G5 Entertainment: New games supports improved growth

Research Update

2023-11-10

07:33

Redeye updates on G5 following the company’s Q3-results which came in lower than expected. The year-end outlook was somewhat softer than expected as well, however, we still expected growth to improve in 2024-25E on the back of new game releases, albeit from a lower base.

HA

TO

Hjalmar Ahlberg

Tomas Otterbeck

Soft Q3 results

G5’s Q3-results came in below expectations with revenue around 3% lower than forecasted while EBIT was significantly lower owing to a write-down. However, adjusted for the write-down EBIT was close to our forecasts owing to a solid gross margin and stable opex. Looking into Q4, G5 expects stable performance with some upside from positive seasonality.

New game release in Q4

G5 continues to expect to launch in Q4 2023 which should support improved growth looking into 2024. The company also reiterates its target of 1-2 global game launches annually, supported by a development portfolio with 8 games in soft launch phase, suggesting potential for better longer-term growth as well.

Lowered estimates and valuation

With G5’s Q3-results coming in lower than estimated and the Q4 outlook being somewhat softer than forecasted we have lowered our 2023E revenue and EBITDA with 2-3%. We also have slightly lowered our growth assumptions for 2024-25E. With a lower revenue base for 2023 our 2024-25E revenue and EBITDA are down 5-7%. While our long-term assumptions are unchanged our base case is lowered to SEK385 (SEK415) on the back of increased assumptions for the risk-free interest rate.

Key financials

SEKm202120222023e2024e2025e
Revenues1,315.71,400.11,335.11,358.61,421.7
Revenue Growth-3.0%6.4%-4.6%1.8%4.6%
EBITDA349.4318.3305.4324.4355.9
EBIT216.1167.0135.8154.3177.4
EBIT Margin16.4%11.9%10.2%11.4%12.5%
Net Income198.266.9150.8138.8155.2
EV/EBITDA9.24.92.82.31.8
EV/EBIT14.99.46.44.93.6
P/E16.911.28.08.77.8
Dividend Yield1.8%3.8%6.0%6.7%7.3%

Soft Q3-results

G5 reported revenue of SEK327m which was 3% lower than our forecast of SEK338m. Revenue from G5 store continued to grow with a 20% sequential increase from Q2 2023 and it now represents 12% of revenue (up from 10% in Q2 2023 and 5% in Q3 222). The mix of own games and third party games remained stable at around 71% and together this supported a strong gross margin which came in at 68.1% while we forecasted 68.0%.

The company reported EBIT of SEK22m, which was below our estimate of SEK35m. However, adjusted for a write-down of SEK10.7m relating to the licensed game Hidden Epee not meeting expectations, the adjusted EBIT was SEK33m. EBITDA, which excludes the write-down, came in at SEK73m compared to our forecast of SEK74m. This was supported by UA costs coming in slightly lower than expected while opex excluding the write-down was close to our estimates.

The table below illustrates the Q3 outcome vs our estimates.

G5 Results outcome
SEKmQ3 22Q4 22Q1 23Q2 23Q3 23EQ3 23ADiff, %
Revenue 360 364 345 331 338 327 -3%
Growth YoY, %10%12%4%-4%-6%-9%
Gross profit 243 244 233 223 230 222 -3%
Gross-margin67.6%67.1%67.4%67.4%68.0%68.1%
UA costs-80-68-61-62-64-63-2%
UA costs, % of sales-22.2%-18.8%-17.7%-18.6%-19.0%-19.2%
Other OPEX, ex D&A-74-89-93-83-91-87-5%
EBITDA 89 87 79 78 74 73 -2%
EBITDA-margin24.8%23.9%22.8%23.6%22.0%22.2%
EBIT504840393522-36%
EBIT-margin13.8%13.1%11.5%11.7%10.3%6.8%
Net income464648403231-4%
EPS, SEK5.55.55.85.04.03.8-4%
Source: Redeye Research

New game releases create potential for improved growth

G5 continues to expect a new game release during Q4 which creates potential for improved growth in 2024E. While it is difficult to estimate what a new game can yield in terms of revenue, some of the games released in the last years can be a guidance. The release of Sherlock illustrates the potential of a very successful release where the game achieved revenue of around SEK25m 6 months after release. The game has since then plateaued at a quarterly revenue of around SEK70-80m. The company’s three Jewel games also represent strong release examples. Together, these games have generated a quarterly revenue of around SEK100m during 2022-23, implying an average of around SEK30m.

