Vertiseit: Further Improvements in Profitability

Research Update

2024-02-16

06:45

Redeye strengthens its positive view of Vertiseit following a strong Q4 report, with further improvements in profitability, strong SaaS metrics, and a positive outlook. We believe Vertiseit is an interesting case combining a large global market, ~20% organic ARR growth, and a strong profitability trend.

FN

MS

Fredrik Nilsson

Mark Siöstedt

Contents

Review of Q4 2023

ARR: Accelerating FX-adjusted q/q Growth

Sales: Significantly Higher than Forecast – Driven by Systems

Gross Profit: Beating our Forecast by 8%

OPEX: Larger Decline q/q than Expected

Profit and Cash Flow: Further Improvements in Profitability

SaaS Metrics

Estimate Revisions: Slight Upward Revisions to 2024-2025

Valuation

Investment thesis

Quality Rating

Financials

Rating definitions

The team

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Accelerating ARR Growth and Improve Profitability

ARR growth remains strong, with an FX-adjusted growth of 17% y/y and an annualized q/q growth of 23.9% - compared to 21% in Q3. Thus, the solid momentum in organic ARR growth continues. Management saw increased activity in the market by the end of 2023 and has an optimistic view of 2024. Thus, we believe 2024 will feature market conditions good enough to support Vertiseit in growing its FX-adjusted ARR by ~20% annually. EBITDA – CAPEX was SEK 14.4m (5.3) compared to our forecast of SEK 4.1m. The beat was due to strong System sales – with healthy gross margins – and lower OPEX. With a H2 2023 EBITDA – CAPEX margin of ~13%, we can conclude that Vertiseit is back on track profitability-wise.

Solid Full Year SaaS Metrics

With the release of this Q4 report, we have a full year of SaaS metrics for Grassfish and Dise. During 2023, Vertiseit had a churn of 5.5% and an NRR of 109%. While Vertiseit’s R12m numbers are healthy, interestingly, the numbers have been improving gradually throughout 2023. For example, in Q4, on an annualized basis, churn was a mere 2.8%, and the NRR was a solid 114%. According to management, the improvement is mostly due to stronger market conditions. Although the SaaS metrics can vary a bit from quarter to quarter, we believe the positive trend is encouraging.

New Base Case SEK 42 (39)

We increase our Base Case to SEK 42 (39) following the slight increase in forecasts and higher confidence in Vertiseit reaching solid profitability. We increase our sales and EBITDA – CAPEX forecasts by 4-5% and 3-4% respectively for 2024-2025. Trading at 16x and 11x EBITDA – CAPEX for 2024e and 2025e respectively, we believe Vertiseit remains an interesting case combining a large global market, ~20% organic ARR growth, and a strong profitability trend.

Key financials

SEKm20232024e2025e2026e2027e
Revenues361.8329.1363.5399.6437.8
Revenue Growth14.5%-9.0%10.5%9.9%9.6%
ARR161191223257293
ARRGrowth16.7%19.0%16.7%15.2%14.0%
EBITDA-CAPEX29.044.861.473.787.0
EBITDA-CAPEXMargin8.3%13.8%17.1%18.6%20.1%
EBIT28.148.866.078.993.2
EBIT Margin8.1%15.0%18.3%19.9%21.5%
EV/Revenue1.82.21.91.61.4
EV/ARR3.93.83.12.52.1
EV/EBITDA-CAPEX21.616.011.28.86.9
EV/EBIT22.314.710.48.26.5
NetDebt113.692.563.625.1-23.8
NWC/R12mSales4.4%3.5%3.5%3.5%3.5%

