Avensia: Temporary Hiccup in Rebound

Research Update

2024-02-19

11:04

Redeye remains positive towards Avensia despite a soft Q4 report and reduced forecasts. Several factors hurt margins in the quarter, coming in below our forecasts – although still improving y/y. Nevertheless, we believe Avensia is set for further improvements in profitability gradually throughout 2024.

FN

FR

Fredrik Nilsson

Fredrik Reuterhäll

Contents

Review of Q4 2023

Sales: -3% y/y and 2% Below Our Expectations

Number of Employees: Further Reductions to Increase Utilization Rates

Per Employee and Working Day Data: Solid Improvements y/y But Below Forecasts

OPEX: Lower Than Expected But Mitigated by High COGS

Profit and Cash Flow: Solid Improvement y/y But Far Below the Strong Q3

Estimate Revisions: Decreased Short-Term Forecasts

Valuation

Investment thesis

Quality Rating

Financials

Rating definitions

The team

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Fixed-Pricing Projects, Sub-Consultants and New Customers Hurting Margins 

EBIT (adjusted for SEK1.8m in an FX-related revaluation) was SEK4.0m (-9.6), corresponding to an EBIT margin of 3.7% (-8.6). While not reaching our expectations and coming in far below the very solid 9.4% EBIT margin seen in Q3, the EBIT improves significantly relative to the soft Q4 2022. Our forecast was SEK8.7m and 7.9%. While overall sales roughly matched our forecast, the in-house sales were lower and the sub-consultant's contribution was higher. In addition to a higher share of sub-consultants and a higher share of new customers hurting margins, some project deals (with fixed pricing) turned out with weak profitability. Those deals were signed earlier in 2023 when the market was even tougher and prices possibly too low in retrospect. However, while some similar projects could hurt Q1 2024, Avensia is not currently signing similar projects.

Stable but Soft Market

Sales fell by 3% y/y and was 2% below our expectations. Underlying sales was roughly flat because there is one working day less in Q4 2023 compared to Q4 2022. The market stabilization seen in Q3 remained, although still, at a rather low level. As seen earlier in 2023, sales to new customers was relatively solid, while the demand from current customers was low. While the most successful e-commerce players and some backed by strong owners continue to invest, the overall market remains soft.

New Base Case SEK12 (13)

We lower our Base Case to SEK12 (13) due to decreased forecasts, which primarily regard short/mid-term. However, our positive long-term outlook remains. Despite Q4 being a hiccup to the rebound, we believe Avensia has a business that is among the most capable among Nordic IT Consultants in terms of margins when the e-commerce market improves.

Key financials

SEKm20232024e2025e2026e2027e
Revenues412.4417.7445.2464.8484.2
Revenue Growth-4.9%1.3%6.6%4.4%4.2%
EBITDA12.347.455.858.260.0
EBIT-3.429.940.345.749.4
EBIT Margin-0.8%7.2%9.1%9.9%10.2%
Net Income-4.823.832.036.339.2
EV/Revenue0.80.60.50.40.4
EV/EBIT-99.38.05.24.13.4

Review of Q4 2023

Estmates vs. Actuals
SalesQ4E 2023Q4A 2023DiffQ4A 2022Q3A 2023
Net sales110.1108.0-2%111.891.0
Y/Y Growth (%)-1%-3%-2%6%
Sales-COGS/employees/working day4,7434,596-3%4,1613,683
Y/Y Growth (%)14%10%14%1%
Contribtuion/employee/working day1,007911-10%348951
Y/Y Growth (%)189%162%-53%28%
OPEX
Cost of revenues-11.0-15.642%-13.8-9.2
Y/Y Growth (%)-20%-14%-12%-10%
Other external costs-10.5-9.8-7%-27.9-9.6
Y/Y Growth (%)-63%-65%134%12%
Personnel expenses-76.9-74.0-4%-88.4-58.8
Y/Y Growth (%)-13%-16%21%6%
Earnings
EBIT8.72.2-74%-22.08.6
EBIT Margin (%)7.9%2.1%-19.7%9.4%
Diluted EPS0.190.02-89%-0.470.18

Sales: -3% y/y and 2% Below Our Expectations

Sales fell by 3% y/y and was 2% below our expectations. Underlying sales was roughly flat because there is one working day less in Q4 2023 compared to Q4 2022. The market stabilization seen in Q3 remained, although still, at a rather low level. While the market situation for most e-commerce players is tough, some players have short-term pessimism but a strong long-term outlook, and with strong owners’ backing, they can invest even in a soft market. In certain segments, which in general have performed weakly, individual e-commerce players have managed to gain market share, leaving room for investments in IT. However, overall, the investments in e-commerce have declined, and as seen throughout 2023, Avensia has successfully increased its focus on new customers – management believes Avensia has gained market share. However, the typically more profitable sales to current customers remained weak.