Using these games as guidance, we estimate that a successful new global game launch could add around SEK25-50m in quarterly revenue 6-12 months after it is released. With 1 game expected to be released in Q4 2023 and 1-2 in 2024, we estimate that new games can yield an annual revenue upside potential of around SEK50-100m for 2024E and SEK200-400m for 2025E. G5’s pipeline remains strong as well with 37 game ideas in evaluation and 8 in soft launch development supporting the company’s ambition to launch 1-2 games globally per year. While G5’s existing game portfolio of own games and third-party games is likely to see gradual decline, the new games should support a small total uptick in 2024 and continued improvement in 2025E as the chart below illustrates.

G5 Entertainment: Own and third party games revenue

Lowered estimates

Looking into Q4, G5 expects stable performance in Q4 while it sees some potential for upside from positive seasonality. With Q3 being softer than expected, this implies a slower year-end than we previously expected. As such our 2023E topline have been lowered by 2% and EBITDA by 3%. While we expect improved growth for 2024-25E this comes from a lower based than before and with a slightly lower growth rate, we have lowered 2024-25E revenue and EBITDA by 5-7%. The table below summarizes key financials for 2021-25E.

G5 Financials 2021-2025E
SEKm20212022Q1 23Q2 23Q3 23Q4 23E2023E2024E2025E
Revenue1,3161,4003453313273321,3351,3591,422
Growth Y/Y-3.0%6.4%3.7%-3.6%-9.2%-8.7%-4.6%1.8%4.6%
Gross profit810936233223222227906941992
Gross margin61.6%66.9%67.4%67.4%68.1%68.5%67.8%69.3%69.8%
UA costs-265-335-61-62-63-63-249-265-277
UA, % of revenue-20.1%-24.0%-17.7%-18.6%-19.2%-19.0%-18.6%-19.5%-19.5%
Opex ex D&A-196-283-93-83-87-88-352-351-359
EBITDA34931879787376305324356
EBITDA-margin26.6%22.7%22.8%23.6%22.2%22.8%22.9%23.9%25.0%
D&A-133-151-39-39-40-41-159-170-179
Write-offs0-7300-110-1100
Total opex-594-842-193-185-200-193-770-787-814
Total opex ex UA-330-507-132-123-137-129-521-522-537
EBIT adjusted21616740392235136154177
EBIT-margin16.4%11.9%11.5%11.7%6.8%10.5%10.2%11.4%12.5%
Net income adjusted19815448403132151139155
Net income reported1986748403132151139155
EPS adjusted, SEK23.518.75.85.03.84.018.817.319.3
EPS reported, SEK23.58.15.85.03.84.018.817.319.3
Source: Redeye Research

Valuation

While we leave our longer term base case assumptions largely unchanged, the lowered near-term estimates gives a slight negative impact on our valuation. Furthermore, we have also raised our assumptions for the risk-free interest rate from 2.5% to 3.0% which increase the discount rate from 10.5% to 11.0%. With these changes our new base case stands at SEK385 (SEK415) which implies an EV/EBITDA of 9x 2024E while the five year average has been c7x. We have also revised our assumptions for the bear case to reflect a more severe negative scenario and our new bear case stands at SEK190 (SEK260). The bull case is also lowered to SEK630 (SEK680) which comes on the back of the lower near-term estimates and the increased discount rate while the long-term assumptions are unchanged. The table below summarise key assumptions for the valuation scenarios.

G5 Entertainment: Fair Value Range
SEKBear CaseBase CaseBull Case
Value per share190385630
Revenue CAGR 2024-20281%5%10%
Revenue CAGR 2029-20381%3%5%
Growth Terminal2%2%2%
EBITDA-margin 2024-203819%27%31%
EBITDA Terminal15%25%30%
Source: Redeye Research

Investment thesis

Case

Experienced free-to-play gaming group with strong position in its niche

G5 has a long history in gaming and since its foundation in 2001 it has created a strong position in its niche in the free-to-play gaming market. The company’s games portfolio is mainly tilted towards Match-3, Solitaire, Hidden Object and Word games that are popular in its core customer group which are women in the age of 35 and above. With a clear target group, the company has built a strong knowledge of its users which gives it an advantage investing in user acquisition (UA). This has helped the company to launch several successful game franchises such as the Jewels family of games, Secret Society, Homicide Squad, Mahjong Journey, Sherlock and Hidden City (licensed game). Looking forward we expect the company to continue its growth journey supported by its existing games coupled with a growing portfolio of new games. Furthermore, the company’s ongoing transition to a larger share of own games vs licensed games creates potential for margin improvement. Overall, we forecast that G5 will grow in line with the mobile gaming market with profit growing stronger than revenue.

Evidence

Solid growth in own games and improving profitability

While G5’s overall growth has been muted since 2018 due to a transition to own games vs licensed games, its own games have seen solid growth with a CAGR 28% in 2018-21 (share of revenue increase from 28% to 73%). The company has also held its UA investments stable in line with its typical range at 17-22%, albeit with some quarterly variations depending on growth opportunities. Together with lower license costs due to a larger share of own games and lower platform costs this has yielded a margin expansion with an gross-margin of 62% in 2021 vs 49% in 2018. The solid growth track record for its own games supports our view of continued growth and profitability improvement going forward.

