Speqta: 2.0

Research Update

2023-11-13

06:45

Redeye retains its positive stance on Speqta following the Q3 report, as BrightBid continued its solid growth trend. From now on, Speqta is all about BrightBid – a fast-growing and owner-operated SaaS business targeting a large multinational market.

FN

MS

Fredrik Nilsson

Mark Siöstedt

Contents

Review of Q3 2023

ARR: Strong Momentum in BrightBid Continues

Sales: Strong Growth in Recurring Revenues

OPEX, Profitability and Cash

New Feature Connecting Amazon and Google Shopping

Financial Forecasts

Valuation

Investment thesis

Quality Rating

Financials

Rating definitions

The team

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Solid Growth Streak Continued

ARR was SEK61.3m, corresponding to an 82% growth y/y. While the absolute number was somewhat below our forecast of SEK64.9m, the growth rate was slightly higher than the 78% we expected. The strange difference is because we estimated last year’s ARR too high. As mentioned in our last Update, one should not draw any major conclusions from the deviation from our forecast this quarter, as our access to data regarding BrightBid was limited. Nevertheless, we can conclude that the ARR growth remains high, which is the most important for the investment case.

Speqta 2.0 is Here

From now on, Speqta is all about BrightBid – which Bidbrain has merged into – a fast-growing and owner-operated SaaS business targeting a large multinational market. We find those characteristics attractive, especially combined with its proven track record and ARR above SEK 60m, indicating a solid product-market fit. While Speqta is not profitable – which is important, especially in the current market – it is among the fastest-growing SaaS companies in the listed Nordic space. We believe continued sales growth along with limited increases in OPEX are essential to the investment case going forward.

New Base Case SEK 15 (19)

We lower our Base Case to SEK 15 (19) for three reasons. First, we increased our risk-free rate from 2.5% to 3%. Second, we lower our earnings forecasts somewhat. Third, considering BrightBid had a lower cash position than our previous assumption, we now expect a minor share issue to get Speqta to profitability.

Key financials

SEKm20222023e2024e2025e2026e
Revenues27.362.8103.1143.5187.4
Revenue Growthnm.130%64.3%39.1%30.6%
EBITDA-27.3-44.0-26.0-0.8117.1
EBIT-28.7-54.7-45.7-20.7-3.6
EBIT Margin-105%-87.1%-44.3%-14.5%-1.9%
Net Income-30.3-55.7-45.8-20.8-3.7
EV/Revenue6.44.22.62.01.5
EV/EBIT-6.1-4.8-5.9-13.6-78.3

Review of Q3 2023

Estmates vs. Actuals
SalesQ3E 2023Q3A 2023DiffQ3A 2022Q2A 2023
Net Sales10.017.373%6.313.5
Y/Y Growth (%)208%176%#DIV/0!
ARR64.961.3-6%33.755.6
Y/Y Growth (%)78%82%83%
OPEX
Cost of revenues-1.0-4.7367%-2.40.0
% of sales-10%-27%0%
Other external costs-5.8-10.379%-5.00.0
Y/Y Growth (%)120%106%#DIV/0!
Personnel expenses-14.9-21.645%-7.30.0
Y/Y Growth (%)115%196%#DIV/0!
Earnings
Adjusted EBITDA ex CAPEX-11.6-15.836%-8.7-10.6
Adjusted EBITDA ex CAPEX Margin-116.3%-91.2%-137.6%-78.6%
EBIT-10.2-21.2108%-7.40.0
EBIT Margin (%)-101.8%-122.6%-118.2%
Diluted EPS-0.42-0.93121%-0.500.00

ARR: Strong Momentum in BrightBid Continues

ARR (previously called CARR, see below) was SEK61.3m, corresponding to an 82% growth y/y. While the absolute number was somewhat below our forecast of SEK64.9m, the growth rate was slightly higher than the 78% we expected. The strange difference is because we estimated last year’s ARR too high. As mentioned in our last Update, one should not draw any major conclusions from the deviation from our forecast in this quarter, as our access to data regarding BrightBid was limited. Nevertheless, we can conclude that the ARR growth remains high. Note that BidBrain has been merged into BrightBid, and the ARR and number of customers now regard the new, merged company, BrightBid.

To better align its ARR to the underlying development of the business, Speqta uses the definition of what it previously called CARR – the recurring revenue from signed customers over the next 12 months. Considering it is much more stable than the monthly recurring revenue times 12, which is the most common alternative, in a business like Speqta, we believe it is a reasonable change. However, it means the recurring revenue relative to ARR will be lower than the typical average of incoming and outgoing ARR divided by four.