Review of Q4 2023

Estmates vs. Actuals
SalesQ4E 2023Q4A 2023DiffQ4A 2022Q3A 2023
Net Sales77.887.412%98.996.2
Y/Y Growth (%)-21%-12%116%17%
ARR163.1160.8-1%137.7156.6
Q/Q Growth (%) (Annualized)17%11%26%16%
SaaS44.042.9-3%42.447.5
Y/Y Growth (%)4%1%96%21%
Consulting11.29.8-13%11.28.1
Y/Y Growth (%)0%-13%25%-2%
Systems22.734.753%45.340.5
Y/Y Growth (%)-50%-23%199%17%
Gross Profit54.058.48%56.460.2
Gross Profit Margin (%)69%67%57%63%
OPEX
Other external costs-14.6-15.14%-12.5-17.2
Y/Y Growth (%)17%21%59%101%
Personnel expenses-28.9-25.9-10%-33.1-34.9
Y/Y Growth (%)-13%-22%101%17%
Earnings
EBIT5.414.2164%5.89.4
EBIT Margin (%)6.9%16.2%5.9%9.8%
EBITDA - CAPEX4.114.4255%5.38.8
EBITDA - CAPEX Margin (%)5.2%16.5%5.3%9.1%
Diluted EPS0.140.2574%0.520.41

ARR: Accelerating FX-adjusted q/q Growth

ARR growth remains strong, with an FX-adjusted growth of 17% y/y and an annualized q/q growth of 23.9% - compared to 21% in Q3. Thus, the solid momentum in organic ARR growth continues despite soft macroeconomics, supporting management’s view of customers investing in digitalizing stores as a strategic investment – happening despite weaker macroeconomics. However, management saw increased activity in the market by the end of 2023 and has an optimistic view of 2024. For example, market forecasts expect the digital signage market to return to double-digit growth in 2024. Thus, we believe 2024 will feature market conditions good enough to support Vertiseit in growing its FX-adjusted ARR by ~20% annually. Overall, we are somewhat positively surprised by the outlook as we expected market conditions to be in line with 2023 for 2024.

Also, during 2024, Vertiseit will intensify its ambition to add strong partners in the US market, which if successful can lead to a substantial growth boost. We will likely hear more about that on the upcoming Capital Markets Day – scheduled for a yet undisclosed date during the spring.

Note that the headline ARR of SEK160.8m is negatively affected by FX compared to Q3. While Vertiseit has minor exposure to FX regarding profits – i.e. sales and OPEX match FX-wise – there is a negative revaluation effect from the stronger SEK in Q4.

The ARR and its growth rate is the most important metric to follow in Vertiseit. The ARR is a leading indicator of SaaS revenue growth, the major driver of profit growth in Vertiseit and essential to the investment case. As Vertiseit historically has grown its ARR by acquistions, partly funded by share issues, we believe ARR per Share is the most relevant metric.

Sales: Significantly Higher than Forecast – Driven by Systems

TTotal sales exceeded our forecast of SEK 77.8m and amounted to SEK 87,4 (98.9), corresponding to -12% growth y/y. The y/y decline is due to the divestment of MulitQ Transportation (ITS), and investors in Vertiseit should focus on the ARR growth rather than total sales growth. While Consulting and SaaS – due to ITS having somewhat higher SaaS revenue than assumed – were somewhat below our expectations, Systems came in substantially higher than expected. The Systems sales tend to be somewhat volatile, and management saw some catch-up effect from a slower H1 2023. Nevertheless, with a healthy gross margin – for being mainly hardware – of 28%, there is a notable contribution to gross profit.

Source: Vertiseit

Vertiseit has three kinds of sales: SaaS, Consulting and Systems. SaaS revenue is 100% recurring revenue from software and related service & maintenance sold as a subscription with high gross margins. Consulting constitutes revneues from consulting or professional service. While the gross margin on paper is high, growing this revenue typically demands additional employees roughly 1:1, resulting in a modest "ture" gross margin. Systems is revenue from hardware, typically screens, sold to new or expanding customers. As Vertiseit's current business model wants partners to provide the hardware, we expect Systems to decline as a percentage of sales.

Gross Profit: Beating our Forecast by 8%

Gross profit beat our forecast of SEK 54.0m and amounted to SEK 58.4m (56.4). The gross margin came in two percentage points below our estimates, which was entirely due to the large Systems sales. The gross margins in Consulting and SaaS remained solid, slightly above our expectations.

