Avensia: Significant and Fast Results from Cost Cuts

Research Update

2023-10-30

06:45

Redeye strengthens its positive view of Avensia following a strong Q3, with an EBIT significantly above our expectations. Rather than increasing our long-term assumptions, the strong Q3 raises our short- and mid-term forecasts and the likelihood of Avensia reaching our long-term forecasts of 11-12% EBIT margins.

FN

Fredrik Nilsson

Contents

Review of Q3 2023

Sales: Flat y/y Despite Lower Headcount

Number of Employees: Further Reductions to Increase Utilization Rates

Per Employee and Working Day Data: Solid Improvements

OPEX: Significant Cost Reductions Playing Out

Profit and Cash Flow: Impressive Profitability

Estimate Revisions: Substantially Increased Short-Term Margin Assumptions

Valuation

Investment thesis

Quality Rating

Financials

Rating definitions

The team

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Impressive EBIT Following Improved Utilization Rate and Cost Cuts

While sales was roughly flat y/y, EBIT improved significantly following cost cuts and higher utilization rates. EBIT was SEK8.6m (-1.4), corresponding to an EBIT margin of 9.4% (-1.5). Our forecast was SEK3.5m and 3.9%, and the beat was due to significantly lower personnel expenses than anticipated. We are impressed with the margin of 9.4% in the seasonally weak Q3, a level higher than most generalist IT consulting firms with low exposure to the weak e-commerce market.

Market Stabilizing – Yet at a Lower Level

The market stabilized during the quarter, although at a lower level than during last year. This market view aligns with what we hear from generalist IT consultants with some exposure to e-commerce. New sales was solid, and management believes Avensia has gained market share. However, sales to current customers continued to be weak due to a softer e-commerce market.

Base Case Unchanged at SEK13 (13)

We retain our Base Case to SEK13 (13), as the positive effect of increased forecasts – mostly short/mid-term – is neutralized by us increasing the risk-free rate from 2.5% to 3%, following higher market rates. While the strong Q3 report has only a minor effect on our long-term forecasts, we believe the strong margin seen in this quarter is evidence that our expectations of EBIT margins of 11-12% in a stronger e-commerce market are very realistic, strengthening the likelihood of our Base/Bull Cases.

Key financials

SEKm20222023e2024e2025e2026e
Revenues431.5415.9434.2463.8486.5
Revenue Growth10.6%-3.6%4.4%6.8%4.9%
EBITDA1.818.149.862.265.3
EBIT-13.03.137.152.456.8
EBIT Margin-3.0%0.8%8.6%11.3%11.7%
Net Income-12.11.629.541.645.1
EV/Revenue1.00.70.60.50.5
EV/EBIT-34.696.37.14.63.9

Review of Q3 2023

Estmates vs. Actuals
SalesQ3E 2023Q3A 2023DiffQ3A 2022Q2A 2023
Net sales91.691.0-1%92.4102.1
Y/Y Growth (%)-1%-2%8%5%
Sales-COGS/employees/working day3,6003,6832%3,6004,346
Y/Y Growth (%)0%2%-22%-6%
Contribtuion/employee/working day475951100%444532
Y/Y Growth (%)7%114%-57%-49%
OPEX
Cost of revenues-10.5-9.2-12%-10.6-9.4
Y/Y Growth (%)-1%-10%-11%-9%
Other external costs-8.2-9.616%-11.8-9.9
Y/Y Growth (%)-30%-19%38%25%
Personnel expenses-67.2-58.8-13%-68.5-86.9
Y/Y Growth (%)-2%-14%23%30%
Earnings
EBIT3.58.6146%-1.4-6.6
EBIT Margin (%)3.8%9.5%-1.5%-6.5%
Diluted EPS0.070.18140%-0.04-0.15

Sales: Flat y/y Despite Lower Headcount

Sales fell by 1.6% y/y and roughly matched our expectations. Underlying sales is basically flat because there is one working day less in Q3 2023 relative to Q3 2022. The market stabilized during the quarter, although at a lower level than during last year. This market view aligns with what we hear from generalist IT consultants with some exposure to e-commerce. New sales was solid, and management believes Avensia has gained market share. However, sales to current customers continued to be weak due to a softer e-commerce market. While still in negative territory, it is a clear improvement relative to the -8% in Q2 this year.

