Sozap: Back to growth
Research Update
2024-02-16
07:25
Redeye updates its estimates following Sozap’s Q4 report. The Q4 figures surpassed expectations in terms of sales primarily driven by the launch of Questopia.
AH
Anton Hoof
As expected, Q4 marked a transformative quarter with an uptick in sales and UA spending with the launch of Questopia. Net sales came in at SEK4.7m for the quarter, representing a y/y growth of 34% and 50% q/q, above our estimate of SEK4.2m. However, UA spending came also in higher than expected, resulting in an EBITDA of SEK-1.6m and EBIT of SEK-3.4m, lower than our estimates of SEK-0.9m respective SEK-2.5m.
The highlight of the quarter is the launch of Questopia which also was the primary reason behind the impressive q/q growth of 50%. Early KPIs seem promising, where accumulated sales from the game consistently surpass accumulated UA throughout the quarter. The management also expressed confidence in extending UA spend, which is encouraging.
Following the Q4 figures, we make limited revisions to our estimates, increasing 2024e sales by 6%, driven by stronger sales in the quarter, while leaving sales for 2025e-2026e unchanged. We have also considered further dilution in our valuation scenarios, negatively impacting our fair value range and base case. Our new base case stands at SEK7 (SEK8), and the fair value range is SEK1-15 (SEK1.5-16).
SEKm | 2022 | 2023 | 2024e | 2025e | 2026e |
Revenues | 29.4 | 29.3 | 34.0 | 43.0 | 50.6 |
Revenue Growth | 9.4% | -0.3% | 16.4% | 26.3% | 17.7% |
EBITDA | -2.7 | -3.0 | 5.4 | 10.0 | 13.8 |
EBIT | -14.3 | -9.0 | -0.49 | 3.1 | 5.7 |
EBIT Margin | -86.0% | -60.0% | -2.3% | 10.5% | 16.0% |
Net Income | -14.3 | -8.9 | -0.61 | 2.5 | 8.5 |
EV/Revenue | 2.0 | 1.4 | 1.7 | 1.4 | 1.2 |
EV/EBITDA | -21.7 | -13.2 | 10.6 | 6.2 | 4.2 |
EV/EBIT | -4.1 | -4.5 | -116 | 20.0 | 10.4 |
As expected, Q4 marked a transformative quarter with an uptick in sales and UA spending with the launch of Questopia. Net sales came in at SEK4.7m for the quarter, representing a y/y growth of 34% and 50% q/q, above our estimate of SEK4.2m. The deviation is primarily attributed to higher ARPDAU (average revenue per daily active user), which came in 34% higher than expected.
In terms of profitability, Sozap reported an EBITDA of SEK-1.6m and EBIT of SEK-3.4m, which is lower than our estimates of SEK-0.9m and SEK-2.5m, respectively. Higher UA mainly explains the deviation, while personnel costs came in lower than expected. Cash flow from operation came in at SEK-2.3m, negatively affected by changes in working capital of SEK-0.8m. The cash position at the end of the quarter was SEK6.3m.
Sozap: Forecast deviations | |||||||||
0.00 | 0.00 | 0.00 | 0.00 | 0.00 | Actual | Estimate | |||
SEKm | Q3 22 | Q4 22 | Q1 23 | Q2 23 | Q3 23 | Q4 23 | Q4 23 | Diff (%) | |
Net sales | 3.9 | 3.5 | 3.3 | 3.8 | 3.2 | 4.7 | 4.2 | 12% | |
Growth YoY (%) | -11% | -3% | -29% | -16% | -20% | 34% | 19% | 15pp | |
EBITDA | 0.6 | -0.9 | -0.6 | -0.7 | -0.1 | -1.6 | -0.9 | -82% | |
EBITDA (%) | 15% | -26% | -19% | -18% | -5% | -33% | -21% | -13pp | |
D&A | -1.4 | -4.1 | -1.3 | -1.4 | -1.4 | -1.8 | -1.6 | -12% | |
EBIT | -0.8 | -5.0 | -1.9 | -2.1 | -1.6 | -3.4 | -2.5 | -36% | |
EBIT (%) | -21% | -141% | -58% | -54% | -51% | -72% | -60% | -13pp | |
Net finance | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | na | |
PTP | -0.8 | -5.0 | -1.9 | -2.1 | -1.6 | -3.4 | -2.5 | -35% | |
Net income | -0.8 | -5.0 | -1.9 | -2.1 | -1.6 | -3.4 | -2.5 | -35% | |
Source: Redeye (estimates), company data (historicals) |
ARPDAU (average revenue by daily active users) came in at USD0.089, 34% higher than our estimate of USD0.066, and DAU (daily active users) landed at 58,000, 5% higher than our estimates of 55,000.
