Hoylu Q4 Review: Directed Share Issue
Research Update
2024-02-05
07:05
Redeye returns with an update following Hoylu’s Q4 2023 report that missed our expectations across the board. Most notably, Hoylu posted significant churn in Agile segment, impacting the total ARR. Due to the downtick, we adjust the growth curve for the coming years. Still, we argue that Hoylu has solid growth prospects within its focus area construction, which continues to perform with stellar growth. Moreover, we are encouraged by Hoylu's directed share issue adding SEK14m at VWAP, adding a year of runway. We leave our fair value range unchanged.
OV
JS
FN
Oskar Vilhelmsson
Jacob Svensson
Fredrik Nilsson
Contents
Review of Q4 2023: Estimates versus Outcome
ARR development: Two steps forward - one step back
Sales: Missed expectations
Gross margin: Unfavorable customer mix
OPEX: Smaller increase
Profitability and financial position
Estimate Revisions: Decreased ARR forecast
Valuation
Investment thesis
Quality Rating
Financials
Rating definitions
The team
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Overall, we argue that Hoylu’s Q4 2023 report was on the weak side driven by lower-than-expected ARR while costs increased more than expected. ARR from Hoylu’s Agile tool decreased 41% y/y, i.,e dropping 7m sequentially, which mainly represents the deviation from our estimates. We understand that Hoylu has lost customers to competitors which impacted the Q4 figures. This resulted in a total ARR decline of 26% annualized q/q. On a positive note, the solid growth rate in the construction segment continues (112% y/y) despite the overall challenging industry conditions. Partly, we believe that it is explained by Hoylu’s possibilities to grow on existing (and large) construction clients which focuses on effectiveness.
We decrease our ARR forecasts by 14-10% for 2024e–2025e while we lower our gross margin driven by a more unfavorable product mix. We expect Hoylu’s ARR-SaaS segment to remain the primary growth driver, which gradually will improve the gross margin ahead. In addition, we raise our 2024e–2025e OPEX forecasts by c. 1% driven by a few more employees. All in all, this leads to a decreased EBIT forecast for the period which is mainly derived from lower sales levels. The changes push the expected breakeven point to 2025 from previously 2024. As such, we believe external financing challenges continue as the largest risk before the company reaches stable profitability, considering our current estimates, Hoylu’s cash burn, and current cash position. We thus anticipate a future share issue in our model.
Our changes to the financial forecast do not entail any change to our base case valuation. The directed share issue was at higher share price levels than we anticipated, however, the adjusted growth curve adds around SEK10m to the total financing need, and as such we added a new share issue in 2025. We argue for a Base Case of SEK1.8, with a Bear respectively Bull Cases of SEK0.5 and SEK7.5. The share trades in line with our base case, at low valuation multiples like 1.5-2x sales for 2024e-2025e and we believe that the company has become increasingly attractive from a risk perspective as the near term financing situation is settled. We expect the new cash to provide one year of runway.
SEKm | 2021 | 2022 | 2023 | 2024e | 2025e |
Revenues | 33.3 | 47.6 | 57.1 | 63.9 | 80.2 |
Revenue Growth | 14.2% | 43.0% | 19.9% | 11.9% | 25.5% |
EBITDA | -39.0 | -31.3 | -18.1 | -10.8 | 0.53 |
EBIT | -49.9 | -46.3 | -33.3 | -26.3 | -13.1 |
EBIT Margin | -150% | -97.2% | -58.3% | -41.2% | -16.3% |
Net Income | -52.3 | -49.6 | -32.2 | -28.3 | -15.1 |
EV/Sales | 37.8 | 12.5 | 1.6 | 1.7 | 1.6 |
EV/EBIT | -25.2 | -12.8 | -2.7 | -4.2 | -9.8 |
Net sales amounted to SEK15m (13m), corresponding to a 15% y/y growth, missing our expectations of 7%. Total ARR amounted to SEK 57.4m compared with SEK61.8m in Q3 2023, meaning a 26% annualized q/q decrease. This was c.13% below our expectations of SEK65.8m.