The number of customers increased by 90 q/q to 494. Although it includes some Bidbrain customers (likely about 40), it is a solid number for the seasonally softer Q3. According to management, the number of implementations has been relatively high recently.

Sales: Strong Growth in Recurring Revenues

Sales beat our forecast of SEK 10.0m significantly and amounted to SEK 17.3m, mostly because we underestimated the amount of non-recurring revenue in BrightBid – related to implementations. Also, the non-recurring revenue includes Shopello, which will be discontinued gradually, and other small revenue streams with limited gross margins. While the number of implementations was rather high in the quarter, non-recurring revenue is typically not a good indicator of it.

Nevertheless, the important recurring revenue beat our forecast as well, amounting to SEK 12.9m, corresponding to a y/y growth of 181% - although BidBrain had a minor positive impact, the increase is mostly organic.

OPEX, Profitability and Cash

While the OPEX figures were affected by one-offs related to the acquisition of BrightBid, adjusted EBITDA – CAPEX was SEK -15.8m, about SEK4m lower than expected. However, as mentioned in our last Update, our estimates of BrightBid’s cost base were very uncertain.

We note that the personnel cost per employee is relatively high in Speqta. We believe there are several reasons behind this. First, AI R&D personnel tend to be expensive. Second, the sales force has a high share of variable salaries, resulting in high costs as BrightBid grows quickly. Although management sees potential for synergies, we believe the large potential synergies are related to sales resources and cross-selling. Also, as Speqta is a fast-growing business, there is likely a need to expand the headcount gradually, leaving room for relocating potentially overlapping positions.

Net cash amounted to SEK42m by the end of the quarter, and BrightBid contributed about SEK 5m – compared to our guess of SEK 25m. While management expects to “go towards profitability during 2024” within its current funds, we assume Speqta will need an additional SEK 25m in H2 2024. However, as small changes in growth rates and OPEX can have large implications in a fast-growing company like Speqta, we would not rule out that the current funds will be enough.

New Feature Connecting Amazon and Google Shopping

BrightBid is launching a bridge between Amazon and Google Shopping, combining data from both sources into BrightBid. As Amazon and Google are dominant players in this field, we believe the product has substantial potential. Also, we are positive about constant product development in a SaaS business, such as this example, which we believe is crucial to long-term growth.

We recommend watching Speqta’s Q3 2023 Live Q for more information on the product features.

Financial Forecasts

As BrightBid and Bidbrain are now merged into one company providing solutions for text ads, such as Google Ads and Bing, and Google Shopping, Speqta reports consolidated numbers. Thus, we have merged our separate forecasts into one as well.

We expect the strong ARR and sales momentum to continue in BrightBid. The company has a strong track record of high growth, is active in a structurally growing market, and has a small footprint in its international markets.

We assume an average organic growth rate of 40% 2024-2026, resulting in an ARR of SEK 186m at the end of 2026, compared to the current SEK 61m. While the absolute number is somewhat lower than our previous forecast, the growth rate is equal because we estimate last year’s ARR too high.

Note that, as mentioned earlier, what we and Speqta now call ARR equals what we called CARR in the last Update. Thus, ARR in our last Update is not comparable to ARR in this Update. For comparability, we estimated ARR to be 83% of last quarter’s CARR on average in our last Update. Thus, with the current definition, ARR should be about 20-25% higher than ARR with the previous definition, used in Speqta’s Q2 report and in our last Update. The numbers in the Estimate revisions table are adjusted to the current ARR definition and thus comparable.

While both recurring and especially non-recurring sales were higher than we anticipated, OPEX was even higher, resulting in lowered EBITDA – CAPEX and EBIT forecasts.

We expect Speqta to reach EBITDA break-even in 2025 and EBITDA – CAPEX break-even in 2026. It is likely somewhat more defensive than management’s “go towards profitability during 2024”. However, small changes in sales growth rates and OPEX have a rather substantial impact on the timing for profitability. Also, thanks to a negative net working capital, we expect Speqta to be cash flow positive before being EBITDA - CAPEX positive.