Source: Vertiseit

OPEX: Larger Decline q/q than Expected

Overall, OPEX came in below our SEK -43.5m forecast and was SEK -41.0m (-45.6). The divestment of MultiQ Transport and the cost-saving program made estimating the underlying OPEX more difficult than usual. Thus, seeing an outcome lower than expected is positive. The Personnel costs especially declined rapidly q/q while Other external costs fell slightly. Considering Vertiseit’s investments in IT, it makes sense to see Personnel expenses falling to a greater extent than Other external costs, including IT costs. Also, as management points out, the new IT systems are set for much higher volumes, with only limited increases in cost. While we were a bit skeptical about the IT investments in H1 2023 due to what looked like delays and high costs, we are encouraged that the investments are starting to pay off.

Source: Vertiseit

Profit and Cash Flow: Further Improvements in Profitability

EBIT was SEK 14.2m (5.8), and our forecast was SEK 5.4m, while EBITDA – CAPEX was SEK 14.4m (5.3) compared to our forecast of SEK 4.1m. The beat was due to strong System sales – with healthy gross margins – and lower OPEX. Although the cash flow was not as strong as in Q3 – mainly due to the cost-saving program hurt costs in Q3 but the cash flow in Q4 – net working capital was roughly flat, and Vertiseit continues its streak of improved profitability.

By the end of the quarter, Vertiseit’s net debt was SEK 114m, which is equal to 2.1X EBITDA 2023e. We consider that a reasonable level expects it to decline over the coming quarters due to solid EBITDA – CAPEX and positive cash flow.

Source: Vertiseit

As for any SaaS business capitalizing R&D, EBITDA and EBITDA margin are unsuitable metrics for Vertiseit. This, as EBITDA discards a large portion of the company’s R&D costs totally. R&D is typically a high cost for most SaaS businesses. Instead, EBIT (where the capitalized R&D is amortized over time) or EBITDA – capitalized R&D/EBITDA – capex are better measures of the underlying profitability as it concerns the company’s full R&D spend. However, as Vertiseit has some amortizations related to M&A, the underlying profit generation is somewhere between EBIT and EBITDA. Our perfered metrics is EBITDA - CAPEX, as it regards all R&D as an upfront cost.

SaaS Metrics

With the release of this Q4 report, we have a full year of SaaS metrics for Grassfish and Dise. During 2023, Vertiseit had a churn of 5.5% and an NRR of 109%. We consider those figures strong for a business like Vertiseit, and while some SaaS companies have not reported Q4 yet, we believe Vertiseit’s numbers will be among the better ones. Our Redeye SaaS Update Q4 2023 will feature a complete comparison of metrics of listed Nordic companies – we expect it to be published in mid-March.

While Vertiseit’s R12m numbers are healthy, interestingly, the numbers have been improving gradually throughout 2023. For example, in Q4, on an annualized basis, churn was a mere 2.8%, and the NRR was a solid 114%. According to management, the improvement is mostly due to stronger market conditions. Although the SaaS metrics can vary a bit from quarter to quarter, we believe the positive trend is encouraging.

Estimate Revisions: Slight Upward Revisions to 2024-2025

We increase our sales forecasts by 4-5% for 2024-2025. Regarding EBITDA – CAPEX, we increase our forecast by 3-4% for 2024-2025. Although we only make rather small adjustments, once again, we are more confident in expecting increasing margins in 2024 following the strong outcome H2 2023.

We make the following detailed adjustments:

  • Reducing Consulting and SaaS slightly – This is as we likely underestimated the contribution from MultiQ Transportation to these lines somewhat.
  • Increasing System sales – We did expect Vertiseit to phase out System sales at a faster rate than previously. However, the gross profit contribution is notable, considering its healthy gross margins of ~28%.
  • The gross, EBITDA – CAPEX, and EBIT margins are all lowered due to the higher share of System sales. However, the absolute numbers are increased.
  • While total OPEX is left roughly unchanged, we move some costs from personnel expenses to Other external costs to align better with Vertiseit’s current cost base.
  • The slight increase in ARR due to the better-than-expected market outlook is largely mitigated by FX hurting the ingoing ARR.

