2023E estimates are at the top-end of Better Collective's guidance supported by the strong performance in H1 2023. We also increase our valuation range where the new base of SEK380 (SEK360) implies an EV/EBITDA of 17x 2024E while the share currently trades at c10x 2024E EBITDA.
EURm | 2021 | 2022 | 2023E | 2024E | 2025E |
Revenues | 177 | 269 | 328 | 376 | 424 |
Revenue Growth | 94% | 52% | 22% | 15% | 13% |
EBITDA | 56 | 85 | 113 | 130 | 150 |
EBIT | 45 | 70 | 88 | 104 | 123 |
EBIT Margin | 26% | 26% | 27% | 28% | 29% |
Net Income | 17 | 48 | 55 | 75 | 92 |
EV/EBITDA | 20.5 | 11.5 | 12.5 | 10.1 | 8.1 |
EV/EBIT | 25.1 | 13.9 | 15.9 | 12.7 | 9.9 |
P/E | 30.8 | 16.7 | 22.2 | 16.8 | 13.6 |
Better Collective reported revenue of EUR78.1m for Q2 2023 which is 12% above our forecast of EUR69.7m. Growth was 39% of which 29% organic while our forecasts were 24% and 18%, respectively. Revenue came in stronger in all segments with North America seeing strong performance in a seasonally slow quarter as it starts to benefit from the transition towards increased revenue-share contracts. Europe & RoW benefitted from a strong sportswin margin while the company also highlights strong growth in South America. NDC intake was also strong coming in at above 500k which was an increase of 32% YoY and slightly higher than in Q1 2023.
The company saw strong profitability with EBITDA coming at EUR28.7m representing a margin of 37% (our forecast was EUR19.3m and 28% respectively). This again illustrates the operating leverage in the business where a large part of topline growth trickles down to results. Opex was overall close to our forecast albeit with slightly higher staff costs but lower other external expenses. The Paid Media segment once again hit new record profitability with an EBITDA-margin of 31% and Better Collective comments that it seems to be a structurally higher margin following the transition to revenue-share income.
The table below summarize Q2-results outcome compared to our forecasts.
Better Collective: results outcome | |||||||
EURm | Q2 22 | Q3 22 | Q4 22 | Q1 23 | Q2 23E | Q2 23A | Diff, % |
Revenue | 56.0 | 59.7 | 86.1 | 87.9 | 69.7 | 78.1 | 12.0% |
OW North America | 14.2 | 17.8 | 35.1 | 37.1 | 18.4 | 22.9 | 24.5% |
OW Europe & RoW | 41.9 | 41.9 | 51.0 | 50.8 | 51.3 | 55.2 | 7.6% |
Direct costs | -20.7 | -21.7 | -26.8 | -27.1 | -23.0 | -22.0 | |
Gross profit | 35.4 | 38.0 | 59.4 | 60.8 | 46.7 | 56.1 | 20.0% |
Staff costs | -17.7 | -17.3 | -17.9 | -21.2 | -20.4 | -21.4 | 4.7% |
Other costs | -5.4 | -6.1 | -6.3 | -6.3 | -7.0 | -6.0 | -14.4% |
EBITDA adj | 12.2 | 14.6 | 35.2 | 33.3 | 19.3 | 28.7 | 48.8% |
EBIT | 9.6 | 9.6 | 32.4 | 28.1 | 14.8 | 20.7 | 40.3% |
Net income | 7.1 | 7.0 | 20.3 | 20.9 | 9.6 | 8.3 | -13.3% |
EPS reported | 0.12 | 0.12 | 0.35 | 0.36 | 0.17 | 0.15 | -9.8% |
Source: Redeye Research |
Better Collective saw solid performance in all markets during Q2 2023 where the Europe & RoW segment benefitted from a strong sportswin margin coupled with high growth in South America. The company highlights South America as a key growth region where the company earlier in the year launched investments to establish a local presence. As expected North America saw a typical seasonal decline in Q2, however, the YoY growth was strong with a revenue increase of 60% for the region as it benefitted from an increased mix of income from revenue-share contracts. Looking into Q3 2023 we expect revenue to remain at a similar level as Q2 2023 where we assume a normalized sportswin margin will mitigate a slighty stronger seasonality. Thereafter we expect the company to end the year strong, however, tough comps from Q4 last year which was boosted by the FIFA WC suggests YoY growth will be limited.
Better Collective: Revenue per region Q1 2021 to Q4 2023E
Source: Redeye Research
Better Collective saw a strong NDC intake which came in at 500k for the quarter with a solid share of 87% being on revenue-share contracts. The company has been able to keep a strong NDC intake in the last two quarters following the record level of 581k achieved in Q4 2022 which was boosted by the FIFA WC (during which Better Collective delivered >300k NDCs). The strong NDC intake has been supported by Media Partnerships as well as growing traffic in its Publishing segment and strong performance in Paid Media.