Source: Avensia

An IT consultant’s sales are a function of the number of employees and their revenue per working day. In reality, the number of revenue-generating employees, i. e., excluding administrative personnel etc., would be a better measure. However, we cannot access those figures, making the total number of employees a reasonable proxy.

Number of Employees: Further Reductions to Increase Utilization Rates

The number of employees at the end of the quarter decreased to 329 (359), corresponding to a y/y decline of 8%. Sequentially, the number of employees decreased by 25, and our forecast was -25. Avensia is actively working with its costs, which the solid margin improvement in this quarter clearly shows, meaning that Avensia, for example, is very selective when making replacement recruitments. The natural employee churn, which is at normal levels, combined with the very selective replacements, resulted in a lower headcount. As the utilization rate has not yet reached normal levels, despite the solid improvement in the quarter, we expect some further reductions in headcount (from natural churn), although at a lower magnitude.

Source: Avensia

The number of employees at the end of the quarter is a leading indicator for sales growth in the coming quarter. While sales is dependent on other parameters as well, the starting number of employees for the coming quarter is, together with the number of working days, the only relevant figures we know in advance.

Employee churn is typically costly for any company. However, as IT consultants’ sales generation depends on their employees in a nearly 1:1 ratio, we believe low employee churn is even more important in IT consultant firms.

Per Employee and Working Day Data: Solid Improvements

  • Sales-COGS/employees/working day was SEK3 683 (3 600), corresponding to an increase of 2% y/y. Our forecast was SEK3 600. The slight improvement was due to a higher utilization rate. However, we believe the real underlying improvement was even better – we discuss why below.
  • Contribution/employee/working day was SEK951 (444), corresponding to an increase y/y of 114%. Our forecast was SEK475. The y/y improvement was mainly due to lower costs per employee.

As Avensia report its end-of-quarter headcount, we take the average of incoming and outgoing headcount as the average headcount for the period. However, in this case, looking at the per-employee data, we believe the lower outgoing number is closer to the average. This is because the Sales-COGS is rather low while the Contribution is very high (for a Q3 at least), implying a lower headcount than we use in the calculation. Also, our discussions with management supports that view. Thus, the “real” Sales-COGS per employee and working day most likely increased by more than 2% y/y, following improved utilization rates.

Source: Avensia, Redeye

The Sales-COGS/employees/working day is a proxy for the revenue generation of one employee during one working day, indicating how advanced services the company provides and how high its utilisation rate is. While sub-consultants and reselling software and hardware can alter accuracy in this measure, we try to consider that by subtracting the cost of goods sold, which typically consists mainly of expenses related to sub-consultants and reselling. Also, as we use the total number of employees, the share of administrative personnel can alter the number. A high share of administrative personnel might not be unwanted. For example, when focusing on expansion, the investments in administration are typically front-loaded.

The Contribution/employee/working day is sales-cogs-personnel expenses and indicates the profit contribution for the average employee per working day. We believe it is a proxy of how much revenue consultants generate compared to their seniority and, thus, salary. For example, a high Sales-COGS/employees/working day might not be worth much to shareholders if most are paid as salaries to senior consultants.

OPEX: Significant Cost Reductions Playing Out

Overall, OPEX was substantially lower than our forecast of SEK76m and amounted to SEK68m (106). Other external costs roughly matched our expectations, while personnel expenses were significantly below our forecasts as the cost per employee was lower than expected. Considering the 9.4% EBIT margin, especially in a Q3, which typically is weak for consulting firms, we believe the cost control has been very good - possibly too good for the long run, as some employee care, such as conferences, are important in the long run. Thus, we do not want to extrapolate the full extent of the strong Q3, where a stronger Q4 typically follows for seasonality reasons. Nevertheless, we believe Avensia showing it can be very profitable when prioritizing profitability is crucial to the investment case.

