Sozap: Back to growth

Research Update

2024-02-16

07:25

Redeye updates its estimates following Sozap’s Q4 report. The Q4 figures surpassed expectations in terms of sales primarily driven by the launch of Questopia.

AH

Anton Hoof

Q4 results – Solid growth

As expected, Q4 marked a transformative quarter with an uptick in sales and UA spending with the launch of Questopia. Net sales came in at SEK4.7m for the quarter, representing a y/y growth of 34% and 50% q/q, above our estimate of SEK4.2m. However, UA spending came also in higher than expected, resulting in an EBITDA of SEK-1.6m and EBIT of SEK-3.4m, lower than our estimates of SEK-0.9m respective SEK-2.5m.

Impressive KPIs from Questopia

The highlight of the quarter is the launch of Questopia which also was the primary reason behind the impressive q/q growth of 50%. Early KPIs seem promising, where accumulated sales from the game consistently surpass accumulated UA throughout the quarter. The management also expressed confidence in extending UA spend, which is encouraging.

Valuation

Following the Q4 figures, we make limited revisions to our estimates, increasing 2024e sales by 6%, driven by stronger sales in the quarter, while leaving sales for 2025e-2026e unchanged. We have also considered further dilution in our valuation scenarios, negatively impacting our fair value range and base case. Our new base case stands at SEK7 (SEK8), and the fair value range is SEK1-15 (SEK1.5-16).

Key financials

SEKm202220232024e2025e2026e
Revenues29.429.334.043.050.6
Revenue Growth9.4%-0.3%16.4%26.3%17.7%
EBITDA-2.7-3.05.410.013.8
EBIT-14.3-9.0-0.493.15.7
EBIT Margin-86.0%-60.0%-2.3%10.5%16.0%
Net Income-14.3-8.9-0.612.58.5
EV/Revenue2.01.41.71.41.2
EV/EBITDA-21.7-13.210.66.24.2
EV/EBIT-4.1-4.5-11620.010.4

Fourth Quarter – Higher sales than expected

As expected, Q4 marked a transformative quarter with an uptick in sales and UA spending with the launch of Questopia. Net sales came in at SEK4.7m for the quarter, representing a y/y growth of 34% and 50% q/q, above our estimate of SEK4.2m. The deviation is primarily attributed to higher ARPDAU (average revenue per daily active user), which came in 34% higher than expected.

In terms of profitability, Sozap reported an EBITDA of SEK-1.6m and EBIT of SEK-3.4m, which is lower than our estimates of SEK-0.9m and SEK-2.5m, respectively. Higher UA mainly explains the deviation, while personnel costs came in lower than expected. Cash flow from operation came in at SEK-2.3m, negatively affected by changes in working capital of SEK-0.8m. The cash position at the end of the quarter was SEK6.3m.

Sozap: Forecast deviations
0.000.000.000.000.00ActualEstimate
SEKmQ3 22Q4 22Q1 23Q2 23Q3 23Q4 23Q4 23Diff (%)
Net sales3.93.53.33.83.24.74.212%
Growth YoY (%)-11%-3%-29%-16%-20%34%19%15pp
EBITDA0.6-0.9-0.6-0.7-0.1-1.6-0.9-82%
EBITDA (%)15%-26%-19%-18%-5%-33%-21%-13pp
D&A-1.4-4.1-1.3-1.4-1.4-1.8-1.6-12%
EBIT-0.8-5.0-1.9-2.1-1.6-3.4-2.5-36%
EBIT (%)-21%-141%-58%-54%-51%-72%-60%-13pp
Net finance0.00.00.00.00.00.00.0na
PTP-0.8-5.0-1.9-2.1-1.6-3.4-2.5-35%
Net income-0.8-5.0-1.9-2.1-1.6-3.4-2.5-35%
Source: Redeye (estimates), company data (historicals)

ARPDAU (average revenue by daily active users) came in at USD0.089, 34% higher than our estimate of USD0.066, and DAU (daily active users) landed at 58,000, 5% higher than our estimates of 55,000.