On a positive note, the solid growth rate in the construction segment continues (112% y/y) despite the overall challenging industry conditions. Partly, we believe that it is explained by Hoylu’s possibilities to grow on existing (and large) construction clients which focuses on effectiveness. On a weaker note, Hoylu’s Agile tool decreased 41% y/y, i.,e dropping 7m in ARR sequentially, which mainly represents the deviation from our estimates. We understand that Hoylu has lost a larger customer to competitors which impacted the Q4 figures.
ARR-SaaS (which includes Hoylu’s construction segment) amounted to SEK26.4m compared with SEK31.3m in Q3 2023, corresponding to a c49% annualized q/q decrease. This missed our expectations by 14%. ARR-Mobile products reached SEK31m versus SEK30.5m in Q3 2023, corresponding to c7% annualized q/q growth and 6% above our expectations of SEK29.1m.
The gross margin came in at 67% (66.6%), one pp. below our expectations of 68%.
Actual OPEX (development, sales, and administrative costs) amounted to a negative SEK16m (-13m), missing our expectations of negative SEK13.7m. All in all, EBITDA and EBIT amounted to negatives of SEK6m and SEK10m, respectively – missing our expectations driven by lower sales and higher costs. Furthermore, the cash position at the end of the quarter was SEK6.3m, compared with SEK9.1m in Q3 2023, we expect an additional need for a capital injection of around SEK20m in the near term.
Looking ahead, Hoylu remains optimistic about the growth potential in its construction segment in 2024, despite the current challenging market conditions. The company also highlights tougher competition and price pressure driven by competitors.
Hoylu: Estimates versus actuals | |||||
SEKm | Q4 23e | Q4 23a | Diff (%) | Q4 22 | Q3 23 |
Net sales | 16.1 | 15.1 | -7% | 13.1 | 15.1 |
Growth y/y (%) | 23.3% | 15.2% | 61.3% | 14.6% | |
ARR | 65.8 | 57.4 | -13% | 51.9 | 61.8 |
Annualised q/q growth (%) | 28.5% | -25.6% | 59.3% | 98.0% | |
Gross profit | 11.0 | 10.1 | -8% | 8.4 | 10.0 |
Gross margin (%) | 68.0% | 67.2% | 63.8% | 66.6% | |
Development, sales and administrative costs | -13.7 | -16.2 | 18% | -17.0 | -13.0 |
Growth y/y (%) | -19.2% | -4.6% | 6.7% | 0.1% | |
EBITDA | -2.7 | -6.1 | -122% | -8.6 | -3.0 |
EBITDA margin (%) | -17.0% | -40.4% | -66.0% | -19.9% | |
EBIT | -6.7 | -10.0 | -50% | -12.7 | -6.9 |
EBIT margin (%) | -10.2% | -17.4% | -24.4% | -11.1% | |
Source: Redeye Research (estimates), Hoylu (historical data) |
Q4 2023 ARR amounted to SEK57.4m compared with SEK61.8m in Q3 2023, which resulted in a 26% q/q annualized decrease. The negative ARR development was driven by a sequential churn of SEK7m in the Agile segment, leading to a decrease of 41% y/y. The company mentions growing competition and price pressure as reasons behind the significant drop in Q4 2023. Also, it's important to highlight that the company has allocated most of its growth resources toward the construction segment, which likely impacts the organic growth in the segment.
The construction segment continued to develop nicely seeing efforts bearing fruit, as the segment continued with stellar growth of 112% y/y. We believe that Hoylu’s construction segment is the most important for investors to keep track of, as management has stated it as its core business area. The reports offer low details on the underlying performance but we believe that the growth within construction derives from both new and existing customers, while the company aims to increase the average sales per project. Within the construction segment, we understand that the penetration rate on current customers is low, as an example Hoylu has several large construction companies using its platform in one to ten of its projects, with a potential of expanding its usage tenfold. We believe this offers attractive growth prospects at lower CAC, as the customer already is onboard.
The ARR from the mobile segment, (stemming from the Carnival Corporation & plc agreement) continued with stable development while beating our expectations somewhat, delivering an annualized q/q growth of 7%. The customer concentration risk remains high, while we are encouraged that the progress continues, most likely with considerable switching costs.