Sozap KPIs: Forecast deviations | |||||||||
0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | Actual | |||
SEKm | Q3 22 | Q4 22 | Q1 23 | Q2 23 | Q3 23 | Q4 23 | Q4 23E | Diff | |
ARPDAU (USD) | 0.057 | 0.060 | 0.053 | 0.059 | 0.075 | 0.089 | 0.066 | 34% | |
DAU ('000) | 69,333 | 60,000 | 61,000 | 53,000 | 51,000 | 58,000 | 55,000 | 5% | |
MAU ('000) | 995,000 | 995,000 | 995,000 | 995,000 | 995,000 | 885,000 | |||
DAU/MAU (%) | 7.0% | 6.0% | 6.1% | 5.3% | 5.1% | 6.6% | |||
Source: Redeye (estimates), company data (historicals) |
The report also provided additional information regarding the UA spending and accumulated revenues for Questopia, indicating a solid ROAS (return on ad spend), which is encouraging. Additionally, it is evident that Sozap has maintained its lower UA spending in Armed Heist to mitigate the UA push in Questopia during the quarter. Furthermore, it is noteworthy that Voodoo continues to assess Questopia's performance in China, potentially serving as a positive trigger if the game gains traction.
Looking at ARPDAU (average revenue per daily active users) and MAU (monthly active users), we can see an uptick in both, especially in ARPDAU, which grew 48% y/y and 19% q/q.
Since our initiation report, Sozap has streamlined its game portfolio from seven games to three. We believe the reduced portfolio is a positive development as it enables Sozap to focus its resources and attention on its most promising game titles. Given the importance of achieving a healthy return on investment for the new games, we believe that it is essential to concentrate resources on the company's best ideas, rather than spreading them across multiple titles.
The main growth driver in the coming quarters is new game releases. This is also the most important, as the company needs to diversify its revenue stream to more games. At the beginning of the launch phase, the primary focus lies on achieving strong user retention and a quick payback window from user acquisition, which are crucial indicators of success.
As mentioned in our earlier research updates, we are especially excited about Fishing Tour, and the game was globally soft-launched during the quarter. According to the company, both retention rates and conversion to paying customers surpass Questopia and Armed Heist. For instance, the retention rate after 30 days is approximately 19%, compared to 14% in Armed Heist and 7% in Questopia. Sozap intends to continue developing the game before scaling up user acquisition. We believe it would be positive news if Sozap were to secure a third-party publisher or other financing solution to support the upcoming UA for the game. This would also mitigate the necessity of bringing in additional capital to support the growth, a possibility the company mentioned in the report.
In our initiation report, we demonstrated the potential outcome of the game by looking at Fishing Clash, a similar fishing game from Ten Square Games. Fishing Clash has 50+ million downloads on Google Play Store. Assuming Fishing Tour achieves 5% of Fishing Clash’s MAU in 2024 (135,000) and 10% of its ARPU (Average Revenue Per User) (SEK0.1), the game will generate revenues of SEK3.7m in 2024. Looking at 2027 and assuming Fishing Tour reaches 20% of Fishing Clash’s current MAU (405,000) and 50% of its ARPU (SEK0.4), there is a potential for the game to generate revenues of SEK74m in 2027. An ARPDAU of SEK0.4 does not appear unrealistic as this is relatively low compared to similar games. Although the assumptions in the table below can look conservative, the game is not even in global launch yet, so there is considerable uncertainty about the outcome. This implies a high-risk premium. We are thus more conservative in our estimates. It is also worth highlighting that since we started to track Fishing Clash, the game has had a tough period with lower MAU and ARPU.