The COGS was substantially higher than we anticipated, indicating a high use of sub-consultants. At the same time, the utilization rate was within the lower range of normal occupancy, which initially seemed a bit strange. However, Avensia had a mismatch of demand and capacity within its three business areas: Commerce, Information Management, and Customer Experience. There are ongoing initiatives to broaden the competencies of currently underutilized employees.

Source: Avensia

An IT consultant’s sales are a function of the number of employees and their revenue per working day. In reality, the number of revenue-generating employees, i. e., excluding administrative personnel etc., would be a better measure. However, we cannot access those figures, making the total number of employees a reasonable proxy.

Number of Employees: Further Reductions to Increase Utilization Rates

The number of employees at the end of the quarter decreased to 309 (377), corresponding to a y/y decline of 18%. Sequentially, the number of employees decreased by 20, and our forecast was -5. The natural employee churn, which is at normal levels, combined with very selective replacements, resulted in a lower headcount. From now on, we expect the number of employees to remain roughly unchanged for two reasons. First, the utilization rate is approaching somewhat normal levels. Second, Avensia does not want to slim its organization too much, as it expects the market to return sooner or later.

Source: Avensia

The number of employees at the end of the quarter is a leading indicator for sales growth in the coming quarter. While sales is dependent on other parameters as well, the starting number of employees for the coming quarter is, together with the number of working days, the only relevant figures we know in advance.

Employee churn is typically costly for any company. However, as IT consultants’ sales generation depends on their employees in a nearly 1:1 ratio, we believe low employee churn is even more important in IT consultant firms.

Per Employee and Working Day Data: Solid Improvements y/y But Below Forecasts

  • Sales-COGS/employees/working day was SEK4596 (4 161), corresponding to an increase of 10% y/y. Our forecast was SEK4743. The improvement was due to a higher utilization rate y/y, compared to a depressed number in Q4 2022.
  • Contribution/employee/working day was SEK911 (348), corresponding to an increase y/y of 162%. Our forecast was SEK1 007. The substantial y/y increase resulted from improved Sales-COGS/employees/working day.

Source: Avensia, Redeye

The Sales-COGS/employees/working day is a proxy for the revenue generation of one employee during one working day, indicating how advanced services the company provides and how high its utilisation rate is. While sub-consultants and reselling software and hardware can alter accuracy in this measure, we try to consider that by subtracting the cost of goods sold, which typically consists mainly of expenses related to sub-consultants and reselling. Also, as we use the total number of employees, the share of administrative personnel can alter the number. A high share of administrative personnel might not be unwanted. For example, when focusing on expansion, the investments in administration are typically front-loaded.

The Contribution/employee/working day is sales-cogs-personnel expenses and indicates the profit contribution for the average employee per working day. We believe it is a proxy of how much revenue consultants generate compared to their seniority and, thus, salary. For example, a high Sales-COGS/employees/working day might not be worth much to shareholders if most are paid as salaries to senior consultants.

OPEX: Lower Than Expected But Mitigated by High COGS

Overall, OPEX was somewhat lower than our forecast of SEK87m and was SEK84m (116). Other external costs was somewhat below our expectations, while personnel expenses were slightly higher than our forecast. However, as mentioned, COGS was substantially higher than expected, resulting in overall costs exceeding our forecast.

Source: Avensia

Profit and Cash Flow: Solid Improvement y/y But Far Below the Strong Q3

EBIT (adjusted for SEK1.8m in an FX-related revaluation) was SEK4.0m (-9.6), corresponding to an EBIT margin of 3.7% (-8.6). While not reaching our expectations and coming in far below the very solid 9.4% EBIT margin seen in Q3, the EBIT improves significantly relative to the soft Q4 2022. Our forecast was SEK8.7m and 7.9%, and the miss was due to a lower gross profit than anticipated. While overall sales roughly matched our forecast, the in-house sales were lower, and the sub-consultant's contribution was higher. In addition to a higher share of sub-consultants and a higher share of new customers hurting margins, some project deals (with fixed pricing) turned out to have weak profitability. Those deals were signed earlier in 2023 when the market was even tougher and prices possibly too low in retrospect. However, while some similar projects could hurt Q1 2024, Avensia is not currently signing similar projects.