Source: Avensia

Profit and Cash Flow: Impressive Profitability

EBIT was SEK8.6m (-1.4), corresponding to an EBIT margin of 9.4% (-1.5). Our forecast was SEK3.5m and 3.9%, and the beat was due to significantly lower personnel expenses than anticipated. We are impressed with the margin of 9.4% in the seasonally weak Q3, a level higher than seen in most generalist IT consulting firms with low exposure to the weak e-commerce market. The cash flow was soft due to a negative contribution from net working capital. However, that is mainly for seasonality, as 30 September was a Saturday. We have seen a similar pattern in several IT consulting/software companies.

By the end of the quarter, Avensia had a net cash position of SEKc5m.

Source: Avensia

As common among IT consultants, Avensia has low CAPEX, and the cash conversion tends to be strong.

Estimate Revisions: Substantially Increased Short-Term Margin Assumptions

As Avensia, with this Q3 report, has reached solid profitability much earlier than we expected, we increase our short- and mid-term margin assumptions. However, as we already did believe Avensia would return to solid profitability in a few years, we only made minor adjustments to our long-term forecasts despite the strong Q3.

We leave our sales forecasts roughly unchanged for both 2023 and 2024 while raising our 2024 EBIT forecast by 56%, expecting a margin of 8.6% – thus, we do not extrapolate the strong Q3 fully at this point.

For the long run, we expect EBIT margins of 11-12%, starting from 2025 - a level among the highest in the sector.

SalesFYE 2023OldChangeFYE 2024OldChange
Net sales415.9417.40%434.2427.72%
Y/Y Growth (%)-4%-3%4%2%
Sales-COGS/employees/working day4,2324188.71%4,78346912%
Y/Y Growth (%)-1%-3%13%12%
Contribtuion/employee/working day67151431%1,13292522%
Y/Y Growth (%)-11%-32%69%80%
Cost of revenues-41.9-46.2-9%-44.0-48.5-9%
Y/Y Growth (%)-16%-8%5%5%
Other external costs-42.4-41.23%-42.5-41.92%
Y/Y Growth (%)-38%-40%0%2%
Personnel expenses-314.7-324.3-3%-299.0-305.6-2%
Y/Y Growth (%)1%4%-5%-6%
Earnings
EBIT3.1-4.4nmf37.123.856%
EBIT Margin (%)0.8%-1.1%8.6%5.6%
Diluted EPS0.04-0.12nmf0.790.5156%
Source: Avensia & Redeye Research
Forecasts
SalesQ1A 2023Q2A 2023Q3A 2023Q4E 2023FYE 2023FYE 2024FYE 2025FYE 2026
Net sales112.7102.191.0110.1415.9434.2463.8486.5
Y/Y Growth (%)-4%-8%-2%-1%-4%4%7%5%
Sales-COGS/employees/working day4,2064,3463,6834,7434,2324,7835,0225,147
Y/Y Growth (%)-18%-12%2%14%-1%13%5%2%
Contribtuion/employee/working day2835329511,0076711,1321,2801,312
Y/Y Growth (%)-78%-54%114%189%-11%69%13%2%
OPEX
Cost of revenues-12.3-9.4-9.2-11.0-41.9-44.0-46.2-48.1
Y/Y Growth (%)0%-29%-13%-20%-16%5%5%4%
Other external costs-12.5-9.9-9.6-10.5-42.4-42.5-45.5-47.7
Y/Y Growth (%)-13%-32%-19%-63%-38%0%7%5%
Personnel expenses-92.2-86.9-58.8-76.9-314.7-299.0-311.2-326.7
Y/Y Growth (%)18%11%-14%-13%1%-5%4%5%
Earnings
EBIT-7.5-6.68.68.73.137.152.456.8
EBIT Margin (%)-6.7%-6.5%9.4%7.9%0.8%8.6%11.3%11.7%
Diluted EPS-0.18-0.150.180.190.040.791.121.21

Valuation

We retain our Base Case to SEK13 (13), as the positive effect of increased forecasts – mostly short/mid-term – is neutralized by us increasing the risk-free rate from 2.5% to 3%, following higher market rates. While having a minor effect on our long-term forecasts, we believe the strong margin seen in this quarter is evidence that our expectations of EBIT margins of 11-12% in a stronger e-commerce market are very realistic, strengthening the likelihood of our Base/Bull Cases.