Estimate Revisions
SalesFYE 2023OldChangeFYE 2024OldChange
Net Sales62.825.7145%103.172.243%
Y/Y Growth (%)130%283%64%181%
ARR67.375.5-11%101.3110.0-8%
Y/Y Growth (%)76%79%51%46%
OPEX
Cost of revenues-9.5-4.993%-20.4-7.2182%
% of sales15%19%20%10%
Other external costs-19.8-19.42%-37.5-26.144%
Y/Y Growth (%)8%32%89%35%
Personnel expenses-42.2-46.1-9%-85.9-71.520%
Y/Y Growth (%)36%64%104%55%
Earnings
EBITDA ex CAPEX-51.5-44.7nmf-40.6-32.6nmf
EBITDA ex CAPEX Margin-82.1%-174.2%-39.4%-45.2%
EBIT-54.7-39.7nmf-45.7-26.1nmf
EBIT Margin (%)-87.1%-154.8%-44.3%-36.1%
Diluted EPS-2.30-1.61nmf-1.89-1.08nmf
Forecasts
SalesQ1A 2023Q2A 2023Q3A 2023Q4E 2023FYE 2023FYE 2024FYE 2025FYE 2026
Net Sales12.813.517.319.162.8103.1143.5187.4
Y/Y Growth (%)176%85%130%64%39%31%
ARR45.055.661.367.367.3101.3141.3186.3
Y/Y Growth (%)82%76%76%51%40%32%
OPEX
Cost of revenues0.00.0-4.7-4.8-9.5-20.4-21.5-28.1
% of sales0%0%-27%-25%-15%-20%-15%-15%
Other external costs0.00.0-10.3-9.5-19.8-37.5-48.1-56.9
Y/Y Growth (%)106%8%89%28%18%
Personnel expenses0.00.0-20.2-22.0-42.2-85.9-90.0-102.8
Y/Y Growth (%)177%36%104%5%14%
Earnings
EBITDA ex CAPEX-6.4-8.6-19.4-17.1-51.5-40.6-16.1-0.4
EBITDA ex CAPEX Margin-50.3%-63.6%-111.8%-89.5%-82.1%-39.4%-11.2%-0.2%
EBIT0.00.0-21.2-18.3-54.7-45.7-20.7-3.6
EBIT Margin (%)0.0%0.0%-122.6%-95.7%-87.1%-44.3%-14.5%-1.9%
Diluted EPS0.000.00-0.93-0.76-2.30-1.89-0.86-0.15

Valuation

We lower our Base Case to SEK 15 (19) for three reasons. First, we increased our risk-free rate from 2.5% to 3%. Second, we lower our earnings forecasts. Third, considering that BrightBid had a lower cash position than our previous assumption, we now expect a minor share issue to get Speqta to profitability.

We assume Speqta needs an additional SEK 25m in H2 2024 before reaching profitability. We apply a 40% discount to our pre-share issue Base Case of SEK 16.2m, assuming a share issue at a price of SEK 9.7, resulting in a modest dilution of about 10%.

Note that Speqta has a temporary respite for tax payment from Skatteverket of SEK 22.1m, which is likely to be able to extend until H2 2025. We do assume Speqta will be able to solve that by adding debt, as it is close to profitability in 2025 in our Base Case forecasts.

While SEK15 implies a ~3.5x sales 2024e valuation multiple (in line with the average but above the median), today’s Speqta combines the fast-growing BrightBid, deserving a rather higher multiple and Bidbrain, which is more or less pre-revenue. Thus, an insignificant part of the business is still in an early phase, where EV/S has low relevance. Also, according to our forecast, Speqta is among the fastest-growing companies in the listed Nordic SaaS space. Unlike the other companies where analysts expect very high growth, BrightBid is currently running at even higher growth rates.

Investment thesis

Case

Adtech SaaS solutions target key markets

Following several divestments and the acquistion of BrightBid, Speqta has become a refined and focused AdTech company, investing in R&D and sales & marketing in its AdTech SaaS solutions. The software helps e-commerce companies monitor and improve their return on advertising spending on Google Shopping and text ads on various search engines. While still in an early phase regrading Google Shopping, the market is huge, and SaaS solutions are highly scalable. Thus, the potential profit generation in Bidbrain is significant. BrightBid, focused on text ads, targets a huge market as well and has a strong growth track record so far.

Evidence

Huge market and positive feedback support significant potential.

Google holds an ~70% market share in ad spending, and 65% of the spending through Google targets Google shopping. Thus, as an AdTech company, it makes sense to focus on Google Shopping. There are currently about 10-25 million e-commerce stores worldwide and 1 million in Europe, which is Bidbrain’s focus. Thus, the market is vast. While Bidbrain is in an early phase, channel checks and customer feedback are positive, highlighting data, analytics, and agility as key advantages. BrightBid has a similar opportunity targeting text ads for various search engines. The company has a track record of strong growth and has just started its internationalization.

Challenge

Customer acquisitions are typically costly.

For most early-stage SaaS businesses acquiring customers is costly, and due to the SaaS model, revenues are collected over time. Thus, along with continued investments in R&D, significant spending on customer acquisitions is likely necessary to reach critical mass.

Challenge

Huge market often equals huge competition.