Better Collective: NDC intake
Source: Redeye Research
The company also saw strong growth of recurring revenue which increased 66% YoY and represented 59% of total revenue in Q2 2023. The mix of recurring revenue has trended upwards, supported by transiton towards increased revenue-share contracts in North America and Paid Media (the latter saw revenue-share mix increase to 45% in Q2 compared to 25% in Q1). While this level can fluctuate on a quarterly basis, we expect the mix of recurring revenue to continue to trend upwards supported by the high share of NDCs being delivered on revenue-share contracts.
Better Collective: Revenue mix Q1 2021 to Q4 2023E
Source: Redeye Research
On the back of the strong Q2-results we have raised our 2023E EBITDA with 5% while 2024-25E EBITDA is increased by 2-3%. We now forecast revenue of EUR328m and EBITDA of EUR113m for 2023E which is in the top-end of Better Collective's guidance (revenue of EUR315m-325m and EBITDA of EUR105m-115m). While the company will meet tougher comps in Q4 which saw strong performance on the back of the FIFA WC last year, our forecast is supported by strong performance in H1 2023.
Better Collective: Revenue and EBITDA 2018-25E
Source: Redeye Research
Better Collective: Financial forecasts | |||||||||
EURm | 2021 | 2022 | Q1 23 | Q2 23 | Q3 23E | Q4 23E | 2023E | 2024E | 2025E |
Revenue | 177 | 269 | 87.9 | 78.1 | 76.4 | 85.2 | 328 | 376 | 424 |
Growth Y/Y (%) | 94% | 52% | 30% | 39% | 28% | -1% | 22% | 15% | 13% |
North America | 47 | 98 | 37.1 | 22.9 | 24.0 | 31.6 | 116 | 136 | 155 |
Europe & RoW | 130 | 171 | 50.8 | 55.2 | 52.4 | 53.6 | 212 | 240 | 270 |
North America Y/Y (%) | 370% | 109% | 19% | 60% | 35% | -10% | 18% | 18% | 13% |
Europe & RoW Y/Y (%) | 60% | 31% | 40% | 32% | 25% | 5% | 24% | 13% | 13% |
Direct costs | -65 | -92 | -27.1 | -22.0 | -25.2 | -27.7 | -102 | -119 | -135 |
Staff costs | -41 | -69 | -21.2 | -21.4 | -21.8 | -22.4 | -87 | -96 | -108 |
Other costs | -16 | -23 | -6.3 | -6.0 | -6.5 | -7.0 | -26 | -30 | -32 |
EBITDA adj | 56 | 85 | 33.3 | 28.7 | 22.9 | 28.1 | 113 | 130 | 150 |
EBITDA adj (%) | 32% | 32% | 38% | 37% | 30% | 33% | 34% | 35% | 35% |
Non-recurring | -17 | 0 | -0.6 | -1.2 | 0.0 | 0.0 | -2 | 0 | 0 |
EBITDA | 39 | 85 | 32.7 | 27.5 | 22.9 | 28.1 | 111 | 130 | 150 |
EBITDA (%) | 22% | 32% | 37% | 35% | 30% | 33% | 34% | 35% | 35% |
EBIT | 29 | 70 | 28.1 | 20.7 | 16.3 | 21.5 | 87 | 104 | 123 |
EBIT (%) | 16% | 26% | 32% | 27% | 21% | 25% | 26% | 28% | 29% |
Net income adj. | 34 | 48 | 21.5 | 9.5 | 10.7 | 14.6 | 56 | 75 | 92 |
Net income | 17 | 48 | 20.9 | 8.3 | 10.7 | 14.6 | 55 | 75 | 92 |
EPS adj, EUR | 0.6 | 0.9 | 0.39 | 0.17 | 0.19 | 0.26 | 1.0 | 1.4 | 1.7 |
EPS, EUR | 0.3 | 0.9 | 0.38 | 0.15 | 0.19 | 0.26 | 1.0 | 1.4 | 1.7 |
Source: Redeye Research |
We increase our valuation range on the back of higher estimates where our new base case stands at SEK380 (SEK360) while the new bull case is SEK520 (SEK500) and the bear case SEK205 (SEK200). Our base case implies an EV/EBITDA of 17x 2024E while the share currently trades at c10x 2024E. See the table below for key assumptions for the valuation scenarios. Although the share has performed strongly during 2023, estimates have also been increased, and the share trades slightly below the historical average NTM EV/EBITDA as illustrated in the charts below.
Better Collective: Fair Value Range | |||
SEK | Bear Case | Base Case | Bull Case |
Value per share | 205 | 380 | 520 |
Revenue CAGR 2024-2028 | 8% | 12% | 15% |
Revenue CAGR 2029-2038 | 3% | 5% | 7% |
Growth Terminal | 2% | 2% | 2% |
EBITDA-margin 2024-2038 | 28% | 33% | 36% |
EBITDA Terminal | 25% | 30% | 33% |
Source: Redeye Research |
Source: Factset
Source: Factset
Case
Profitable growth supported by booming US sports betting market
Evidence
Solid track record by owner operated management team
Challenge
High growth in US will drive increased competition
Valuation
Base case DCF driven by US growth – implies valuation in higher end of historic EV/EBITDA range
People: 4
We regard management as capable, with notable industry experience. Impressively, Jesper Søgaard and Christian Kirk Rasmussen have taken Better Collective from a single site to the world’s leading sports betting affiliate. However, board members average a relatively short history with the company. The founders, who are also part of top management, hold the majority of the shares. We consider this positive as this creates long-term alignment with shareholders. Chairman of the board Jens Bager holds over 2%, while several other board members and the CFO also have significant shareholdings. This strengthens the ownership structure further. Moreover, Better Collective has several institutional investors among its largest owners, which we view as a further stamp of quality.