Source: Redeye Research, Hoylu
The ARR and its growth rate are among the most important metrics to follow in Hoylu. ARR is a leading indicator of SaaS revenue growth, the main driver of profit growth, and is thus essential to the investment case and Hoylu’s road to stable profitability.
Source: Redeye Research, Hoylu
Source: Redeye Research, Hoylu
Net sales amounted to SEK15m (13m), corresponding to a 15% y/y growth, missing our expectations of 7%. The sales came in below our expectations driven by churn in the Agile segment while the construction segment continues to perform well.
Source: Redeye Research, Hoylu
The gross margin came in at 67% (66.6%), one pp. below our expectations of 68% as we had expected a smaller share of sales to the mobile segment. As Hoylu has moved away from its Hoylu-Wall offering in the most recent time and has focused entirely on its SaaS business, the gross margin outcome nowadays is mainly a result of the ARR mix. The ARR-SaaS/ARR-Mobile product split in Q4 2023 was 46%/54%. Going forward, we expect the ARR-SaaS segment to be Hoylu’s primary growth driver despite the short-term setback, where we foresee a larger share of the ARR-SaaS segment ahead and, thus, gross margin improvements.
Source: Redeye Research, Hoylu
Q4 2023 OPEX amounted to SEK16.2m and grew 18% y/y, despite a reduction of the workforce by three employees. As such, we believe that a part of the increase could be temporary. Going forward, we expect Hoylu to be able to grow ARR significantly without any major increases in its cost base. The company is working towards a more effective sales process to bring in new leads. We appreciate the general cost control, especially given the accelerated ARR growth. We argue this indicates the scalability of the business model, as it seems that ARR growth can occur at low incremental costs.
EBITDA and EBIT amounted to negatives SEK6.1m and SEK10m in Q4 2023, respectively, with significant deviation from our estimates. This stemmed from lower sales, ARR, and gross margin, while OPEX increased beyond our expectations. The cash position in Q4 2023 amounted to SEK6.3m compared with SEK9.1m in Q3 2023 and we expect an additional need for a capital injection of around SEK20m in the near term.
Source: Redeye Research, Hoylu
Following Hoylu’s Q4 2023 report, we decrease our ARR forecasts by 14-10% for 2024e–2025e while we lower our gross margin driven by a more unfavorable product mix. We expect Hoylu’s ARR-SaaS segment to remain the primary growth driver, which gradually will improve the gross margin ahead. In addition, we raise our 2024e–2025e OPEX forecasts by 1% driven by a few more employees. All in all, this leads to a decreased EBIT forecast for the period which is mainly derived from lower sales levels.
The changes push the expected breakeven point to 2025 from previously 2024. As such, we believe external financing challenges continue as the largest risk before the company reaches stable profitability, considering our current estimates, Hoylu’s cash burn, and current cash position. We thus anticipate a future share issue in our model, which we discuss further in the valuation section below.