A huge multinational market is often a double-edged sword. While it gives the opportunities for numerous years of high sales growth, it also tends to attract high-level competition. Thus, more prominent players with significantly bigger coffins than Speqta, could enter the market. However, Speqta has an up and running solution receiving solid customer feedback. Also, Speqta focuses on the Nordic market alongside some larger European markets.

Valuation

Base Case SEK 15

While SEK19 implies 3.5x sales 2024e valuation multiple, today’s Speqta combines the fast-growing BrightBid, deserving a rather high multiple and Bidbrain, which is more or less pre-revenue. Thus, an insignificant part of the business is still in an early phase, where EV/S has low relevance. Also, according to our forecast, Speqta is among the fastest-growing companies in the listed Nordic SaaS space. Unlike the other company where analysts expect very high growth, BirghtBid is currently running at even higher growth rates.

Quality Rating

People: 4

Speqta's receives an above average rating for management. While its track record in Speqta has been mixed historically, it managed to realize significant value in the divestments following the strategic review. Also, management and board have deep knowledge within digital marketing. The board and some key managers have substantial shareholdings.

Business: 3

Speqta receives an average rating for Business for several reasons. It has potential for recurring and scalable revenues. It targets a large market with significant growth potential. The offering helps its customer to improve their profitability. On the other hand, Speqta’s rating is lowered due to the main product, Bidbrain, being in an early phase, where the strengths of its value proposition are yet to be seen.

Financials: 1

Speqta receives a rather low rating for Financials. Although, it has a solid net cash position, its operations are cash flow negative. However, if the investments in Bidbrain pays off, Speqta has a good chance of becoming highly profitable going forward, resulting in a higher Financials rating.

Financials

Income statement
SEKm20222023e2024e2025e2026e
Revenues27.362.8103.1143.5187.4
Cost of Revenue8.79.520.421.528.1
Operating Expenses46.097.3108.8122.8142.2
EBITDA-27.3-44.0-26.0-0.8117.1
Depreciation0.080.480.240.200.37
Amortizations0.685.511.311.612.2
EBIT-28.7-54.7-45.7-20.7-3.6
Shares in Associates0.000.000.000.000.00
Interest Expenses-1.7-1.8-0.11-0.11-0.11
Net Financial Items1.71.80.110.110.11
EBT-30.4-56.5-45.8-20.8-3.7
Income Tax Expenses0.110.750.000.000.00
Net Income-30.3-55.7-45.8-20.8-3.7
Balance sheet
Assets
Non-current assets
SEKm20222023e2024e2025e2026e
Property, Plant and Equipment (Net)0.130.170.100.190.19
Goodwill0.0033.333.333.333.3
Intangible Assets3.777.480.784.489.7
Right-of-Use Assets7.76.86.86.86.8
Other Non-Current Assets0.190.590.590.590.59
Total Non-Current Assets11.8118.3121.5125.2130.6
Current assets
SEKm20222023e2024e2025e2026e
Inventories0.000.000.000.000.00
Accounts Receivable13.418.936.150.265.6
Other Current Assets0.000.000.000.000.00
Cash Equivalents8.524.815.63.17.3
Total Current Assets22.043.751.753.372.9
Total Assets33.7162.0173.1178.5203.4
Equity and Liabilities
Equity
SEKm20222023e2024e2025e2026e
Non Controlling Interest0.000.000.000.000.00
Shareholder's Equity6.183.662.841.938.3
Non-current liabilities
SEKm20222023e2024e2025e2026e
Long Term Debt0.000.000.000.000.00
Long Term Lease Liabilities5.54.94.94.94.9
Other Long Term Liabilities0.0010.910.910.910.9
Total Non-Current Liabilities5.515.815.815.815.8
Current liabilities
SEKm20222023e2024e2025e2026e
Short Term Debt0.002.22.22.22.2
Short Term Lease Liabilities2.63.23.23.23.2
Accounts Payable19.535.167.093.3121.8
Other Current Liabilities0.0022.122.122.122.1
Total Current Liabilities22.162.794.6120.8149.4
Total Liabilities and Equity33.7162.0173.1178.5203.4
Cash flow
SEKm20222023e2024e2025e2026e
Operating Cash Flow-27.5-33.1-11.411.230.2
Investing Cash Flow-3.5-7.6-14.8-15.6-17.8
Financing Cash Flow31.215.916.9-8.1-8.1

Rating definitions

The team

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Contents

Review of Q3 2023

ARR: Strong Momentum in BrightBid Continues

Sales: Strong Growth in Recurring Revenues

OPEX, Profitability and Cash

New Feature Connecting Amazon and Google Shopping

Financial Forecasts

Valuation

Investment thesis

Quality Rating

Financials

Rating definitions

The team

Download article