Fishing Tour Potential | |||||
2024 | 2025 | 2026 | 2027 | ||
MAU (1000) | 135 | 270 | 405 | 540 | |
% of Ten Square (MAU) per Q3 23 | 5% | 10% | 15% | 20% | |
ARPU (Monthly, SEK) | 2.3 | 5.7 | 8.0 | 11.4 | |
% of Ten Square (ARPU) per Q3 23 | 10% | 25% | 35% | 50% | |
ARPDAU (SEK) | 0.1 | 0.2 | 0.3 | 0.4 | |
Revenue per Month (SEK) | 307,621 | 1,538,104 | 3,230,018 | 6,152,414 | |
Revenue per Year (SEK) | 3,691,449 | 18,457,243 | 38,760,211 | 73,828,973 | |
The highlight of the quarter is the launch of Questopia. According to data from Appmagic, it is evident that Sozap started scaling up UA at the end of Q3/beginning of Q4. The launch of Questopia is also the primary reason behind the impressive q/q growth of 50%. However, to evaluate the launch, we also have to take the UA spending into consideration. In the report, the company presented accumulated sales and UA spend for the game, revealing an impressively high ROAS (return on ad spend), where accumulated sales consistently surpass accumulated UA throughout the entire quarter. The management also expressed confidence in extending UA spend, which is encouraging. Furthermore, it is noteworthy that Voodoo continues to assess Questopia's performance in China, potentially serving as a positive trigger if the game gains traction. Although the game appears to perform well on a small scale, it is important for the game to maintain healthy ROAS levels despite increased UA spending.
Following the Q4 figures, we make limited revisions to our estimates. We increase 2024e sales by 6%, driven by stronger sales in the quarter while leaving sales for 2025e-2026e unchanged. Additionally, we are making some upward adjustments to costs in 2024e, as we expect somewhat higher UA spend. However, the full effect of the cost-reduction program is still not visible in the P&L, and we expect the program somewhat to offset increased UA spending in the upcoming quarters. Overall, we are taking down EBIT by SEK2m for 2024e and SEK1.3m for 2025e.
Estimate revisions | ||||||||||||
New estimates | Old estimates | Difference % | ||||||||||
2024E | 2025E | 2026E | 2024E | 2025E | 2026E | 2024E | 2025E | 2026E | ||||
Net Sales | 21.8 | 29.5 | 35.4 | 21.3 | 29.5 | 35.4 | 2% | 0% | 0% | |||
Growth | 57% | 35% | 20% | 54% | 38% | 20% | 0pp | 0pp | 0pp | |||
Work for own use | 11.4 | 12.6 | 15.2 | 11.1 | 12.6 | 15.2 | 2% | 0% | 0% | |||
Other income | 0.9 | 0.9 | 0.0 | 2.3 | 2.3 | 0.0 | -61% | -61% | na | |||
Total revenues | 34.0 | 43.0 | 50.6 | 34.7 | 44.4 | 50.6 | -2% | -3% | 0% | |||
Other services | -2.1 | -2.7 | -3.2 | -2.1 | -2.7 | -3.2 | -3% | 0% | 0% | |||
Personnel costs | -9.1 | -13.1 | -14.2 | -10.7 | -13.2 | -14.2 | -15% | -1% | 0% | |||
Other external costs | -17.5 | -17.3 | -19.5 | -14.0 | -17.3 | -19.5 | 25% | 0% | 0% | |||
Other operating costs | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | na | na | na | |||
D&A | -5.9 | -6.9 | -8.1 | -6.4 | -6.9 | -8.1 | -8% | 0% | 0% | |||
Total Operating Expenses | -34.5 | -39.9 | -45.0 | -33.2 | -40.1 | -45.0 | 4% | 0% | 0% | |||
EBIT | -0.5 | 3.1 | 5.7 | 1.5 | 4.4 | 5.7 | -133% | -29% | 0% | |||
EBIT margin | -2% | 10% | 16% | 7% | 15% | 16% | -1pp | 0pp | 0pp | |||
Net income | -0.6 | 2.5 | 4.5 | 1.3 | 3.5 | 4.5 | -148% | -29% | 0% | |||
Source: Redeye Research |
Income Statement | ||||||||||
SEKm | 2022 | 2023 | Q1 2024E | Q2 2024E | Q3 2024E | Q4 2024E | 2024E | 2025E | 2026E | |
Net Sales | 16.6 | 13.9 | 5.0 | 5.3 | 5.5 | 6.0 | 21.8 | 29.5 | 35.4 | |
Work for own use | 12.0 | 13.3 | 2.8 | 2.9 | 2.8 | 2.9 | 11.4 | 12.6 | 15.2 | |
Other income | 0.8 | 1.0 | 0.2 | 0.2 | 0.2 | 0.2 | 0.9 | 0.9 | 0.0 | |