Hoylu: Estimate revisions | ||||||
SEKm | 2024e | Old | Change | 2025e | Old | Change |
Net sales | 63.9 | 74.7 | -14% | 80.2 | 89.3 | -10% |
Growth y/y (%) | 34.2% | 28.3% | 25.5% | 19.6% | ||
ARR | 69.5 | 82.4 | -16% | 90.8 | 96.7 | -6% |
Growth y/y (%) | 33.8% | 25.2% | 30.8% | 17.4% | ||
Gross profit | 44.4 | 53.8 | -17% | 58.6 | 66.8 | -12% |
Gross margin (%) | 69.5% | 72.1% | 73.0% | 74.8% | ||
Development, sales and administrative costs | -55.3 | -55.3 | 0% | -58.0 | -57.7 | 1% |
Growth y/y (%) | -12.5% | 3.8% | 5.0% | 4.3% | ||
EBITDA | -10.8 | -1.4 | n.m | 0.5 | 9.1 | n.m |
EBITDA margin (%) | -17.0% | -1.9% | 0.7% | 10.2% | ||
EBIT | -26.3 | -16.2 | n.m | -13.1 | -5.2 | n.m |
EBIT margin (%) | -37.9% | -21.8% | -14.4% | -5.8% | ||
Source: Redeye Research |
Hoylu: Financial forecast | |||||||||
SEKm | 2022 | 2023 | Q1 24e | Q2 24e | Q3 24e | Q4 24e | 2024e | 2025e | 2026e |
Net sales | 47.6 | 57.1 | 14.9 | 15.6 | 16.3 | 17.1 | 63.9 | 80.2 | 99.5 |
Growth y/y (%) | 43.0% | 520.8% | 13.3% | 27.5% | 24.7% | -64.0% | 272.7% | 25.5% | 24.1% |
ARR | 51.9 | 57.4 | 59.9 | 63.0 | 66.1 | 69.5 | 69.5 | 90.8 | 109.0 |
Annualised q/q (y/y) growth (%) | 50.0% | 49.6% | 19.0% | 21.8% | 21.7% | 33.8% | 0.0% | 30.8% | 20.0% |
Gross profit | 31.9 | 37.7 | 10.0 | 10.7 | 11.6 | 12.2 | 44.4 | 58.6 | 76.2 |
Gross margin (%) | 66.9% | 66.0% | 67.2% | 68.5% | 71.0% | 71.0% | 69.5% | 73.0% | 76.5% |
Development, sales and administrative costs | -63.1 | -55.8 | -14.4 | -13.4 | -13.4 | -14.1 | -55.3 | -58.0 | -65.9 |
Growth y/y (%) | -0.9% | 178.2% | 10.9% | 3.3% | -21.2% | -77.7% | 293.0% | 5.0% | 13.5% |
EBITDA | -31.3 | -18.1 | -4.4 | -2.7 | -1.8 | -1.9 | -10.8 | 0.5 | 10.3 |
EBITDA margin (%) | -65.7% | -31.7% | -29.8% | -17.5% | -11.0% | -11.0% | -17.0% | 0.7% | 10.3% |
EBIT | -46.3 | -33.3 | -8.3 | -6.6 | -5.7 | -5.8 | -26.3 | -13.1 | -3.7 |
EBIT margin (%) | -97.2% | -58.3% | -55.5% | -42.7% | -34.7% | -33.7% | -41.2% | -16.3% | -3.7% |
Source: Redeye Research (estimates), Hoylu (historical data) |
Hoylu: ARR forecast | |||||||||
SEKm | 2022 | 2023 | Q1 24e | Q2 24e | Q3 24e | Q4 24e | 2025e | 2026e | 2027e |
ARR | 51.9 | 57.4 | 59.9 | 63.0 | 66.1 | 69.5 | 90.8 | 109.0 | 130.9 |
Annualised q/q (y/y) growth (%) | 50.0% | 49.6% | 19.0% | 21.8% | 21.7% | 33.8% | 30.8% | 20.0% | 20.1% |
Growth q/q (y/y) (%) | 50.0% | 10.6% | 4.4% | 5.0% | 5.0% | 33.8% | 30.8% | 20.0% | 20.1% |
Growth q/q (y/y), absolute (SEKm) | 17.3 | 5.5 | 2.5 | 3.0 | 3.2 | 17.6 | 21.4 | 18.2 | 21.9 |
ARR - SaaS | 25.4 | 26.4 | 28.7 | 31.5 | 34.5 | 37.7 | 58.4 | 75.9 | 97.2 |
Annualised q/q (y/y) growth (%) | 39.6% | 16.7% | 40.0% | 45.0% | 44.0% | 48.4% | 55.0% | 30.0% | 28.0% |
Growth q/q (y/y) (%) | 39.6% | 3.9% | 8.8% | 9.7% | 9.5% | 48.4% | 55.0% | 30.0% | 28.0% |
q/q growth absolute, SEKm (y/y) | 7.2 | 1.0 | 2.3 | 2.8 | 3.0 | 12.3 | 20.7 | 17.5 | 21.3 |
As a % of total ARR | 48.9% | 46.0% | 47.9% | 50.0% | 52.2% | 54.3% | 64.3% | 69.7% | 74.2% |
ARR - Mobile products | 26.5 | 31.0 | 31.2 | 31.5 | 31.6 | 31.8 | 32.4 | 33.1 | 33.7 |
Annualised q/q (y/y) growth (%) | 61.6% | 87.3% | 3.0% | 3.0% | 2.0% | 19.9% | 2.0% | 2.0% | 2.0% |