Challenge

Highly competitive free-to-play games market

The key challenge for G5 to continue generate profitable growth in our view is the high competition in the free-to-play gaming market. Several games are launched each day and larger gaming groups has also increased its focus in the segment. However, with a niche focus where the company has established a market leading position, we believe the company is well placed vs competition.

Valuation

Base case DCF supported by solid cash generation and margin expansion

We find a base case valuation of SEK385 per share for G5 which is derived from a DCF-valuation. The base case implies an EV/EBITDA multiple of c. 9x on our 2024E EBITDA while the share has historically traded in a range of 3x to 12x twelve months forward EBITDA. Our base case assumes growth of around 5% over 2024-28 and 3% over 2029-38 with a terminal growth of 2% by 2038E. We estimate an expanding EBIT-margin reaching 25% by 2028E whereafter we assume a gradual decline towards a terminal EBIT-margin of 20% by 2038E.

Quality Rating

People: 4

G5's CEO and COO are the founders of the company and they are both large shareholders. The management and board have a long experience in the free-to-play gaming market. G5 have a strong capital allocation strategy distributing excess capital in forms of regular dividends and share buybacks.

Business: 3

G5 has a strong position in its niche in the free-to-play gaming market where it focus on genres for women aged 35 and above. Several games in the portfolio are evergreen titles creating stable revenues. The company distributes most of its titles via Microsoft and Apple while it also generates a small share of revenues from its own distribution platform.

Financials: 3

G5 has strong financials and improving profitability on the back of a growing mix of own games and lower fees from platform companies. Overall growth has been muted over 2018-21 but its own games are seeing solid double-digit growth. UA investments are typically stable at around 17-22% of revenue albeit with some quarters deviating depending on the ROI.

Financials

Income statement
SEKm202120222023e2024e2025e
Revenues1,315.71,400.11,335.11,358.61,421.7
Cost of Revenue505.3463.7429.4417.8430.1
Operating Expenses461.0618.1600.4616.4635.7
EBITDA349.4318.3305.4324.4355.9
Depreciation17.38.27.38.28.5
Amortizations116.0215.7162.3162.0170.0
EBIT216.1167.0135.8154.3177.4
Shares in Associates18.116.616.616.616.6
Interest Expenses7.25.50.750.000.00
Net Financial Items-7.0-3.825.40.000.00
EBT209.175.6161.2154.3177.4
Income Tax Expenses10.98.710.415.422.2
Net Income198.266.9150.8138.8155.2
Balance sheet
Assets
Non-current assets
SEKm202120222023e2024e2025e
Property, Plant and Equipment (Net)26.016.714.816.919.0
Goodwill0.000.000.000.000.00
Intangible Assets274.8273.1230.4187.3141.7
Right-of-Use Assets0.000.000.000.000.00
Other Non-Current Assets0.000.060.060.060.06
Total Non-Current Assets318.9306.4261.9220.8177.3
Current assets
SEKm202120222023e2024e2025e
Inventories0.000.000.000.000.00
Accounts Receivable0.000.000.000.000.00
Other Current Assets157.0174.0133.5135.9142.2
Cash Equivalents150.0177.5345.0451.6567.4
Total Current Assets306.9351.4478.5587.5709.5
Total Assets625.8657.9740.4808.3886.9
Equity and Liabilities
Equity
SEKm202120222023e2024e2025e
Non Controlling Interest0.000.000.000.000.00
Shareholder's Equity492.4499.7584.4650.9725.7
Non-current liabilities
SEKm202120222023e2024e2025e
Long Term Debt4.81.61.61.61.6
Long Term Lease Liabilities0.000.000.000.000.00
Other Long Term Liabilities0.471.51.51.51.5
Total Non-Current Liabilities5.33.03.03.03.0
Current liabilities
SEKm202120222023e2024e2025e
Short Term Debt7.51.31.31.31.3
Short Term Lease Liabilities0.000.000.000.000.00
Accounts Payable24.361.140.140.842.7
Other Current Liabilities96.492.7100.9101.6103.5
Total Current Liabilities128.1155.1142.2143.6147.4
Total Liabilities and Equity625.8657.9729.7797.6876.2
Cash flow
SEKm202120222023e2024e2025e
Operating Cash Flow360.6304.8348.0308.1331.2
Investing Cash Flow-208.5-176.7-114.3-129.1-135.1
Financing Cash Flow-192.3-108.6-66.2-72.3-80.4

Rating definitions

The team

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