By the end of the quarter, Avensia had a net cash position of SEKc5m.

Source: Avensia

As common among IT consultants, Avensia has low CAPEX, and the cash conversion tends to be strong.

Estimate Revisions: Decreased Short-Term Forecasts

While the H2 2023 margin of 6.6% is rather healthy in our view considering the market environment, considering the substantial increases in forecasts we made after the strong Q3, we cut out forecasts following the Q4 report:

  • We cut our sales forecasts by 4% for 2024-25, mainly due to the larger reduction in headcount seen in the quarter than expected.
  • As Avensia faces a tough market environment, we believe Avensia will mix strong and soft quarters in the near term, resulting in lowered margin assumptions – mainly for the short term. We still expect gradual improvements throughout 2024.

For the long term, we somewhat lowered our EBIT margin expectations to 10-11% (11-12).

Estimate Revisions
SalesFYE 2024OldChangeFYE 2025OldChange
Net sales416.5435.8-4%444.0465.6-5%
Y/Y Growth (%)1%5%7%7%
Sales-COGS/employees/working day4,7884802.90%5,02750430%
Y/Y Growth (%)12%13%5%5%
Contribtuion/employee/working day1,1111129-2%1,2401277-3%
Y/Y Growth (%)69%68%12%13%
Cost of revenues-44.0-44.00%-46.2-46.20%
Y/Y Growth (%)-5%5%5%5%
Other external costs-39.1-42.6-8%-43.5-45.6-5%
Y/Y Growth (%)-6%0%11%7%
Personnel expenses-287.2-300.9-5%-299.7-313.2-4%
Y/Y Growth (%)-8%-4%4%4%
Earnings
EBIT29.937.5-20%40.351.0-21%
EBIT Margin (%)7.2%8.6%9.1%10.9%
Diluted EPS0.640.80-20%0.861.09-21%
Source: Avensia & Redeye Research
Forecasts
SalesFYA 2023Q1E 2024Q2E 2024Q3E 2024Q4E 2024FYE 2024FYE 2025FYE 2026
Net sales413.8107.8106.991.5110.4416.5444.0463.6
Y/Y Growth (%)-4%-4%5%1%2%1%7%4%
Sales-COGS/employees/working day4,2654,9215,2153,9785,1014,7885,0275,153
Y/Y Growth (%)-1%17%20%8%11%12%5%2%
Contribtuion/employee/working day6571,0371,3638361,2691,1111,2401,271
Y/Y Growth (%)-13%267%156%-12%39%69%12%2%
OPEX
Cost of revenues-46.5-12.0-10.0-10.0-12.0-44.0-46.2-48.0
Y/Y Growth (%)-7%-2%6%8%-23%-5%5%4%
Other external costs-41.7-9.9-9.8-9.2-10.2-39.1-43.5-45.4
Y/Y Growth (%)-39%-20%-1%-5%4%-6%11%4%
Personnel expenses-311.9-75.6-75.1-61.4-75.1-287.2-299.7-313.0
Y/Y Growth (%)0%-18%-14%5%1%-8%4%4%
Earnings
EBIT-3.45.97.76.99.329.940.345.7
EBIT Margin (%)-0.8%5.5%7.3%7.6%8.5%7.2%9.1%9.9%
Diluted EPS-0.130.130.170.150.200.640.860.98
Source: Avensia & Redeye Research

Valuation

We lower our Base Case to SEK12 (13) due to decreased forecasts, which primarily regard the short/mid-term. However, our positive long-term outlook remains, and we believe that Avensia has a solid underlying business.