Business: 4
The bulk of sales are generated from regulated markets, which mitigates regulatory risk. The US market and several large South American markets offers a large potential for Better Collective, as they are being regulated. The operations are also highly scalable, and the gross margin is above 60%, including Paid Media. Better Collective’s community sites create network effects and barriers against new competitors. Moreover, much of the sites’ traffic is direct, leading to low dependence on Google and expensive paid media compared to peers. On the negative side, Better Collective is still exposed to regulatory risks and potential margin pressure. Furthermore, despite its rapid growth pace Better Collective still has strong EBITDA margin of above 30% with strong cash flow.
Financials: 4
Better Collective is a very active and successful industry consolidator with several acquisitions carried through in the last years. While this can increase leverage in the short term the company’s strong cash generation means this quickly improves and opens for further growth by acquisitions.
Income statement | |||||
EURm | 2021 | 2022 | 2023E | 2024E | 2025E |
Revenues | 177 | 269 | 328 | 376 | 424 |
Cost of Revenue | 65 | 92 | 102 | 119 | 135 |
Operating Expenses | 56 | 92 | 113 | 126 | 140 |
EBITDA | 56 | 85 | 113 | 130 | 150 |
Depreciation | 2 | 2 | 3 | 3 | 3 |
Amortizations | 9 | 12 | 22 | 24 | 24 |
EBIT | 45 | 70 | 88 | 104 | 123 |
Shares in Associates | - | - | - | - | - |
Interest Expenses | 6 | 10 | 17 | 4 | - |
Net Financial Items | (3) | (5) | (14) | (4) | - |
EBT | 26 | 65 | 73 | 100 | 123 |
Income Tax Expenses | 9 | 17 | 18 | 25 | 31 |
Net Income | 17 | 48 | 55 | 75 | 92 |
Balance sheet | |||||
Assets | |||||
Non-current assets | |||||
EURm | 2021 | 2022 | 2023E | 2024E | 2025E |
Property, Plant and Equipment (Net) | 2 | 9 | 9 | 9 | 7 |
Goodwill | 178 | 184 | 184 | 184 | 184 |
Intangible Assets | 342 | 488 | 516 | 499 | 484 |
Right-of-Use Assets | 3 | - | - | - | - |
Other Non-Current Assets | 10 | 10 | 10 | 10 | 10 |
Total Non-Current Assets | 534 | 690 | 719 | 702 | 685 |
Current assets | |||||
EURm | 2021 | 2022 | 2023E | 2024E | 2025E |
Inventories | - | - | - | - | - |
Accounts Receivable | 30 | 53 | 66 | 75 | 85 |
Other Current Assets | 4 | 10 | 33 | 38 | 42 |
Cash Equivalents | 29 | 31 | 50 | 140 | 246 |
Total Current Assets | 63 | 95 | 148 | 252 | 373 |
Total Assets | 597 | 785 | 867 | 954 | 1,058 |
Equity and Liabilities | |||||
Equity | |||||
EURm | 2021 | 2022 | 2023E | 2024E | 2025E |
Non Controlling Interest | - | - | - | - | - |
Shareholder's Equity | 345 | 413 | 467 | 542 | 634 |
Non-current liabilities | |||||
EURm | 2021 | 2022 | 2023E | 2024E | 2025E |
Long Term Debt | 121 | 202 | 202 | 202 | 202 |
Long Term Lease Liabilities | 2 | 5 | 5 | 5 | 5 |
Other Non-Current Lease Liabilities | 75 | 101 | 101 | 101 | 101 |
Total Non-Current Liabilities | 197 | 307 | 307 | 307 | 307 |
Current liabilities | |||||
EURm | 2021 | 2022 | 2023E | 2024E | 2025E |
Short Term Debt | - | 1 | 1 | 1 | 1 |
Short Term Lease Liabilities | 1 | 2 | 2 | 2 | 2 |
Accounts Payable | 18 | 22 | 33 | 38 | 42 |
Other Current Liabilities | 36 | 40 | 57 | 64 | 72 |
Total Current Liabilities | 55 | 65 | 93 | 105 | 117 |
Total Liabilities and Equity | 597 | 785 | 867 | 954 | 1,058 |
Cash flow | |||||
EURm | 2021 | 2022 | 2023E | 2024E | 2025E |
Operating Cash Flow | 32 | 48 | 72 | 99 | 117 |
Investing Cash Flow | (219) | (113) | (53) | (9) | (11) |
Financing Cash Flow | 189 | 66 | - | - | - |
Disclosures and disclaimers