Sozap KPIs: Forecast deviations
0.000.000.000.000.000.00Actual
SEKmQ3 22Q4 22Q1 23Q2 23Q3 23Q4 23Q4 23EDiff
ARPDAU (USD)0.0570.0600.0530.0590.0750.0890.06634%
DAU ('000)69,33360,00061,00053,00051,00058,00055,0005%
MAU ('000)995,000995,000995,000995,000995,000885,000
DAU/MAU (%)7.0%6.0%6.1%5.3%5.1%6.6%
Source: Redeye (estimates), company data (historicals)

The report also provided additional information regarding the UA spending and accumulated revenues for Questopia, indicating a solid ROAS (return on ad spend), which is encouraging. Additionally, it is evident that Sozap has maintained its lower UA spending in Armed Heist to mitigate the UA push in Questopia during the quarter. Furthermore, it is noteworthy that Voodoo continues to assess Questopia's performance in China, potentially serving as a positive trigger if the game gains traction.

Sales - Q Dark
Sales - R12m Dark

ARPDAU and MAU

Looking at ARPDAU (average revenue per daily active users) and MAU (monthly active users), we can see an uptick in both, especially in ARPDAU, which grew 48% y/y and 19% q/q.

ARPDAU - Dark
MAU - Dark

Game portfolio

Since our initiation report, Sozap has streamlined its game portfolio from seven games to three. We believe the reduced portfolio is a positive development as it enables Sozap to focus its resources and attention on its most promising game titles. Given the importance of achieving a healthy return on investment for the new games, we believe that it is essential to concentrate resources on the company's best ideas, rather than spreading them across multiple titles.

Growth drivers

Upcoming game releases

The main growth driver in the coming quarters is new game releases. This is also the most important, as the company needs to diversify its revenue stream to more games. At the beginning of the launch phase, the primary focus lies on achieving strong user retention and a quick payback window from user acquisition, which are crucial indicators of success.

Fishing Tour

As mentioned in our earlier research updates, we are especially excited about Fishing Tour, and the game was globally soft-launched during the quarter. According to the company, both retention rates and conversion to paying customers surpass Questopia and Armed Heist. For instance, the retention rate after 30 days is approximately 19%, compared to 14% in Armed Heist and 7% in Questopia. Sozap intends to continue developing the game before scaling up user acquisition. We believe it would be positive news if Sozap were to secure a third-party publisher or other financing solution to support the upcoming UA for the game. This would also mitigate the necessity of bringing in additional capital to support the growth, a possibility the company mentioned in the report.

In our initiation report, we demonstrated the potential outcome of the game by looking at Fishing Clash, a similar fishing game from Ten Square Games. Fishing Clash has 50+ million downloads on Google Play Store. Assuming Fishing Tour achieves 5% of Fishing Clash’s MAU in 2024 (135,000) and 10% of its ARPU (Average Revenue Per User) (SEK0.1), the game will generate revenues of SEK3.7m in 2024. Looking at 2027 and assuming Fishing Tour reaches 20% of Fishing Clash’s current MAU (405,000) and 50% of its ARPU (SEK0.4), there is a potential for the game to generate revenues of SEK74m in 2027. An ARPDAU of SEK0.4 does not appear unrealistic as this is relatively low compared to similar games. Although the assumptions in the table below can look conservative, the game is not even in global launch yet, so there is considerable uncertainty about the outcome. This implies a high-risk premium. We are thus more conservative in our estimates. It is also worth highlighting that since we started to track Fishing Clash, the game has had a tough period with lower MAU and ARPU.