Growth q/q (y/y) (%) | 61.6% | 17.0% | 0.7% | 0.7% | 0.5% | 19.9% | 2.0% | 2.0% | 2.0% |
q/q growth absolute, SEKm (y/y) | 10.1 | 4.5 | 0.2 | 0.2 | 0.2 | 5.3 | 0.6 | 0.6 | 0.7 |
As a % of total ARR | 51.1% | 54.0% | 52.1% | 50.0% | 47.8% | 45.7% | 35.7% | 30.3% | 25.8% |
Source: Redeye Research (estimates), Hoylu (historical data) |
On the first of February, Hoylu announced a directed share issue of ~SEK14m at 1.76 (VWAP), which was at higher share price levels than we anticipated. We are encouraged by the interest in the transaction and the absence of dilutive terms. The transaction needs to be approved at the extraordinary general meeting, but we foresee no obstacles to reaching approval. We expect the new cash to provide one year of runway.
The adjusted growth curve adds around SEK10m to the total financing need. As the issue also was ~6m less than our previously expected need, we added another share issue in 2025, totaling SEK15m. All in all, the effects mitigate each other, leading to an unchanged fair value range with a Base Case of SEK1.8, and a Bear respectively Bull Case of SEK0.5 and SEK7.5. The share trades in line with our base case, at low valuation multiples like 1.5-2x sales for 2024e-2025e and we believe that the company has become increasingly attractive from a risk perspective as the near term financing situation is settled.
Case
Niche construction and engineering focus to drive future growth
Evidence
Well-known enterprise validation through upselling
Challenge
Convert leads to accelerate growth
Challenge
Approach profitability to avoid external financing
Valuation
Low EV/ARR if growth accelerating
People: 2
Hoylu receives the score for the People rating based on its management, board members, and owners. CEO Truls Baklid has a solid background, international experience, and a sales-driven approach. At the same time, the board has relevant and complementary expertise, including entrepreneurial skills and experience from publicly listed and SaaS companies, which we like. To achieve a higher score in the future, we want to see management with more skin in the game and Hoylu executing the current strategic plan to a greater extent.
Business: 3
Hoylu achieves an average rating in the Business category for several reasons. First, the SaaS business model is scalable, with non-cyclical, recurring revenue streams, resulting in good predictability. Second, Hoylu’s product offers explicit value creation for its customers. And third, several structural trends drive the underlying market, such as digitisation, increased use of cloud-based applications, and the increased use of collaboration platforms in the wake of the pandemic. However, to improve this rating further, we want to see Hoylu’s products win a more significant market share.
Financials: 0
Hoylu receives a lower rating in Financials than in the other categories mainly because it remains unprofitable, which could imply future external financing needs. Thanks to the scalable business, however, we see that margins can gradually improve as the company grows, providing room for Hoylu to achieve a higher rating in this category in the future.