Total Operating Income | 29.4 | 28.1 | 8.0 | 8.4 | 8.5 | 9.2 | 34.0 | 43.0 | 50.6 | |
Other services | -0.4 | -1.5 | -0.5 | -0.5 | -0.5 | -0.6 | -2.1 | -2.7 | -3.2 | |
Personnel costs | -15.3 | -13.3 | -2.4 | -2.2 | -2.2 | -2.3 | -9.1 | -13.1 | -14.2 | |
Other external costs | -15.5 | -16.7 | -4.5 | -4.5 | -4.0 | -4.5 | -17.5 | -17.3 | -19.5 | |
Other operating costs | -0.9 | -0.7 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | |
D&A | -11.6 | -5.9 | -1.5 | -1.4 | -1.4 | -1.6 | -5.9 | -6.9 | -8.1 | |
Total Operating Expenses | -43.6 | -38.2 | -8.9 | -8.6 | -8.2 | -8.9 | -34.5 | -39.9 | -45.0 | |
Operating Profit | -14.3 | -10.1 | -0.9 | -0.1 | 0.3 | 0.2 | -0.5 | 3.1 | 5.7 | |
Tax | -0.1 | 0.0 | 0.0 | 0.0 | -0.1 | 0.0 | -0.1 | -0.6 | -1.1 | |
Net Profit | -14.3 | -10.1 | -0.9 | -0.1 | 0.3 | 0.2 | -0.6 | 2.5 | 4.5 | |
Source: Redeye Research |
We apply a WACC of 13% in all DCF scenarios, derived from Redeye’s Rating model, and we use a tax rate of 20.6%. The discount analysis extends to 2036E. We take a cautious approach and estimate a capital injection of SEK10m in our scenarios. Below, we summarize the key financial assumptions for the scenarios.
Assumptions, fair value range | |||||
Bear Case | Base case | Bull Case | |||
Value per share, SEK | 1.0 | 7.0 | 15.0 | ||
Sales CAGR 2024-2028 | 16% | 12% | 17% | ||
Total Sales 2028, SEKm | 35 | 53 | 106 | ||
Avg EBIT margin 2024-2038 | 4% | 17% | 17% | ||
Terminal EBIT Margin | 15% | 25% | 30% | ||
WACC | 13.0% | 13.0% | 13.0% | ||
Terminal growth | 2% | 2% | 2% | ||
Source: Redeye Research |
Case
An agile gaming studio with significant potential
Evidence
Armed Heist demonstrates Sozap’s capabilities
Challenge
The success of Armed Heist has not been replicated yet
Challenge
Limited financial muscle
Valuation
We see a healthy upside at current levels
People: 3
The company’s founder, Rade Prokopovic, has been CEO since 2019 and owns approximately 25% of the outstanding shares. This is encouraging as it means his interests should be aligned with those of shareholders. He also shows a long-term visionary view that should encourage the company to focus on developing good games for the long term. The company has only been listed since 2021, and to score higher in this rating, we need more history to see how the management team executes its strategy.
Business: 2
Sozap operates in a highly competitive market where acquiring players and becoming profitable are not easy tasks. The company is also currently dependent on a few games, the largest of which (Armed Heist) corresponds to a vast majority of total net sales. To score higher in this rating, the company must prove it can develop more profitable games.
Financials: 1
The company suffers from losses and lacks a history for its financials, making its financial characteristics hard to assess. Sozap needs to report more quarters to prove its financial capabilities before scoring higher in Redeye’s model.
Income statement | |||||
SEKm | 2022 | 2023 | 2024e | 2025e | 2026e |
Revenues | 29.4 | 29.3 | 34.0 | 43.0 | 50.6 |
Cost of Revenue | -12.4 | -12.8 | -10.2 | -10.9 | -12.0 |
Operating Expenses | 31.7 | 30.8 | 26.6 | 30.4 | 33.6 |
EBITDA | -2.7 | -3.0 | 5.4 | 10.0 | 13.8 |
Depreciation | 0.58 | 0.30 | 0.29 | 0.35 | 0.71 |
Amortizations | 11.0 | 5.6 | 5.6 | 6.6 | 7.4 |
EBIT | -14.3 | -9.0 | -0.49 | 3.1 | 5.7 |
Shares in Associates | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 |
Interest Expenses | 0.01 | 0.00 | 0.00 | 0.00 | 0.00 |
Net Financial Items | 0.00 | 0.03 | 0.00 | 0.00 | 0.00 |
EBT | -14.3 | -8.9 | -0.49 | 3.1 | 5.7 |
Income Tax Expenses | 0.07 | 0.04 | 0.11 | 0.64 | 1.1 |
Net Income | -14.3 | -8.9 | -0.61 | 2.5 | 8.5 |
Disclosures and disclaimers