Fishing Tour Potential
2024202520262027
MAU (1000)135270405540
% of Ten Square (MAU) per Q3 235%10%15%20%
ARPU (Monthly, SEK)2.35.78.011.4
% of Ten Square (ARPU) per Q3 2310%25%35%50%
ARPDAU (SEK)0.10.20.30.4
Revenue per Month (SEK)307,6211,538,1043,230,0186,152,414
Revenue per Year (SEK)3,691,44918,457,24338,760,21173,828,973

Questopia

The highlight of the quarter is the launch of Questopia. According to data from Appmagic, it is evident that Sozap started scaling up UA at the end of Q3/beginning of Q4. The launch of Questopia is also the primary reason behind the impressive q/q growth of 50%. However, to evaluate the launch, we also have to take the UA spending into consideration. In the report, the company presented accumulated sales and UA spend for the game, revealing an impressively high ROAS (return on ad spend), where accumulated sales consistently surpass accumulated UA throughout the entire quarter. The management also expressed confidence in extending UA spend, which is encouraging. Furthermore, it is noteworthy that Voodoo continues to assess Questopia's performance in China, potentially serving as a positive trigger if the game gains traction. Although the game appears to perform well on a small scale, it is important for the game to maintain healthy ROAS levels despite increased UA spending.

Estimate Changes

Following the Q4 figures, we make limited revisions to our estimates. We increase 2024e sales by 6%, driven by stronger sales in the quarter while leaving sales for 2025e-2026e unchanged. Additionally, we are making some upward adjustments to costs in 2024e, as we expect somewhat higher UA spend. However, the full effect of the cost-reduction program is still not visible in the P&L, and we expect the program somewhat to offset increased UA spending in the upcoming quarters. Overall, we are taking down EBIT by SEK2m for 2024e and SEK1.3m for 2025e.

Estimate revisions
New estimatesOld estimatesDifference %
2024E2025E2026E2024E2025E2026E2024E2025E2026E
Net Sales21.829.535.421.329.535.42%0%0%
Growth57%35%20%54%38%20%0pp0pp0pp
Work for own use11.412.615.211.112.615.22%0%0%
Other income0.90.90.02.32.30.0-61%-61%na
Total revenues34.043.050.634.744.450.6-2%-3%0%
Other services-2.1-2.7-3.2-2.1-2.7-3.2-3%0%0%
Personnel costs-9.1-13.1-14.2-10.7-13.2-14.2-15%-1%0%
Other external costs-17.5-17.3-19.5-14.0-17.3-19.525%0%0%
Other operating costs0.00.00.00.00.00.0nanana
D&A-5.9-6.9-8.1-6.4-6.9-8.1-8%0%0%
Total Operating Expenses-34.5-39.9-45.0-33.2-40.1-45.04%0%0%
EBIT-0.53.15.71.54.45.7-133%-29%0%
EBIT margin-2%10%16%7%15%16%-1pp0pp0pp
Net income-0.62.54.51.33.54.5-148%-29%0%
Source: Redeye Research

Financial Forecast

Income Statement
SEKm20222023Q1 2024EQ2 2024EQ3 2024EQ4 2024E2024E2025E2026E
Net Sales16.613.95.05.35.56.021.829.535.4
Work for own use12.013.32.82.92.82.911.412.615.2
Other income0.81.00.20.20.20.20.90.90.0
Total Operating Income29.428.18.08.48.59.234.043.050.6
Other services-0.4-1.5-0.5-0.5-0.5-0.6-2.1-2.7-3.2
Personnel costs-15.3-13.3-2.4-2.2-2.2-2.3-9.1-13.1-14.2
Other external costs-15.5-16.7-4.5-4.5-4.0-4.5-17.5-17.3-19.5
Other operating costs-0.9-0.70.00.00.00.00.00.00.0
D&A-11.6-5.9-1.5-1.4-1.4-1.6-5.9-6.9-8.1
Total Operating Expenses-43.6-38.2-8.9-8.6-8.2-8.9-34.5-39.9-45.0
Operating Profit-14.3-10.1-0.9-0.10.30.2-0.53.15.7
Tax-0.10.00.00.0-0.10.0-0.1-0.6-1.1
Net Profit-14.3-10.1-0.9-0.10.30.2-0.62.54.5
Source: Redeye Research

Valuation

We apply a WACC of 13% in all DCF scenarios, derived from Redeye’s Rating model, and we use a tax rate of 20.6%. The discount analysis extends to 2036E. We take a cautious approach and estimate a capital injection of SEK10m in our scenarios. Below, we summarize the key financial assumptions for the scenarios.