Income statement | |||||
SEKm | 2021 | 2022 | 2023 | 2024e | 2025e |
Revenues | 33.3 | 47.6 | 57.1 | 63.9 | 80.2 |
Cost of Revenue | 8.6 | 15.8 | 19.4 | 19.5 | 21.7 |
Operating Expenses | 63.7 | 63.1 | 55.8 | 55.3 | 58.0 |
EBITDA | -39.0 | -31.3 | -18.1 | -10.8 | 0.53 |
Depreciation | 0.38 | 0.52 | 0.53 | 0.45 | 0.80 |
Amortizations | 10.5 | 14.5 | 14.7 | 15.1 | 12.8 |
EBIT | -49.9 | -46.3 | -33.3 | -26.3 | -13.1 |
Shares in Associates | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 |
Interest Expenses | 2.4 | 3.3 | -1.1 | 2.0 | 2.0 |
Net Financial Items | -2.4 | -3.3 | 1.1 | -2.0 | -2.0 |
EBT | -52.3 | -49.5 | -32.2 | -28.3 | -15.1 |
Income Tax Expenses | 0.07 | 0.03 | 0.06 | 0.00 | 0.00 |
Net Income | -52.3 | -49.6 | -32.2 | -28.3 | -15.1 |
Balance sheet | |||||
Assets | |||||
Non-current assets | |||||
SEKm | 2021 | 2022 | 2023 | 2024e | 2025e |
Property, Plant and Equipment (Net) | 0.67 | 0.61 | 0.10 | 0.61 | 1.0 |
Goodwill | 4.9 | 4.9 | 4.0 | 4.0 | 4.0 |
Intangible Assets | 45.5 | 46.1 | 37.4 | 35.1 | 41.5 |
Right-of-Use Assets | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 |
Other Non-Current Assets | 0.63 | 0.14 | 0.12 | 0.12 | 0.12 |
Total Non-Current Assets | 51.7 | 51.8 | 41.6 | 39.8 | 46.6 |
Current assets | |||||
SEKm | 2021 | 2022 | 2023 | 2024e | 2025e |
Inventories | 1.8 | 1.7 | 0.16 | 0.64 | 0.80 |
Accounts Receivable | 9.7 | 10.4 | 10.6 | 14.1 | 17.7 |
Other Current Assets | 2.3 | 1.8 | 0.66 | 1.3 | 1.6 |
Cash Equivalents | 4.3 | 16.9 | 6.3 | 2.6 | 5.5 |
Total Current Assets | 18.1 | 30.6 | 17.7 | 18.5 | 25.6 |
Total Assets | 69.8 | 82.5 | 59.3 | 58.4 | 72.2 |
Equity and Liabilities | |||||
Equity | |||||
SEKm | 2021 | 2022 | 2023 | 2024e | 2025e |
Non Controlling Interest | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 |
Shareholder's Equity | 28.4 | -14.9 | 37.5 | 23.1 | 23.0 |
Non-current liabilities | |||||
SEKm | 2021 | 2022 | 2023 | 2024e | 2025e |
Long Term Debt | 0.10 | 0.10 | 0.10 | 0.10 | 0.10 |
Long Term Lease Liabilities | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 |
Other Long Term Liabilities | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 |
Total Non-Current Liabilities | 0.10 | 0.10 | 0.10 | 0.10 | 0.10 |
Current liabilities | |||||
SEKm | 2021 | 2022 | 2023 | 2024e | 2025e |
Short Term Debt | 20.0 | 71.7 | 0.00 | 0.00 | 5.0 |
Short Term Lease Liabilities | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 |
Accounts Payable | 5.9 | 4.4 | 1.8 | 6.4 | 8.0 |
Other Current Liabilities | 15.4 | 21.2 | 20.0 | 28.8 | 36.1 |
Total Current Liabilities | 41.3 | 97.3 | 21.8 | 35.2 | 49.1 |
Total Liabilities and Equity | 69.8 | 82.5 | 59.3 | 58.4 | 72.2 |
Cash flow | |||||
SEKm | 2021 | 2022 | 2023 | 2024e | 2025e |
Operating Cash Flow | -34.0 | -30.6 | -18.5 | -4.0 | 3.4 |
Investing Cash Flow | -16.6 | -8.4 | -6.2 | -13.7 | -20.5 |
Financing Cash Flow | 50.0 | 51.6 | 16.9 | 14.0 | 20.0 |
Disclosures and disclaimers
Contents
Review of Q4 2023: Estimates versus Outcome
ARR development: Two steps forward - one step back
Sales: Missed expectations
Gross margin: Unfavorable customer mix
OPEX: Smaller increase
Profitability and financial position
Estimate Revisions: Decreased ARR forecast
Valuation
Investment thesis
Quality Rating
Financials
Rating definitions
The team
Download article