Speqta: Direct Share Issue Likely Sufficient to Reach Profitability

Research Update

2024-03-12

09:43

Redeye takes a positive stance towards Speqta’s direct share issue despite somewhat lowering its Base Case. While coming at a substantial discount of 31%, bringing in SEK55m and a 33.5% dilution, the direct share issue significantly reduces the risk in Speqta – as we believe the funds are enough to turn Speqta profitable.

FN

Fredrik Nilsson

Yesterday, Speqta announced a direct share issue of SEK55m at SEK4.5 per share, corresponding to a 31% discount to yesterday’s closing price and 26% relative to 5 days VWAP. The share issue causes a dilution of about 33.5%.

While we consider the 31% discount substantial for a direct share issue, with the additional SEK55m, we believe Speqta has enough funds to reach profitability. Thus, although coming at a considerable cost to current shareholders, Speqta has likely secured all the financing it needs, which is a significant advantage, especially in the current market. Also, Speqta was in immediate need of financing, and we believe it is unlikely that an ordinary rights issue would have been a cheaper option. Nevertheless, it would have been a much slower option. Despite the arguably substantial discount of 31%, we still believe it is encouraging to see Speqta successfully executing a direct share issue. From now on, management, the board, and shareholders can focus on the development of the business rather than financing.

While we generally are very sceptical about companies following up large dividends with share issues, it is not the case in Speqta. The large dividends were distributed by Speqta’s previous owners, board, and management before BrightBid made a reverse acquisition of Speqta. Thus, back then, Speqta was another business led by other people.

In conjunction with the direct share issue, Speqta reported a preliminary ARR at the end of February of about SEK65m – roughly aligning with our Q1 forecast of SEK68.2 and implying continuing solid growth.

As a result of the direct share issue, increasing the number of shares, we lower our Base Case to SEK9 (11). While the 35% discount we expected in our Q4 Update was roughly in line with the outcome, the share price was higher back then. Thus, the larger dilution hurts our Base Case. However, with this share issue, the downside risk in Speqta is reduced significantly, and we raise our Bear Case to SEK4 (3). Our Bull Case is reduced from SEK31 to SEK27.

Key financials

SEKm20232024e2025e2026e2027e
Revenues58.192.8117.8149.1187.0
Revenue Growth113%59.6%26.9%26.6%25.4%
ARR6286116151193
ARRGrowth62%40%35%30%28%
EBITDA-CAPEX-56.5-32.7-19.8-9.13.7
EBITDA-CAPEXMargin-97%-35%-17%-6%2%
EBIT-57.7-38.8-25.5-13.60.72
EBIT Margin-99.3%-41.8%-21.7%-9.1%0.4%
EV/Revenue3.62.01.81.51.2
EV/ARR3.42.21.81.51.1
EV/EBITDA-CAPEXnegnegnegneg58.3
EV/EBIT-3.6-4.8-8.2-16.1300
NetDebt(20)(43)(20)(10)(14)
NWC/R12mSales0%-22%-22%-22%-22%

Investment thesis

Case

Adtech SaaS solutions target key markets

Following several divestments and the acquistion of BrightBid, Speqta has become a refined and focused AdTech company, investing in R&D and sales & marketing in its AdTech SaaS solutions. The software helps e-commerce companies monitor and improve their return on advertising spending on Google Shopping and text ads on various search engines. While still in an early phase regrading Google Shopping, the market is huge, and SaaS solutions are highly scalable. Thus, the potential profit generation in Bidbrain is significant. BrightBid, focused on text ads, targets a huge market as well and has a strong growth track record so far.

Evidence

Huge market and positive feedback support significant potential.

Google holds an ~70% market share in ad spending, and 65% of the spending through Google targets Google shopping. Thus, as an AdTech company, it makes sense to focus on Google Shopping. There are currently about 10-25 million e-commerce stores worldwide and 1 million in Europe, which is Bidbrain’s focus. Thus, the market is vast. While Bidbrain is in an early phase, channel checks and customer feedback are positive, highlighting data, analytics, and agility as key advantages. BrightBid has a similar opportunity targeting text ads for various search engines. The company has a track record of strong growth and has just started its internationalization.

Challenge

Customer acquisitions are typically costly.