Assumptions, fair value range
Bear CaseBase caseBull Case
Value per share, SEK1.07.015.0
Sales CAGR 2024-202816%12%17%
Total Sales 2028, SEKm3553106
Avg EBIT margin 2024-20384%17%17%
Terminal EBIT Margin15%25%30%
WACC13.0%13.0%13.0%
Terminal growth2%2%2%
Source: Redeye Research

Investment thesis

Case

An agile gaming studio with significant potential

Sozap’s strategy of developing high-potential, free-to-play mobile games with limited resources creates an enticing case with significant potential. By focusing on proven game mechanics and adopting an MVP (minimum viable product) strategy, the company reduces its development risk while allowing itself to have several game projects alive simultaneously.

Evidence

Armed Heist demonstrates Sozap’s capabilities

Armed Heist, the company’s first game, has showcased Sozap’s ability to develop good games on limited resources. The game was developed by 11 people and has racked up 25+ million downloads. If Sozap manages to develop a new hit and can prove Armed Heist was not a one-off, we believe the perception of the company will change, supporting the share price.

Challenge

The success of Armed Heist has not been replicated yet

So far, Sozap has not managed to replicate its success with Armed Heist. To change the perception of the company, we believe Sozap must develop further successful games. Until then, the company is dependent on Armed Heist alone, which increases the risk in the case. If none of the games in its pipeline meets management’s expectations, confidence among the developers will probably take a hit, harming the company.

Challenge

Limited financial muscle

Sozap is still an immature company with limited financial headroom. This restricts it in both UA (user acquisitions) and how long the company can operate without additional capital. There is a clear risk of a further capital injection need, which would dilute outstanding shares.

Valuation

We see a healthy upside at current levels

Based on our DCF valuation, we see a fair value of SEK7 for Sozap. Our fair value range of SEK1-15 reflects the uncertainty in the case, which depends on upcoming game releases and increased ARPDAU. To justify our Base Case, Sozap must accelerate its growth rate and succeed with some of its game releases. We also believe Sozap will achieve a higher valuation if it broadens its game portfolio and diversifies its revenue stream across more games.

Quality Rating

People: 3

The company’s founder, Rade Prokopovic, has been CEO since 2019 and owns approximately 25% of the outstanding shares. This is encouraging as it means his interests should be aligned with those of shareholders. He also shows a long-term visionary view that should encourage the company to focus on developing good games for the long term. The company has only been listed since 2021, and to score higher in this rating, we need more history to see how the management team executes its strategy.

Business: 2

Sozap operates in a highly competitive market where acquiring players and becoming profitable are not easy tasks. The company is also currently dependent on a few games, the largest of which (Armed Heist) corresponds to a vast majority of total net sales. To score higher in this rating, the company must prove it can develop more profitable games. 

Financials: 1

The company suffers from losses and lacks a history for its financials, making its financial characteristics hard to assess. Sozap needs to report more quarters to prove its financial capabilities before scoring higher in Redeye’s model.

Financials

Income statement
SEKm202220232024e2025e2026e
Revenues29.429.334.043.050.6
Cost of Revenue-12.4-12.8-10.2-10.9-12.0
Operating Expenses31.730.826.630.433.6
EBITDA-2.7-3.05.410.013.8
Depreciation0.580.300.290.350.71
Amortizations11.05.65.66.67.4
EBIT-14.3-9.0-0.493.15.7
Shares in Associates0.000.000.000.000.00
Interest Expenses0.010.000.000.000.00
Net Financial Items0.000.030.000.000.00
EBT-14.3-8.9-0.493.15.7
Income Tax Expenses0.070.040.110.641.1
Net Income-14.3-8.9-0.612.58.5

Rating definitions

The team

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