For the end of 2024, we expect an EBITDA margin of 27% in Q3 and 24% in Q4, somewhat below the company’s target of 30%. Nevertheless, considering the positive trend in Q3 and Q4, our confidence in Vertiseit’s ability to generate healthy margins has increased substantially. Regarding ARR, we expect SEK ~190m, which is slightly lower than the target of SEK 200m. However, we do not include any future M&A, which the target allows for.

Estimate Revisions
SalesFYE 2024OldChangeFYE 2025OldChange
Net Sales325.1312.14%359.5341.65%
Y/Y Growth (%)-6%-8%11%9%
ARR191.3189.61%223.3219.62%
Q/Q Growth (%) (Annualized)19%16%17%16%
SaaS183.8192.4-4%215.3220.6-2%
Y/Y Growth (%)3%8%17%15%
Consulting39.341.6-6%44.346.8-5%
Y/Y Growth (%)8%10%13%12%
Systems102.078.131%99.974.235%
Y/Y Growth (%)-24%-36%-2%-5%
Gross Profit231.0231.50%263.7261.81%
Gross Profit Margin (%)71%74%73%77%
OPEX
Other external costs-59.6-54.010%-65.5-59.011%
Y/Y Growth (%)-4%-13%10%9%
Personnel expenses-101.1-109.7-8%-109.2-118.0-7%
Y/Y Growth (%)-21%-16%8%8%
Earnings
EBIT48.845.77%66.061.57%
EBIT Margin (%)15.0%14.6%18.3%18.0%
EBITDA - CAPEX44.843.53%61.458.84%
EBITDA - CAPEX Margin (%)13.8%13.9%17.1%17.2%
Diluted EPS1.561.429%2.161.989%
Forecasts
SalesFYA 2023Q1E 2024Q2E 2024Q3E 2024Q4E 2024FYE 2024FYE 2025FYE 2026FYE 2027
Net Sales347.678.280.381.585.1325.1359.5395.6433.8
Y/Y Growth (%)10%-2%-5%-15%-3%-6%11%10%10%
ARR160.8168.3175.8183.3191.3191.3223.3257.3293.3
Q/Q Growth (%) (Annualized)17%20%19%18%19%19%17%15%14%
SaaS177.743.145.046.948.8183.8215.3248.3283.3
Y/Y Growth (%)30%2%0%-1%14%3%17%15%14%
Consulting36.310.210.28.710.239.344.349.454.6
Y/Y Growth (%)-10%0%23%8%4%8%13%11%11%
Systems133.624.925.125.926.1102.099.997.996.0
Y/Y Growth (%)-3%-9%-19%-36%-25%-24%-2%-2%-2%
Gross Profit231.255.357.157.860.9231.0263.7297.8333.9
Gross Profit Margin (%)67%71%71%71%72%71%73%75%77%
OPEX
Other external costs-62.3-15.1-15.1-14.1-15.3-59.6-65.5-71.4-77.5
Y/Y Growth (%)36%10%-7%-18%1%-4%10%9%8%
Personnel expenses-127.7-25.7-26.1-22.9-26.4-101.1-109.2-121.9-135.2
Y/Y Growth (%)14%-22%-23%-34%2%-21%8%12%11%
Earnings
EBITDA55.315.516.821.820.274.393.0108.5125.2
EBITDA margin (%)15.9%19.9%21.0%26.7%23.7%22.9%25.9%27.4%28.9%
EBIT28.19.410.515.313.548.866.078.993.2
EBIT Margin (%)8.1%12.1%13.1%18.8%15.9%15.0%18.3%19.9%21.5%
EBITDA - CAPEX29.07.99.314.613.044.861.473.787.0
EBITDA - CAPEX Margin (%)8.3%10.2%11.6%17.9%15.3%13.8%17.1%18.6%20.1%
Diluted EPS0.980.290.330.500.441.562.162.613.11

Valuation

We increase our Base Case to SEK 42 (39) following the slight increase in forecasts and higher confidence in Vertiseit reaching solid profitability. Trading at 16x and 11x EBITDA – CAPEX for 2024e and 2025e respectively, we believe Vertiseit remains an interesting case combining a large global market, ~20% organic ARR growth, and a strong profitability trend.