Peer Valuation

Avensia is trading at some discount to the peer average and median on 2025e. We believe the market does not agree with our assumption of the EBIT margin reaching 11% in 2025e. If Avensia achieves this, we expect it to trade at an EV/EBIT multiple, at least in line with the peer average.

Investment thesis

Case

Pioneering e-commerce integrator set to rebound

With its focus on fast and feature-heavy e-commerce solutions, Avensia has attracted well-known B2C and B2B customers in the structurally growing e-commerce sector. The relationships with its customers, such as NA-KD, Lyko, Kjell & Company, and Ahlsell, typically span at least 5–7 years, as the solutions require ongoing improvements. While using leading software tools like Optimizely and Commercetools, Avensia strengthens and differentiates its offering with extensive know-how and proprietary integration solutions. We believe solid quarterly reports, where the profit per employee along with margins rebounds to the robust levels seen some years ago, are the primary catalyst from now on.

Evidence

Proven track record and solid customer list

Despite a mixed track record due to the tough market conditions for e-commerce in 2022, Avensia combined high growth (sales CAGR of 24% for 2016–2022) with solid margins (~8–10%) in 2016–2019. Its impressive customer list and top-tier partner ranking (Optimizely and Commercetools) highlight Avensia’s ability to build solid e-commerce solutions. Considering Avensia’s ~80% recurring revenues and its track record of strong growth from current customers, data suggests most customers are satisfied.

Challenge

When will e-commerce rebound?

While we and market forecasters expect the e-commerce market to rebound in 2024, this might not happen. Avensia suffered heavily from the weak e-commerce market in late 2022 and early 2023, as the company was set for growth having undertaken heavy net recruitment. While we believe the slimmer and more profitability-focused Avensia can navigate a weak market decently enough, a market rebound would most likely help it to return to growth and strong profitability (~10% EBIT margin or better).

Challenge

What is left for shareholders?

While customers are willing to pay high rates for specialists, the specialists typically want their fair share. In a competitive market for talent, as has been the case in the IT consulting sector for years, shareholders might find there is not much left to them. However, considering Avensia’s EBIT margins of 6–10% (excluding the most recent quarters), we believe it has handled the challenge well so far, and we believe the focus on teams and solutions rather than single consultants increases the company’s resilience.

Valuation

Fair value: SEK13

Our DCF model shows a fair value of SEK13, which is also supported by a peer valuation. While its margins are temporarily depressed, Avensia’s strong position in its niche and track record of robust data per employee and working day support ~10% EBIT margins or better, in our view.

Quality Rating

People: 4

Avensia receives a high rating for people for several reasons. First, we believe the company has clear and honest communications. Second, it is owner-operated, with CEO Robin Gustafsson as one of the co-founders and largest shareholders. Other major owners are active on the board. Third, we believe Mr Gustafsson and his team have deep knowledge and experience in the e-commerce sector.

Business: 3

Avensia receives an average Business Rating for the following reasons. First, it is an asset-light business model with strong cash flows. Second, Avensia serves a genuine need as it helps its customers to build top-notch e-commerce solutions, increasing their sales. Third, Avensia focuses solely on e-commerce and customers willing to spend on a high-class solution. However, the business model’s heavy dependence on its employees hinders Avensia from reaching a higher rating.

Financials: 2

Avensia receives a below-average Financials rating mostly due to its weak financial performance in recent quarters. Should Avensia perform in line with our forecast, reaching ~10% EBIT margin in 2025, its Financials rating would improve to 3–4 over time. Also, Avensia has no debt, and the business can grow with very limited capital.

Financials

Rating definitions

The team

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Contents

Review of Q3 2023

Sales: Flat y/y Despite Lower Headcount

Number of Employees: Further Reductions to Increase Utilization Rates

Per Employee and Working Day Data: Solid Improvements

OPEX: Significant Cost Reductions Playing Out

Profit and Cash Flow: Impressive Profitability

Estimate Revisions: Substantially Increased Short-Term Margin Assumptions

Valuation

Investment thesis

Quality Rating

Financials

Rating definitions

The team

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