Fair Value Range - Assumptions
Bear CaseBase CaseBull Case
Value per share, SEK6.612.317.5
Sales CAGR
2024 - 20312%5%7%
2031 - 20411%3%5%
Avg EBIT margin
2024 - 20317%10%12%
2031 - 20418%10%12%
Terminal EBIT Margin5%9%11%
Terminal growth2%2%2%
WACC11%11%11%
Source: Redeye Research

Peer Valuation

Avensia is trading at some discount to the peer average and median on 2025e. We believe the market does not agree with our assumption of the EBIT margin reaching ~9% in 2025e – still below potential levels in a solid market. If Avensia achieves this, we expect it to trade at an EV/EBIT multiple, at least in line with the peer average.

Investment thesis

Case

Pioneering e-commerce integrator set to rebound

With its focus on fast and feature-heavy e-commerce solutions, Avensia has attracted well-known B2C and B2B customers in the structurally growing e-commerce sector. The relationships with its customers, such as NA-KD, Lyko, Kjell & Company, and Ahlsell, typically span at least 5–7 years, as the solutions require ongoing improvements. While using leading software tools like Optimizely and Commercetools, Avensia strengthens and differentiates its offering with extensive know-how and proprietary integration solutions. We believe solid quarterly reports, where the profit per employee along with margins rebounds to the robust levels seen some years ago, are the primary catalyst from now on.

Evidence

Proven track record and solid customer list

Despite a mixed track record due to the tough market conditions for e-commerce in 2022, Avensia combined high growth (sales CAGR of 24% for 2016–2022) with solid margins (~8–10%) in 2016–2019. Its impressive customer list and top-tier partner ranking (Optimizely and Commercetools) highlight Avensia’s ability to build solid e-commerce solutions. Considering Avensia’s ~80% recurring revenues and its track record of strong growth from current customers, data suggests most customers are satisfied.

Challenge

When will e-commerce rebound?

While we and market forecasters expect the e-commerce market to rebound in 2024, this might not happen. Avensia suffered heavily from the weak e-commerce market in late 2022 and early 2023, as the company was set for growth having undertaken heavy net recruitment. While we believe the slimmer and more profitability-focused Avensia can navigate a weak market decently enough, a market rebound would most likely help it to return to growth and strong profitability (~10% EBIT margin or better).

Challenge

What is left for shareholders?

While customers are willing to pay high rates for specialists, the specialists typically want their fair share. In a competitive market for talent, as has been the case in the IT consulting sector for years, shareholders might find there is not much left to them. However, considering Avensia’s EBIT margins of 6–10% (excluding the most recent quarters), we believe it has handled the challenge well so far, and we believe the focus on teams and solutions rather than single consultants increases the company’s resilience.

Valuation

Fair value: SEK12

Our DCF model shows a fair value of SEK12, which is also supported by a peer valuation. While its margins are temporarily depressed, Avensia’s strong position in its niche and track record of robust data per employee and working day support ~10% EBIT margins or better, in our view.

Quality Rating

People: 4

Avensia receives a high rating for people for several reasons. First, we believe the company has clear and honest communications. Second, it is owner-operated, with CEO Robin Gustafsson as one of the co-founders and largest shareholders. Other major owners are active on the board. Third, we believe Mr Gustafsson and his team have deep knowledge and experience in the e-commerce sector.

Business: 3

Avensia receives an average Business Rating for the following reasons. First, it is an asset-light business model with strong cash flows. Second, Avensia serves a genuine need as it helps its customers to build top-notch e-commerce solutions, increasing their sales. Third, Avensia focuses solely on e-commerce and customers willing to spend on a high-class solution. However, the business model’s heavy dependence on its employees hinders Avensia from reaching a higher rating.

Financials: 2

Avensia receives a below-average Financials rating mostly due to its weak financial performance in recent quarters. Should Avensia perform in line with our forecast, reaching ~10% EBIT margin in 2025, its Financials rating would improve to 3–4 over time. Also, Avensia has no debt, and the business can grow with very limited capital.

Financials

Rating definitions

The team

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Contents

Review of Q4 2023

Sales: -3% y/y and 2% Below Our Expectations

Number of Employees: Further Reductions to Increase Utilization Rates

Per Employee and Working Day Data: Solid Improvements y/y But Below Forecasts

OPEX: Lower Than Expected But Mitigated by High COGS

Profit and Cash Flow: Solid Improvement y/y But Far Below the Strong Q3

Estimate Revisions: Decreased Short-Term Forecasts

Valuation

Investment thesis

Quality Rating

Financials

Rating definitions

The team

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