Fair Value Range - Assumptions
Bear CaseBase CaseBull Case
Value per share, SEK214256
Sales CAGR
2024 - 20316%9%10%
2031 - 20412%5%5%
Avg EBIT margin
2024 - 203118%21%22%
2031 - 204123%24%27%
Terminal EBIT Margin14%17%24%
Terminal growth2%2%2%
WACC9%9%9%
Source: Redeye Research

Peer Valuation

Vertiseit is trading below the average and median for both EV/sales and EV/EBIT for 2024/26e. While Vertseit has a lower share of SaaS revenue than the average company, it has a strong position within its niche, and the 15% EBIT margin estimated for 2024e is likely far below its potential levels (and management’s target of >30% on the EBITDA level post-2024). Thus, we believe Vertiseit constitutes an attractive risk/reward at these levels.

Investment thesis

Case

The platform first strategy allows for scalable growth as retail digitalizes

As the number one In-store Experience Management (IXM) platform in the DACH region and among the top five globally, we believe Vertseit is set for solid and profitable growth over the coming years as the retail-sector digitalizes its stores. We believe its platform first strategy, focusing on software and consulting, lowering the share of hardware, will gradually make Vertiseit a “true” SaaS business. We believe upcoming reports highlighting how well the recent acquisitions are integrated, along with ARR growth will be the main catalysts in the owner-operate company.

Evidence

Impressive customer list and solid SaaS growth track record

With over 40 quarters of consecutive ARR growth, a strong position within automotive, which is at the forefront of digital in-store, and an active M&A agenda, Vertseit has established itself as a major player within digital in-store. BMW, Volvo, Volksvagen and Porsche are all found on Vertiseit’s customer list. The company has self-financed its organic growth for several years and the SaaS metrics (regarding Dise) are solid, indicating the potential for high profitability going forward.

Challenge

Must have or nice to have?

While the automotive and QSR sectors, for example, embrace the digitalization of physical stores, for good reasons, in our view, the fashion retails are seemingly unwilling to invest in digital in-store except for prime location stores. Today, we get the impression that digital in-store is rather a nice to have than a must have in some segments. However, we would not rule out that new solutions make digital in-store as import for fashion as we believe it is for automotive today. Also, the automotive and QSR sectors alone are huge markets from Vertiseit’s perspective.

Challenge

The Big Four Remains in Charge

The Big Four, ZetaDisplay, Trison, Stratacache, and M-Cube, generally favor a full-service strategy, offering in-house software, consulting, and installations. This model dominates today and might continue to do so, which contradicts Vertiseit's vision of one leading platform. However, Trison focuses on integration, working together with Grassfish and its platform in the BMW project. Although, we do not expect the other Big Four to mimic Trison's platform-agnostic approach.

Valuation

Fair Value SEK 42

Based on our DCF model we see a fair value of SEK 42, which is also supported by a peer valuation. While Vertiseit has rather low profitability currently, following integrations of acquisitions and growth investments, considering its high share of SaaS revenue with strong metrics, we believe strong profitability will come, making EV/EBIT multiples attractive a few years out.

Quality Rating

People: 5

Vertiseit receives a high rating for people, as both management and owners have favorable characteristics. CEO Johan Lind is one of the co-founders Vertiseit, and we get the impression that he has a good understanding of digital signage. CFO Jonas Lagerqvist has a banking background, and we believe that Vertiseit's extensive reporting indicates that Lagerqvist knows what KPI:s are important. The board has a good mix of people, with experience predominantly in finance, retail, and entrepreneurship, which we like. We also find the ownership structure favorable, as the top ten is dominated by insiders in management and board, holding the top five and number ten.