For most early-stage SaaS businesses acquiring customers is costly, and due to the SaaS model, revenues are collected over time. Thus, along with continued investments in R&D, significant spending on customer acquisitions is likely necessary to reach critical mass.

Challenge

Huge market often equals huge competition.

A huge multinational market is often a double-edged sword. While it gives the opportunities for numerous years of high sales growth, it also tends to attract high-level competition. Thus, more prominent players with significantly bigger coffins than Speqta, could enter the market. However, Speqta has an up and running solution receiving solid customer feedback. Also, Speqta focuses on the Nordic market alongside some larger European markets.

Valuation

Base Case SEK 9

SEK9 implies a ~2.8x sales 2024e valuation multiple (in line with the average and median). Speqta’s growth rate stands out as one of the highest, and if it can sustain solid growth while moving towards profitability, we believe it will trade at a premium to the average SaaS business.

Quality Rating

People: 4

Speqta's receives an above average rating for management. While its track record in Speqta has been mixed historically, it managed to realize significant value in the divestments following the strategic review. Also, management and board have deep knowledge within digital marketing. The board and some key managers have substantial shareholdings.

Business: 3

Speqta receives an average rating for Business for several reasons. It has potential for recurring and scalable revenues. It targets a large market with significant growth potential. The offering helps its customer to improve their profitability. On the other hand, Speqta’s rating is lowered due to the main product, Bidbrain, being in an early phase, where the strengths of its value proposition are yet to be seen.

Financials: 1

Speqta receives a rather low rating for Financials. Although, it has a solid net cash position, its operations are cash flow negative. However, if the investments in Bidbrain pays off, Speqta has a good chance of becoming highly profitable going forward, resulting in a higher Financials rating.

Financials

Income statement
SEKm20232024e2025e2026e2027e
Revenues58.192.8117.8149.1187.0
Cost of Revenue16.022.328.335.844.9
Operating Expenses87.690.496.2107.7121.7
EBITDA-45.5-19.9-6.75.620.4
Depreciation0.720.310.190.280.32
Amortizations5.911.011.211.411.9
EBIT-57.7-38.8-25.5-13.60.72
Shares in Associates0.000.000.000.000.00
Interest Expenses-4.3-0.10-0.10-0.10-0.10
Net Financial Items4.30.100.100.100.10
EBT-62.0-38.9-25.6-13.70.62
Income Tax Expenses1.50.000.000.00-0.13
Net Income-60.5-38.9-25.6-13.70.49
Balance sheet
Assets
Non-current assets
SEKm20232024e2025e2026e2027e
Property, Plant and Equipment (Net)0.250.100.140.160.22
Goodwill33.333.333.333.333.3
Intangible Assets75.977.579.582.887.6
Right-of-Use Assets6.26.26.26.26.2
Other Non-Current Assets0.590.590.590.590.59
Total Non-Current Assets116.3117.8119.8123.1128.0
Current assets
SEKm20232024e2025e2026e2027e
Inventories0.000.000.000.000.00
Accounts Receivable16.226.033.041.852.4
Other Current Assets0.000.000.000.000.00
Cash Equivalents22.344.622.412.316.3
Total Current Assets38.570.555.454.168.6
Total Assets154.8188.3175.2177.2196.6
Equity and Liabilities
Equity
SEKm20232024e2025e2026e2027e
Non Controlling Interest0.000.000.000.000.00
Shareholder's Equity83.899.974.360.661.0
Non-current liabilities
SEKm20232024e2025e2026e2027e
Long Term Debt1.41.41.41.41.4
Long Term Lease Liabilities3.83.83.83.83.8
Other Long Term Liabilities10.210.210.210.210.2
Total Non-Current Liabilities15.415.415.415.415.4
Current liabilities
SEKm20232024e2025e2026e2027e
Short Term Debt0.630.630.630.630.63
Short Term Lease Liabilities3.93.93.93.93.9
Accounts Payable29.046.458.974.693.5
Other Current Liabilities22.122.122.122.122.1
Total Current Liabilities55.773.185.6101.3120.2
Total Liabilities and Equity154.8188.3175.2177.2196.6
Cash flow
SEKm20232024e2025e2026e2027e
Operating Cash Flow-44.8-12.4-1.312.428.6
Investing Cash Flow-11.0-12.9-13.4-15.0-17.1
Financing Cash Flow25.047.5-7.5-7.5-7.5

Rating definitions

The team

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