Business: 4

Vertiseit's business receives a 4/5 rating. The recurring SaaS revenues generate the majority of Vertiseit's gross profit, resulting in a stable and predictable business. We believe there are significant switching costs related to Vertiseit's offering, especially for the more extensive solutions that are integrated into e-commerce, for example. Also, we believe that the cost/benefit-ratio for Vertiseit's solutions are attractive, which the growth in ARR, so far during the Corona crisis, supports. According to market forecast, management, and our field studies, the penetration of digital signage solutions is still low in Sweden, allowing for strong growth for years to come.

Financials: 2

Vertiseit receives an average rating for Financials. Vertiseit has shown profitable growth for several years, but the margins remain at <10% at the EBIT level as management favors growth. Due to Vertiseit's scalable business, we assume margins will increase gradually as the company grows. Also, Vertiseit has a positive net cash position.

Financials

Income statement
SEKm20232024e2025e2026e2027e
Revenues361.8329.1363.5399.6437.8
Cost of Revenue116.594.095.897.8100.0
Operating Expenses175.9156.7170.7189.3208.7
EBITDA55.374.393.0108.5125.2
Depreciation1.61.41.92.52.9
Amortizations10.110.011.113.015.0
EBIT28.148.866.078.993.2
Shares in Associates0.000.000.000.000.00
Interest Expenses-10.6-4.4-4.4-4.4-4.4
Net Financial Items10.84.44.44.44.4
EBT17.444.461.574.588.8
Income Tax Expenses-5.5-9.1-12.7-15.3-18.3
Net Income11.935.248.959.170.5
Balance sheet
Assets
Non-current assets
SEKm20232024e2025e2026e2027e
Property, Plant and Equipment (Net)1.93.14.14.85.4
Goodwill285.5285.5285.5285.5285.5
Intangible Assets85.6102.4120.1138.8158.5
Right-of-Use Assets50.550.550.550.550.5
Other Non-Current Assets4.84.84.84.84.8
Total Non-Current Assets428.2446.3465.0484.4504.7
Current assets
SEKm20232024e2025e2026e2027e
Inventories16.56.57.27.98.7
Accounts Receivable57.878.086.394.9104.1
Other Current Assets13.819.521.623.726.0
Cash Equivalents24.645.774.7113.2162.0
Total Current Assets112.7149.8189.7239.8300.8
Total Assets540.9596.0654.7724.1805.5
Equity and Liabilities
Equity
SEKm20232024e2025e2026e2027e
Non Controlling Interest0.000.000.000.000.00
Shareholder's Equity270.3305.5354.3413.5484.0
Non-current liabilities
SEKm20232024e2025e2026e2027e
Long Term Debt95.495.495.495.495.4
Long Term Lease Liabilities44.244.244.244.244.2
Other Long Term Liabilities7.07.07.07.07.0
Total Non-Current Liabilities146.7146.7146.7146.7146.7
Current liabilities
SEKm20232024e2025e2026e2027e
Short Term Debt42.942.942.942.942.9
Short Term Lease Liabilities8.48.48.48.48.4
Accounts Payable16.627.630.633.636.9
Other Current Liabilities56.165.071.979.186.8
Total Current Liabilities124.0143.9153.7164.0174.9
Total Liabilities and Equity540.9596.0654.7724.1805.5
Cash flow
SEKm20232024e2025e2026e2027e
Operating Cash Flow34.664.774.787.5101.1
Investing Cash Flow-24.7-29.5-31.6-34.8-38.2
Financing Cash Flow-20.7-14.1-14.1-14.1-14.1

Rating definitions

The team

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Contents

Review of Q4 2023

ARR: Accelerating FX-adjusted q/q Growth

Sales: Significantly Higher than Forecast – Driven by Systems

Gross Profit: Beating our Forecast by 8%

OPEX: Larger Decline q/q than Expected

Profit and Cash Flow: Further Improvements in Profitability

SaaS Metrics

Estimate Revisions: Slight Upward Revisions to 2024-2025

Valuation

Investment thesis

Quality Rating

Financials

Rating definitions

The team

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